Email Marketing Liverpool
Complete the below to benefit from Email Marketing Campaigns
Email Marketing is a fantastic way in which to engage your current customers, reach out to potential customers, or even win back old customers. By sending out a monthly or quarterly newsletter, with news of new services, special offers, or even advice, you will ensure that your business name or services are never forgotten. By using Email marketing as a form of communication with your customers, you can also roll out new products or services that they otherwise would have never known you offered. Email Marketing will also help you to manage your database of clients, by notifying you when an email address is no longer valid. For the price of a 1st class stamp and an envelope, you could email 10 of your clients a full colour article about your services, with links back to your website.
Why Use Mayfly For Email Marketing Services?
Firstly, we know what we are doing! It is quite simple for you to collect the email addresses of all of your customers, add them to your Outlook address book, and send them all a text based, boring email. However, with greater regulations, and the clampdown of spam (junk emails), if you were to send out your emails to hundreds or thousands of recipients at a time, not only will you bring to a halt the office email server, your domain name and email address could be added to the 'Email Blacklist', which would result in all emails from your server being banned! Why? Well if enough people complain about your 'unsolicited emails', this will be the result. Mayfly's Email marketing services will eliminate this risk for you.
When sending out mass emails, you must give the recipient the option to unsubscribe from all future emails from you.
Mayfly's email marketing service will automatically add this option to your emails, and more...
Mayfly's Email Marketing Service:
- We will advise on how you can collect your customer's email addresses, and even set this up for you on your own website.
- We will manage your database of email addresses, on a secure, external server.
- Mayfly will design & build you a range of newsletter or email templates for you to use. When we send out your emails, they will be sent in both an html version (full colour, images etc), and a text version.
- We will launch your emails at a particular time & day that suits you.
- Once the emails have been sent, we will then report back to you the following: how many people opened your email, how many of those people clicked a link within the email (this could be to your website or another website), how many emails bounced (incorrect email address), and finally, how many people decided to unsubscribe from your email (all the emails we send out will automatically have the unsubscribe option).
- Email addresses that bounce or unsubscribe, will then be suppressed from future email campaigns.
Results from this type of email marketing are really tangible, as highlighted in the case study below.
Email Marketing Case Study
Nationwide Franchise employs Mayfly to undertake email marketing services.
Ovenu, the UK's largest oven cleaning franchise approached Mayfly to create and manage their email marketing campaign. Ovenu were collecting the contact details of all people who enquired about an Oven Clean, but were not maximising the use of this information. Mayfly now manage this database of clients, which is added to weekly. An email is sent out, weekly, which details Ovenu's services, special offers of franchisees, information about becoming a franchise owner, and details of their quarterly competitions. Over a thousand emails are sent out monthly, advertising the above, and keeping the Ovenu brand in people's thoughts when they think about the grimy job of cleaning an oven.
The weekly emails & quarterly newsletters have led to the following:
- An increase in traffic to the main Ovenu website, & the Ovenu Franchise Recruitment website
- An increase in the number of franchise applications
- An increase in the number of oven cleaning orders
- A decrease in the amount of money that Ovenu spend to communicate with their growing client base
- An increase in Brand awareness and Brand loyalty