Pay Per Click (PPC)
Introduction to Pay Per Click
See how Mayfly can improve your website rankings.
Pay Per Click, or PPC as it is commonly referred to, is a form of Internet Marketing offered by the major Search Engines. The most popular programmes include Google Adwords, Yahoo! Search Marketing & Microsoft adCenter. These search engines will display adverts at the top of the search results page above the natural/organic listings, and down the right hand side of the page. Some search engines will also show these at the foot of the page. The adverts can also be displayed on content networks, and individual websites in keyword-targeted ad placements.
This method of advertising works my charging the owner of the advert for every click that is received. The cost per click is all dependant on the actual keyword, the Search Engine, and the competition for that keyword. Some clicks cost as little as 5p, but clicks can also cost as much as £10.00 each.
This is an extremely flexible method of Internet Marketing that drives instant traffic to your site. Here are some more benefits of PPC.
- Pay Per Click adverts can be switched on and off at the click of a button. The adverts can also be timed to appear at certain times of the day, and certain times of the week.
- You can decide geographically, where your PPC adverts are shown. This can be defined by regions or countries.
- You decide how much you are willing to spend per click, and also how much you are willing to spend per day or month. You only pay for the clicks that you receive.
- Pay Per Click allows you to compete with your biggest competitors on a level playing field.
- PPC allows you to monitor its success. Each PPC provider will give you details of how many times your keywords were searched, how often your advert was clicked together with individual click costs. Google Adwords for example, will allow you to set up conversions so that you can monitor what % of your PPC traffic purchased from your site, or completed an enquiry form.
Pay Per Click accounts are very easy to set up. They are also very easy to set up incorrectly, which can result in you wasting an awful amount of your time and money. Contact Us for more details about our PPC Campaign set up.
Why use Mayfly to set up your Pay Per Click Campaign?
By allowing an expert to set up your PPC account, you can concentrate on what you do best. Mayfly have the experience of researching the best keywords for your particular campaign. We have the knowledge from setting up countless other successful PPC Campaigns and we understand how and when to use variations in keywords so that your adverts only appear when someone searches for something specific that relates to your industry or services. These techniques mean that you only pay for quality traffic. We also have the knowledge of creating captivating adverts that appeal to the searcher.
If this is exactly what you need, please contact us now about PPC Campaign set up. If you need something more, and need an expert to manage your PPC Campaign on an ongoing basis, please see our PPC Management page, or contact us now.