Keyword Analysis & Competitor Analysis
See how Mayfly can improve your website rankings.
In a similar way to when we research keywords when managing or setting up Pay Per Click accounts, the same extensive search is undertaken when analysing your key phrases that relate to your products or services, and your industry when undertaking a SEO project.
Identifying keywords is an extremely important factor for a successful Search Engine Optimisation campaign. When researching keywords, we will find the most relevant for your business or industry, but also research what keywords your potential customers are using. We will then investigate how competitive these keywords are. Once this has been done, we will then have a list of the most effective keywords to use to Optimise your site.
Competitor Analysis
Analysing what your competitors are doing will also give us an insight into what keywords are being used. When we look at your competitors, we look at the sites that rank higher than yours in the Search Engines. By studying their techniques, we can see areas where they are very strong, but also identify areas where they are not focusing (their weaknesses). Both of these areas are opportunities for your SEO campaign. This kind of analysis is a must if you want to appear above your competitors in the Search Engines.
There is so much information that you can gather about the competitiveness of your industry on the web by researching how your competitors market their websites. Typical information that we gather includes:
- The age of your competitors website
- How often the site is changed
- The popularity of your competitors’ site
- The main keywords that they focus on
- The amount of incoming links into their site
- The cache for the site
- The sites Page Rank
Once we have undertaken the above, we will then concentrate on both On-Site Optimisation and Off-Site Optimisation.
If you would just like Mayfly to conduct a Competitor Analysis for your site, then please email us.