Off-Site Optimisation

The final part of a successful SEO Campaign is ‘Off-Site Optimisation’. We have already completed the Keyword Analysis & Competitor Analysis, we have completed the ‘On-Site Optimisation', now we need to tell everyone else how fantastic your website is.

When a search bot or a crawler (Search Engine Spider) reads your website, it will also seek out all of the other areas of the Internet that links to your site. These links act like votes for your site. The more votes that your website have, the more important the Search Bots deem your site.

The amount of quality backlinks to your website is one of the most important criteria used by search engines to rank your pages. By creating links elsewhere, your website will not only receive more traffic, but the Search Engine Spiders will crawl your site more often.

Two common errors that website owners/administrators make when trying to build incoming links themselves are the quality of the link itself, and the actual link. Search Engines will only value your incoming links if they are from relevant websites. This could be industry related websites i.e. suppliers or manufacturers. Not only do the search engines rank your links, they will also rank the quality of the link. For example, if you were in the motor industry, a link from your local butcher’s website will have less effect than a link from the local car dealer's website.

Mayfly’s expert team of SEO specialists have the know-how to create valuable links into your site. We have the resources to place the links on the correct sites/directories and know where to have the links coming from. We also make use of other forms of marketing such as creating articles that are submitted to forums and article sites alike, and Blog writing. All of the above will ensure a successful ‘Off-Site Optimisation’ programme.

For a quote on any of our SEO Services, please email us.