On-Site Optimisation
See how Mayfly can improve your website rankings.
Mayfly will start the ‘On-Site Optimisation’ once a successful Keyword Analysis & Competitor Analysis has been completed. This is the first part of the SEO campaign where we will make changes to your website.
Website changes will include altering the structure and code of the website. We will address Page Titles, Meta Data, HTML errors, and ensure that basic design faults are corrected. By using the list of targeted keywords, we will then look to improve the keyword density of the site. This often leads to Mayfly re-writing your site content. See more information on our Copywriting Services. There will also be a large emphasis on the use of anchor text for internal site links as well as increasing or improving the ‘call to action’ prompts. All of the above ensures that the Search Engines can index your site better.
Completing a professional ‘On-Site Optimisation’ campaign will not only increase the website’s ranking in Search Engines, but will also improve the site for the website’s visitors.
Often, ‘On-Site Optimisation’ is not enough, however when it is combined with ‘Off-Site Optimisation’ , you will see how the ranking of your website will increase dramatically. You will find that your site will be found under several keywords and phrases on the 1st page of the Search Results.