Search Engine Optimisation (SEO) Liverpool
See how Mayfly can improve your website rankings.
Search Engine Optimisation is the method of working on a website to improve its visibility within the natural/organic results on the Search Engines. Mayfly’s SEO work concentrates on targeting Google, Yahoo! & Bing Search. By increasing a websites visibility on the search engines, you will invariably attract more visits to your site, thus increasing enquiries/purchases or any other conversions that your site is intended for. When SEO is done correctly, not only will you see an increase in traffic, more importantly, you will see an increase in the quality of your website’s traffic.
Mayfly have an in-depth knowledge of Search Engine Optimisation techniques. It is important to point out however, that there are no tricks to SEO. SEO is just very methodical. Mayfly only use ‘White Hat’ methods to optimise websites. This means that we do not employ techniques to ‘trick’ the search engines. Tricking the Search Engines often leads to your site being removed from the Search Engine results all together.
Our SEO service is broken down into 3 parts; Keyword Research & Competitor Analysis, On-Site Optimisation & Off-Site Optimisation. If all 3 of these are conducted correctly, your website will have every chance of featuring on the first page of the Search Engine Result pages (SERPs).
Each month you will receive a full breakdown of how your website is performing in the Search Results for your main keywords and phrases. Due to the nature of this work and the nature of the Search Engines, it can take up to 3 months to see your website featuring on the first page of the results, however, it is not uncommon to see excellent results within a month.
I have an amazing site, why do I need optimisation?
Your website may look great, you may even get quite a lot of enquiries or sales through your site. However, a recent survey found that over 60% of all online purchases start with a search engine query. This trend is synonymous for the Internet. The majority of users, when looking for a product, or service, will start with a search. If your website does not appear in these search results, you are missing out on a lot of potential business.
If your site already receives a high amount of traffic, but leads to very few conversions, you should look at our Website Design & Website development information. Remember, Search Engine Optimisation starts with a good site design.