We took on this amazing new alcoholic drinks client who came to us with a relatively new and thin site in terms of the number of pages and the depth of content on those pages.

There is both a local SEO and national SEO element to this campaign.

The local SEO element being they have a distillery in London and wanted to increase visibility for London-focused searches related to the activities offered in that distillery.

The national SEO element being they are looking to not only increase the visibility of their brand, but also their drinks products which can be purchased on their website.

We started working with them in September 2020, and the above total ranking keywords chart from SEMrush shows their rapid increase in visibility. The below charts from Ahrefs illustrate this further, especially their increase in organic traffic as their site gradually rises further up the first page for their main keywords.

Our strategy here was quite simple, and is all about focusing on the quick wins. Their Google My Business (GMB) listing needed some work, so we optimised their GMB listing which quickly lifted them to 1st and 2nd positions in the local pack for their two main keywords respectively. We achieved this for keywords that previously were ranking around 50+.

On-site, we carried out plenty of internal linking work, ensuring that keyword focused anchor text was implemented as much as possible, as well as other basic on-page optimisations to further keyword focus their money pages.

We are currently working on a pillar page focused on a topic that is very relevant to their business, and we are excited to share the results with you at some point. We are also working on improving their on-site E-A-T verbiage. For example, they have many interesting brand mentions and awards that are not bragged about enough on the site.