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Allerton Windows Social Media Case Study

Allerton Windows needed consistent high-quality leads. Allerton has a very busy team, so they have limited time to answer social enquiries.

Our main focus is paid adverts. We utilise previous job photos to then create a story of start to finish on a build. Engagement ads lead to conversations with potential customers, which we then pass on to Allerton’s sales team.

Another focus is paid adverts that push traffic direct to the website. The website is designed in a way that allows potential customers to upload their Architectural plans and then receive a free quote. It can lead to a higher conversion rate because potential customers who are further along the sales funnel (e.g. have architectural plans for an extension) can go straight to the quote stage and skip the back and forth conversation on social media.

 

Allerton Windows Instagram Post

Through our work on social media, we have maintained a high level of qualified leads. Each month we manage hundreds of messages and comments, which then turn into leads. We also manage all social messages and comments so that the Allerton team has more time to do what they do best.

Our work has resulted in consistent paid social leads, averaging 250 per month. We’ve also helped grow engagement on socials with 1.4 million impressions on paid adverts in 2021, almost 3 times as much in comparison to 2020. Paid ads have also had an average extremely low cost of £0.01 per result.

“They listened to our needs and acted upon our preferences quickly and efficiently, they are a very professional company and I would recommend them to any of my friends and business associates. Through their marketing, they have increased site traffic and have helped us in converting enquiries to business.”

Tony Hanratty – Managing Director, Allerton Windows