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Social media marketing for a home improvement company

At a glance

Tasks

  • Run targeted paid advertising campaigns to generate high-quality leads.
  • Create engaging ad content using previous job photos to showcase project timelines.
  • Pass engaged social media leads directly to the sales team for efficient follow-ups.

Services

  • Paid Social Media Advertising
  • Lead Generation & Conversion Optimisation
  • Sales Funnel Streamlining

Overview and results

Allerton Windows needed consistent high-quality leads. Allerton has a very busy team, so they have limited time to answer social enquiries.

Our main focus is paid adverts. We utilise previous job photos to then create a story of start to finish on a build. Engagement ads lead to conversations with potential customers, which we then pass on to Allerton’s sales team.

Company logo and customer-review collage showing renovation before-and-after photos of kitchens and living areas in a bright home; Text transcribed: "AllertonWindows" "recommends Allerton Windows." "Just had an extension and knock through completed all carried out by Allerton Windows. Great team and looked after brilliantly by Paul and Tony, Couldn't be happier with final product at a good price. Would definitely recommend."
AllertonWindows logo above a posted customer review recommending Allerton Windows after a conservatory installation at a house. Transcription: AllertonWindows recommends Allerton Windows. "I just had a new Conservatory fitted by Allerton Windows and we can't recommend them highly enough and would not hesitate to use them in the future. All the team were brilliant, arriving bang on time every morning, considerate and respectful of us and our home, they cleaned up at the end of every day and nothing was too much trouble. We are thrilled with the result it will change how we use the space in our house by bringing the outside inside. Fantastic job, thank you."

Another focus is paid adverts that push traffic direct to the website. The website is designed in a way that allows potential customers to upload their Architectural plans and then receive a free quote. It can lead to a higher conversion rate because potential customers who are further along the sales funnel (e.g. have architectural plans for an extension) can go straight to the quote stage and skip the back and forth conversation on social media

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