Ice sculpture of two bears being carved by a man with a power tool in a grassy park at sunset, bare trees and string lights visible in the background.
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Paid search marketing for an ice sculpting business

At a glance

Tasks

  • Develop and implement a restructured PPC strategy to maximise ROI.
  • Conduct in-depth keyword research to target niche services effectively.
  • Design and optimise a new website to complement SEO and PPC efforts.
  • Analyse competitor strategies to outperform them in paid search.

Services

  • PPC Campaign Management
  • Keyword Research & Competitive Analysis
  • Website Design & Optimisation

Overview and results

A granular approach to keyword research and complementary web design helped Glacial Art boost leads through their website, and establish them as national industry leaders.

Locally based business Glacial Art was seeing great success with their SEO efforts, however, a new website was needed to back this up, alongside a PPC campaign that could instantly give them a return on their investment.

In light of their new website, Mayfly completely overhauled Glacial’s PPC strategy, putting a focus on the extremely niche services that the business provided and assessing how the competition was currently succeeding. We incorporated this competitive research into our new strategy and explored ways to beat the competition on every aspect of their ads.

The restructured PPC campaign contributed to a 375% increase in leads YOY through the website, with Google Ads providing the first touchpoint for customers for over 60% of those enquiries.