A blue textured presentation folder bearing a white logo and text sits angled on a wooden table under warm light, shallow depth of field; text reads: "COBLEYS SOLICITORS LTD".
View all case studies

SEO services for a legal firm.

At a glance

  • Liverpool
  • Legal Services

Tasks

  • Audit and improve E-A-T (Expertise, Authoritativeness, Trustworthiness) across the site.

  • Create and publish high-quality, audience-focused content targeting legal pain points and key queries.

  • Optimise content to win featured snippets and improve keyword rankings, including outranking the UK Government on a key term.

Services

  • SEO Strategy & Implementation

  • Content Marketing

  • E-A-T Optimisation

Overview and results

Here is analytics data from a niche legal information and lead generation site for a Japanese knotweed solicitors client based in Liverpool. This site was relatively new and ultra-thin on quality content when we first took it on board. It also had a number of E-A-T issues that are paramount for a site with this subject matter.

Our SEO strategy involved rigorously enhancing on-site E-A-T along with a huge content push on its audience’s most important queries and pain points, ensuring that each content piece truly is the best of its kind.

The site saw many impressive keyword ranking and featured snippet wins, the most notable being a high volume, highly competitive, highly sought-after search term whereby the site managed to outrank the UK Government’s own website and claim the treasured featured snippet.

Line chart (label: Sessions) plots website session counts over time, low and steady August 2019–March 2020 then rising sharply in April 2020; x-axis: August 2019, September 2019, October 2019, November 2019, December 2019, January 2020, February 2020, March 2020, April 2020; y-axis: 50, 100, 150.