Here is analytics data from a niche legal information and lead generation site for a Japanese knotweed solicitors client based in Liverpool. This site was relatively new and ultra-thin on quality content when we first took it on board. It also had a number of E-A-T issues that are paramount for a site with this subject matter.
Our SEO strategy involved rigorously enhancing on-site E-A-T along with a huge content push on its audience’s most important queries and pain points, ensuring that each content piece truly is the best of its kind.
The site saw many impressive keyword ranking and featured snippet wins, the most notable being a high volume, highly competitive, highly sought-after search term whereby the site managed to outrank the UK Government’s own website and claim the treasured featured snippet.