A rectangular in-ground pool glistens under sunlight, reflecting ripples; it sits beside a wooden deck with cushioned loungers and a glass conservatory, fronting a white two-story house with hanging wisteria.
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SEO for swimming pool supplier

At a glance

Tasks

  • Conduct a thorough link audit and disavow harmful backlinks.
  • Improve site credibility by removing the impact of spammy link-building practices.
  • Implement a rigorous on-page optimisation strategy to enhance keyword rankings.
  • Address E-A-T (Expertise, Authoritativeness, Trustworthiness) issues to strengthen search visibility.

Services

  • SEO Audit & Link Disavow
  • On-Page Optimisation
  • E-A-T Enhancement
  • Organic Traffic Growth Strategies

Overview and results

This client saw a 90% year-on-year increase in organic traffic.

It had a legacy of spammy link building, so we undertook a thorough link audit and filed a disavow for a substantial number of links that we deemed harmful to the site’s credibility.

We also pursued a rigorous on-page optimisation campaign to ensure the site’s significant number of pages had everything they needed to rank well for their target keywords. We also addressed some E-A-T issues.

Line chart compares session trends: blue line climbs sharply March–April 2020 while orange line stays lower and steadier; legend: "Apr 28, 2019 - Apr 28, 2020: Sessions" (blue), "Apr 26, 2018 - Apr 27, 2019: Sessions" (orange); x-axis: July 2019, September 2019, November 2019, January 2020, March 2020; y-axis labels: 200 400 600.