Here is a site for a Liverpool-based client that we worked on from the summer of 2019. Up until March 2020, the site had enjoyed a steady increase in rankings and traffic as a result of our SEO and content quality improvements.
In early March 2020, many sites in our Google Analytics profile saw significant increases or decreases starting at this time in line with the rising Coronavirus concerns.
This site saw phenomenal growth towards the end of the month, efficiently capitalising on the increase in demand for its products during the government-enforced domestic lockdown.
While an increase in traffic around this time was expected, the result was unprecedented. Its product pages rank highly for high volume, highly competitive keywords, competing with bigger ticket sites that have had years more online experience.
Our strategy was to improve the product page content so that it was the best of its kind and answered every pertinent question that a user might have.