Tabletop assortment of potted houseplants and floral bouquets sits densely on wooden crates, showcasing green foliage and pink, purple, yellow blooms in a bright florist shop interior; card reads "mary may".
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SEO for a plant shop

At a glance

Tasks

  • Enhance SEO and content quality to drive organic traffic growth.
  • Optimise product pages to rank for high-volume, competitive keywords.
  • Improve content to address all potential customer queries comprehensively.
  • Monitor and adapt strategy in response to market trends and external factors (e.g., COVID-19 demand surge).

Services

  • SEO Strategy & Implementation
  • Content Optimisation
  • Keyword Research & Competitive Analysis
  • Conversion Rate Optimisation

Overview and results

Here is a site for a Liverpool-based client that we worked on from the summer of 2019. Up until March 2020, the site had enjoyed a steady increase in rankings and traffic as a result of our SEO and content quality improvements.

In early March 2020, many sites in our Google Analytics profile saw significant increases or decreases starting at this time in line with the rising Coronavirus concerns.

This site saw phenomenal growth towards the end of the month, efficiently capitalising on the increase in demand for its products during the government-enforced domestic lockdown.

While an increase in traffic around this time was expected, the result was unprecedented. Its product pages rank highly for high volume, highly competitive keywords, competing with bigger ticket sites that have had years more online experience.

Our strategy was to improve the product page content so that it was the best of its kind and answered every pertinent question that a user might have.

Blue line showing sessions rises sharply from March–April 2020 after a long flat baseline from September 2019 to February 2020, with shaded area under the curve and small peak markers. Text: Sessions; 1,500; 1,000; 500; September 2019; October 2019; November 2019; December 2019; January 2020; February 2020; March 2020; April 2020.