Burger being held and bitten by two hands over a table of fries and menu items, blurred background and collage of sandwiches; overlaid logo text: VICTORY VEGAN BURGERS.
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Website design and marketing for a vegan burger restaurant

At a glance

Tasks

  • Rebrand and optimise social media channels to increase brand awareness.
  • Revamp social media profiles, including usernames, images, and content.
  • Drive engagement and customer growth through effective social media strategies.

Services

  • Social Media Management
  • Branding & Design
  • Content Creation

Overview and results

Since taking over socials, we grew Victory’s Instagram following by 13%, engagement is up by 385% and reach is up by 386%. Victory also had record selling days and orders have increased, even at off-peak times.

Creamy soy milkshake topped with whipped cream and a straw sits on a wooden table against a pink background; text reads: "DID YOU KNOW... SOY MILK CONTAINS AS MUCH PROTEIN AS COW'S MILK, YET IS LOWER IN CALORIES THAN WHOLE MILK. THE PROTEIN IN SOY MILK CAN HELP SUPPORT HEALTHY MUSCLES AND ORGANS."
A man on a yacht tosses handfuls of dollar bills into the air, holding more cash against a sunny marina backdrop framed by a pink graphic; text reads: WHEN A NEW VEGAN PRODUCT LAUNCHES... VICTORY
Review quote praising food: "AMAZING FOOD! NOT SURE WHAT I LOVED MORE, THE MILKSHAKE, THE HOTDOG OR THE BURGER! IT WAS ALL DELISH!" Five green stars on pale pink background; circular "VICTORY VEGAN BURGERS" logo and reviewer "JULES" with "Just Eat Review" below.
Long-haired bearded man angrily exclaims in a patterned living-room; top caption reads "WHEN THERE'S NO VEGAN OPTIONS ON THE MENU...", bottom caption reads "What year is it?!", small badge reads "VICTORY".
Two side-by-side Instagram grids showing promotional vegan diner posts (left) and Victory Burgers social posts (right) in a restaurant marketing context. Text: Posts archive; victoryburgers; Left grid: VeganDiner WE ARE NOW OPEN VISIT www.vegandiner.co.uk to make your order; Sorry WE'RE CLOSED; Sorry WE'RE CLOSED; ORDER NOW VeganDiner CALL 07395405952 VISIT www.vegandiner.co.uk; FRESH LOCAL PRODUCE USED IN OUR KITCHEN CALL 07395405952 VISIT www.vegandiner.co.uk; JUMBO HOTDOG MEAT FREE; EVERY ACCOMPLISHMENT STARTS WITH THE DECISION TO TRY.; VeganDiner CALL 07395405952 VISIT www.vegandiner.co.uk; BBQ JACKFRUIT WRAP MEAT FREE VISIT www.vegandiner.co.uk; VeganDiner MERRY CHRISTMAS www.vegandiner.co.uk; VeganDiner THUR-SUN / 5-10 www.vegandiner.co.uk; VeganDiner WE ARE NOW OPEN VISIT www.vegandiner.co.uk; VeganDiner LIKE & SHARE FOR A CHANCE TO WIN 1 MEAL BURGER, FRIES & SHAKE; VeganDiner OPENING OFFER! BURGER & FRIES & SHAKE FOR 9.99; CHEESE BURGER CHICKEN BURGER JACKFRUIT WRAP JUMBO HOTDOG; Right grid: Which would you choose??? Delete 1 entirely for life 1. Tofu 2. Avocado 3. Oat milk 4. Peanut butter 5. Nutritional yeast; VEGANUARY; HAPPY NEW YEAR; MERRY CHRISTMAS; WHEN THERE'S NO VEGAN OPTIONS ON THE MENU... What year is it?; "***** 'GREAT FOOD AS ALWAYS. ARRIVES HOT AND IN GOOD TIME. MY FAVOURITE TAKE OUT!' CORRINA Just Eat review"; DID YOU KNOW...; VICTORY OUR MENU; WHEN THERE'S MORE THAN ONE VEGAN OPTION ON THE MENU.

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    A bald person with round glasses and a trimmed dark beard smiles broadly, wearing a light striped shirt over a pink tee, standing in front of a white brick wall.

    John Paiva

    John joined Mayfly in 2016 after studying English at the University of Liverpool. In 2020, he completed the Chartered Institute of Marketers’ Level 6 Digital Diploma in Marketing. He has worked across the full range of digital marketing channels with dozens of clients in a wide range of industries including private schools, independent hospitals and international franchise businesses.