PPC MarketingAgency Liverpool

PPC management is where a marketer (or team of marketers) oversee a company’s entire PPC ad strategy and budget. This can be done by an in-house team of marketers and media buyers, or outsourced to an external agency.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to earn those visits organically. Search engine advertising is one of the most popular forms of PPC.

Depending on the workload related to managing a particular company’s PPC campaigns, a management fee can span a pretty wide range: Typically no less than £400 a month, and up to £4,000 a month or more.

The UK average cost-per-click of Google AdWords (now called Google Ads), on the Search Network, is between £0.66 and £1.32. It depends on multiple factors such as your industry, budget, your display network, and your end goals.

If you’re not willing to experiment and adjust your PPC campaigns until they yield results, PPC is likely not a good idea. If your marketing budget is small and not able to withstand this kind of thing, PPC isn’t worth it for your business.

SEO (organic traffic) is more than PPC traffic so if you can manage to rank your web site for the keywords you want, you will get much more traffic than paying for those keywords.

The truth is that you need to use both PPC and SEO as part of your digital marketing campaign. PPC can bring you swifter results so you can run a PPC campaign and test which keywords convert better and then try with SEO to rank for those keywords.

Our team of PPC specialists has extensive PPC experience between them, in all aspects of paid media advertising. Check out our PPC case studies further up the page for more information.

We have worked in pretty much every niche and have significant expertise in both e-commerce and lead generation PPC campaigns. We tailor each campaign to the client and their needs, whether its a franchise business looking to dominate in multiple locations, a nationally recognised brand seeking brand awareness, or a small local business wanting to get ahead of the competition. We’ll create a PPC strategy that meets your needs and stays within your chosen budget.

We report progress via a bespoke dashboard that summarises your site performance across SEO, PPC, Social Media, and any other channels that you might work with us on. We provide a clear analysis that points out key wins and any areas we need to spend a little more time on. We also use a project management tool that you will have access to should you request it. Here, you can see all the major activities we are undertaking on your behalf on a monthly basis.

We will advertise on any channel that is relevant to your business strategy. We can manage campaigns on Google Ads including Video, Shopping Display, as well as Microsoft Advertising for Bing. We can also create PPC strategies for social platforms including Facebook, Twitter, Instagram, Pinterest and Linkedin.

We’ll monitor different KPIs and metrics for your PPC campaigns depending on your wider business goals. For campaigns focused on building brand awareness and reach, we’ll pay more attention to impressions, traffic, and views. The progress of ad campaigns that are aimed at the bottom of the funnel will be measured by key metrics such as cost per acquisition and return on ad spend.

Google Ads allows anybody to access and begin the process of advertising on their network. However, the platform has become very comprehensive and competitive. Thus, dedicated expertise is a must to utilise your budget in the most relevant and cost-effective way. Agencies such as Mayfly Internet Marketing partner with Google directly. This means we can access key insights which our experts leverage for every single client.