Liverpool PPC Success Stories
Allerton Windows
Intro
Strategic location targeting and content creation helped Allerton Windows dominate local searches for their services, pushing competitors down the search results pages and driving a consistent stream of high-quality, affordable leads.
The Brief
Long-standing clients Allerton Windows wanted to support their ongoing SEO efforts with a targeted PPC campaign that would help improve their visibility on the search results page and apply pressure to competitors who were using PPC to leapfrog the business’ organic rankings.
What We Did
Mayfly created a location-specific PPC strategy which involved writing high-converting landing pages which could help ads perform better than those currently run by the competition. Each target location was micro-managed tightly, in order to cut down on unnecessary costs and shift budget to the regions which needed it most.
The Results
Mayfly’s PPC strategy contributed to a 47% increase in leads for the business, whilst expanding Allerton Windows’ reach and helping them to effectively compete against other businesses in those regions.
Glacial Art
Intro
A granular approach to keyword research and complementary web design helped Glacial Art boost leads through their website, and establish them as national industry leaders.
The Brief
Locally based business Glacial Art were seeing great success with their SEO efforts, however, a new website was needed to back this up, alongside a PPC campaign that could instantly give them a return on their investment.
What We Did
In light of their new website, Mayfly completely rehauled Glacial’s PPC strategy, putting a focus on the extremely niche services that the business provided and assessing how the competition was currently succeeding. We incorporated this competitive research into our new strategy and explored ways to beat the competition on every aspect of their ads.
The Results
The restructured PPC campaign contributed to a 375% increase in leads YOY through the website, with Adwords providing the first touchpoint for customers for over 60% of those enquiries.
Knotweed Help
Intro
The PPC campaign supporting acquisition for Knotweed Help has seen hundreds of valuable leads being generated that have helped Cobleys Solicitors further invest in their marketing efforts.
The Brief
Cobley Solicitors enlisted Mayfly to create and market a resource-heavy website that could drive valuable leads at a more affordable rate than third-party lead generator businesses. The Japanese knotweed claims niche is highly competitive, so Mayfly were challenged to increase visibility for the site and generate leads, until long-term SEO efforts came to fruition.
What We Did
Mayfly used in-depth keyword research to identify high-value topics, created content around these terms and then set up a PPC strategy that targeted those long-tail keywords. We were able to lay the groundwork for a successful SEO strategy, whilst improving overall quality on the website and reducing the cost of acquisition in the process.
The Results
Knotweed Help successfully broke into the niche and disrupted the Paid rankings. Since launching in 2017, leads generated through PCP have increased by 81% YOY, whilst Costs Per Acquisition have been reduced. As organic rankings are surfacing for many key terms, the budget can now be transitioned to new keywords.
Data-Breaches
Intro
Cobleys Solicitors have been at the forefront of searches related to all major UK data breaches, giving them the edge over their legal competitors, even when bidding on brand-related keywords.
The Brief
Liverpool-based Cobleys Solicitors wanted to generate consistent, high-value leads related to data breach claims without paying the inflated costs of a third-party lead gen company. This highly competitive legal niche attracted big bids, however it was important that costs were kept to a minimum in order to prioritise a lower cost per acquistion.
What We Did
Mayfly created a sleek, professional Data Breaches website to serve as a hub for the PPC campaign’s landing page, and then created ads targeting the data breach keywords that would provide the client with the best return on spend. We also continually monitored the internet for breaking news related to data breaches and ensured that we were the first to capitalise on any opportunities for our clients.
The Results
Over 1000 leads were generated via the PPC campaign in the space of a year. We understood that such a fast industry needed similarly agile marketing and have been able to streamline the process of putting our client’s offering in front of those affected by specific data breaches so that Cobleys is the first firm that they contact.