Accredited PPC Company
Proven across many business verticals, we’ve achieved unprecedented results for businesses across a variety of industries – from oven cleaning franchises and pool manufacturers to ice sculptors and design studios. As PPC experts, we’re able to tailor a unique approach to each of our clients that provides consistent conversions at phenomenal rates.
We care about providing reliable, unrivalled results for each of our clients through an agile PPC strategy that optimises the most effective keywords. This mindset enables us to generate outstanding results for our clients. We’ve increased PCP lead generations by 81% YOY for one of our legal clients and achieved a 375% increase in leads YOY for Glacial Art Ice Sculptors.
Contact us today to find out how we can skyrocket your traffic and boost your conversions to unprecedented levels.
Paid advertising is a cost-effective, fast method of driving relevant traffic to your website. Whereas other digital marketing tactics, such as SEO and franchise SEO, are focused on long-term gains, paid advertising on search engines and social networks can provide quick wins for businesses looking to convert searchers or bolster their social media marketing efforts.
Paid adverts can take many forms, but they are all highly trackable. All PPC (pay-per-click) and social ad platforms are geared to track interactions, impressions and conversions, amongst other KPIs, so performance for every campaign can be accounted for.
Paid advertising can also be meticulously targeted towards your chosen demographics. We can create a pay-per-click strategy for your Liverpool business that works in tandem with your business goals and brings the right traffic to your website using the platforms that best suits your needs. Once we’ve built up an audience of engaged users we can then retarget your customers with adverts that will help nudge them over the goal line.
Liverpool PPC Experts
John Paiva – Accredited expert PPC consultant and digital marketer
John joined Mayfly in 2016 as a content writer and has expanded upon his role as he’s continued to learn and develop. Over 5 years he has worked with dozens of clients in a wide range of industries, giving him plenty of opportunities to flex his creative writing chops.
John’s work with Mayfly has run the gamut of digital marketing tasks, including managing Google Ads accounts, developing content strategies, managing web design projects, designing emails, setting up influencer marketing campaigns and conducting keyword research.
His career highlights include:
- catapulting a legal-niche website to the top of dozens of search rankings with a series of in-depth articles
- generating hundreds of cheap leads for two local service businesses after re-structuring their Google Ads campaigns
- helping to launch three major web design projects in the space of a month from his spare bedroom during COVID lockdown
In 2020, John completed the Chartered Institute of Marketers’ Level 6 Digital Diploma in Marketing. This degree-level qualification took a year to complete and involved researching and applying established marketing frameworks to digital practices. John has also written a digital marketing column for Franchise World Magazine, and enjoys sharing his insights with clients (and anyone else who will listen).
Liverpool PPC Success Stories
Strategic location targeting and content creation helped Allerton Windows dominate local searches for their services, pushing competitors down the search results pages and driving a consistent stream of high-quality, affordable leads.
Long-standing clients Allerton Windows wanted to support their ongoing SEO efforts with a targeted PPC campaign that would help improve their visibility on the search results page and apply pressure to competitors who were using PPC to leapfrog the business’ organic rankings.
What We Did
Mayfly created a location-specific PPC strategy which involved writing high-converting landing pages which could help ads perform better than those currently run by the competition. Each target location was micro-managed tightly, in order to cut down on unnecessary costs and shift budget to the regions which needed it most.
Mayfly’s PPC strategy contributed to a 47% increase in leads for the business, whilst expanding Allerton Windows’ reach and helping them to effectively compete against other businesses in those regions.
“They listened to our needs and acted upon our preferences quickly and efficiently, they are a very professional company and I would recommend them to any of my friends and business associates. Through their marketing they have increased site traffic and have helped us in converting enquiries to business.” Tony, Allerton Windows
A granular approach to keyword research and complementary web design helped Glacial Art boost leads through their website, and establish them as national industry leaders.
Locally based business Glacial Art were seeing great success with their SEO efforts, however, a new website was needed to back this up, alongside a PPC campaign that could instantly give them a return on their investment.
What We Did
In light of their new website, Mayfly completely rehauled Glacial’s PPC strategy, putting a focus on the extremely niche services that the business provided and assessing how the competition was currently succeeding. We incorporated this competitive research into our new strategy and explored ways to beat the competition on every aspect of their ads.
The restructured PPC campaign contributed to a 375% increase in leads YOY through the website, with Adwords providing the first touchpoint for customers for over 60% of those enquiries.
The PPC campaign supporting acquisition for Knotweed Help has seen hundreds of valuable leads being generated that have helped Cobleys Solicitors further invest in their marketing efforts.
Cobley Solicitors enlisted Mayfly to create and market a resource-heavy website that could drive valuable leads at a more affordable rate than third-party lead generator businesses. The Japanese knotweed claims niche is highly competitive, so Mayfly were challenged to increase visibility for the site and generate leads, until long-term SEO efforts came to fruition.
What We Did
Mayfly used in-depth keyword research to identify high-value topics, created content around these terms and then set up a PPC strategy that targeted those long-tail keywords. We were able to lay the groundwork for a successful SEO strategy, whilst improving overall quality on the website and reducing the cost of acquisition in the process.
Knotweed Help successfully broke into the niche and disrupted the Paid rankings. Since launching in 2017, leads generated through PCP have increased by 81% YOY, whilst Costs Per Acquisition have been reduced. As organic rankings are surfacing for many key terms, the budget can now be transitioned to new keywords.
Data Breach Help
Cobleys Solicitors have been at the forefront of searches related to all major UK data breaches, giving them the edge over their legal competitors, even when bidding on brand-related keywords.
Liverpool-based Cobleys Solicitors wanted to generate consistent, high-value leads related to data breach claims without paying the inflated costs of a third-party lead gen company. This highly competitive legal niche attracted big bids, however it was important that costs were kept to a minimum in order to prioritise a lower cost per acquistion.
What We Did
Mayfly created a sleek, professional Data Breaches website to serve as a hub for the PPC campaign’s landing page, and then created ads targeting the data breach keywords that would provide the client with the best return on spend. We also continually monitored the internet for breaking news related to data breaches and ensured that we were the first to capitalise on any opportunities for our clients.
Over 1000 leads were generated via the PPC campaign in the space of a year. We understood that such a fast industry needed similarly agile marketing and have been able to streamline the process of putting our client’s offering in front of those affected by specific data breaches so that Cobleys is the first firm that they contact.