Paid advertising is a cost-effective, fast method of driving relevant traffic to your website. Whereas other digital marketing channels, such as SEO, are focused on long-term gains, paid advertising on search engines and social networks can provide quick wins for businesses looking to convert searchers or bolster their social media marketing efforts.
Paid adverts can take many forms, but they are all highly trackable. All PPC (pay-per-click) and social ad platforms are geared to track interactions, impressions and conversions, amongst other KPIs, so performance for every campaign can be accounted for.
Paid advertising can also be meticulously targeted towards your chosen demographics. We can create a pay-per-click strategy that works in tandem with your business goals and brings the right traffic to your website using the platforms that best suits your needs. Once we’ve built up an audience of engaged users we can then retarget your customers with adverts that will help nudge them over the goal line.