Mayfly

PPC Marketing Agency Liverpool

Mayfly is a PPC marketing (and many other forms of internet marketing) agency in Liverpool and we’re ready to help your business succeed in the PPC arena.

Paid advertising is a cost-effective, fast method of driving relevant traffic to your website. Whereas other digital marketing channels, such as SEO, are focused on long-term gains, paid advertising on search engines and social networks can provide quick wins for businesses looking to convert searchers or bolster their social media marketing efforts.

Paid adverts can take many forms, but they are all highly trackable. All PPC (pay-per-click) and social ad platforms are geared to track interactions, impressions and conversions, amongst other KPIs, so performance for every campaign can be accounted for.

Paid advertising can also be meticulously targeted towards your chosen demographics. We can create a pay-per-click strategy for your Liverpool business that works in tandem with your business goals and brings the right traffic to your website using the platforms that best suits your needs. Once we’ve built up an audience of engaged users we can then retarget your customers with adverts that will help nudge them over the goal line.

Platforms
  • Google Ads

    Google Ads (formerly Adwords) is one of the oldest PPC platforms around, but it still offers competitive costs per click for businesses who are capable of marrying keyword research, strategy and content creation. The top of the search results page can be bought at a reasonable price for those willing to commit to a creative PPC campaign.

    We design and manage profitable PPC campaigns that help websites achieve their goals. We've retained pay-per-click clients for years on the back of our consistent results, driving thousands of enquiries to legal firms, holiday lodges, affiliates and e-commerce sites in a number of niches.

  • Facebook Advertising

    Facebook's Advertising platform can push your message in front of the people you want to meet in an engaging, organic fashion that places your brand seamlessly into the news feeds or stories of your target audience.

    Billions of people use Facebook to plan events and discuss a diverse range of interests, creating an opportunity for every business and brand to join the conversation. We've had success promoting major drinks brands and ferret hutches alike. Whatever your business, we can scale your campaign to your needs, so you're always in control.

  • Twitter Advertising

    Twitter has changed immeasurably since its inception in 2006. The micro-blogging social network now utilises a dynamic feed which doesn't guarantee that users will see all the posts of those they follow. Businesses and individuals can use Promoted Tweets to guarantee visibility or create objective focused Ads to increase follower count or engagements.

    We've successfully used Twitter paid advertising to build built follower counts for a variety of businesses, including major drinks bands, and have also promoted competitions that have reached thousands for a competitive return on investment.

  • Instagram Advertising

    The Instagram feed is a competitive place for businesses who are trying to compete with super-influencers and international sports stars. Instagram's highly targetable advertising platform places your posts in front of users who are likely to engage with your account, so you can claim another follower and better share your message.

    We've helped businesses push the needle on Instagram by creating eye-popping content and smart social strategies that successfully engage their target audience. We understand how to best harness Instagram's advertising features to get the best value out of your budget.

Case Studies

Liverpool PPC Success Stories

Allerton Windows

Intro

Strategic location targeting and content creation helped Allerton Windows dominate local searches for their services, pushing competitors down the search results pages and driving a consistent stream of high-quality, affordable leads.

The Brief

Long-standing clients Allerton Windows wanted to support their ongoing SEO efforts with a targeted PPC campaign that would help improve their visibility on the search results page and apply pressure to competitors who were using PPC to leapfrog the business’ organic rankings.

What We Did

Mayfly created a location-specific PPC strategy which involved writing high-converting landing pages which could help ads perform better than those currently run by the competition. Each target location was micro-managed tightly, in order to cut down on unnecessary costs and shift budget to the regions which needed it most.

The Results

Mayfly’s PPC strategy contributed to a 47% increase in leads for the business, whilst expanding Allerton Windows’ reach and helping them to effectively compete against other businesses in those regions.

Glacial Art

Intro

A granular approach to keyword research and complementary web design helped Glacial Art boost leads through their website, and establish them as national industry leaders.

The Brief

Locally based business Glacial Art were seeing great success with their SEO efforts, however, a new website was needed to back this up, alongside a PPC campaign that could instantly give them a return on their investment.

What We Did

In light of their new website, Mayfly completely rehauled Glacial’s PPC strategy, putting a focus on the extremely niche services that the business provided and assessing how the competition was currently succeeding. We incorporated this competitive research into our new strategy and explored ways to beat the competition on every aspect of their ads.

The Results

The restructured PPC campaign contributed to a 375% increase in leads YOY through the website, with Adwords providing the first touchpoint for customers for over 60% of those enquiries.

Knotweed Help

Intro

The PPC campaign supporting acquisition for Knotweed Help has seen hundreds of valuable leads being generated that have helped Cobleys Solicitors further invest in their marketing efforts.

The Brief

Cobley Solicitors enlisted Mayfly to create and market a resource-heavy website that could drive valuable leads at a more affordable rate than third-party lead generator businesses. The Japanese knotweed claims niche is highly competitive, so Mayfly were challenged to increase visibility for the site and generate leads, until long-term SEO efforts came to fruition.

What We Did

Mayfly used in-depth keyword research to identify high-value topics, created content around these terms and then set up a PPC strategy that targeted those long-tail keywords. We were able to lay the groundwork for a successful SEO strategy, whilst improving overall quality on the website and reducing the cost of acquisition in the process.

The Results

Knotweed Help successfully broke into the niche and disrupted the Paid rankings. Since launching in 2017, leads generated through PCP have increased by 81% YOY, whilst Costs Per Acquisition have been reduced. As organic rankings are surfacing for many key terms, the budget can now be transitioned to new keywords.

Data-Breaches

Intro

Cobleys Solicitors have been at the forefront of searches related to all major UK data breaches, giving them the edge over their legal competitors, even when bidding on brand-related keywords.

The Brief

Liverpool-based Cobleys Solicitors wanted to generate consistent, high-value leads related to data breach claims without paying the inflated costs of a third-party lead gen company. This highly competitive legal niche attracted big bids, however it was important that costs were kept to a minimum in order to prioritise a lower cost per acquistion.

What We Did

Mayfly created a sleek, professional website to serve as a hub for the PPC campaign’s landing page, and then created ads targeting the data breach keywords that would provide the client with the best return on spend. We also continually monitored the internet for breaking news related to data breaches and ensured that we were the first to capitalise on any opportunities for our clients.

The Results

Over 1000 leads were generated via the PPC campaign in the space of a year. We understood that such a fast industry needed similarly agile marketing and have been able to streamline the process of putting our client’s offering in front of those affected by specific data breaches so that Cobleys is the first firm that they contact.

PPC Agency FAQs

  • What are PPC management services?

    PPC management is where a marketer (or team of marketers) oversee a company's entire PPC ad strategy and budget. This can be done by an in-house team of marketers and media buyers, or outsourced to an external agency.

  • What is PPC in digital marketing?

    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

  • How much should I pay for PPC management?

    Depending on the workload related to managing a particular company's PPC campaigns, a management fee can span a pretty wide range: Typically no less than £400 a month, and up to £4,000 a month or more.

  • How much does PPC cost in the UK?

    The UK average cost-per-click of Google AdWords (now called Google Ads), on the Search Network, is between £0.66 and £1.32. It depends on multiple factors such as your industry, budget, your display network and your end goals.

  • Are PPC ads worth it?

    If you're not willing to experiment and adjust your PPC campaigns until they yield results, PPC is likely not a good idea. If your marketing budget is small and not able to withstand this kind of thing, PPC isn't worth it for your business.

  • Which is better PPC or SEO?

    SEO (organic traffic) is more than PPC traffic so if you can manage to rank your web site for the keywords you want, you will get much more traffic than paying for those keywords.

    The truth is that you need to use both PPC and SEO as part of your digital marketing campaign. PPC can bring you swifter results so you can run a PPC campaign and test which keywords convert better and then try with SEO to rank for those keywords.

  • Why should I work with a Mayfly as a PPC agency?

    Our team of PPC specialists extensive PPC experience between them, in all aspects of paid media advertising. Check out our PPC case studies further up the page for more information.

  • What type of PPC clients does Mayfly work with?

    We have worked in pretty much every niche and have significant expertise in both e-commerce and lead generation PPC campaigns. We tailor each campaign to the client and their needs, whether its a franchise business looking to dominate in multiple locations, a nationally recognised brand seeking brand awareness, or a small local business wanting to get ahead of the competition. We’ll create a PPC strategy that meets your needs and stays within your chosen budget.

  • How does Mayfly report on PPC progress?

    We report progress via a bespoke dashboard that summarises your site performance across SEO, PPC, Social Media, and any other channels that you might work with us on. We provide a clear analysis that points out key wins and any areas we need to spend a little more time on. We also use a project management tool that you will have access to should you request it. Here, you can see all the major activities we are undertaking on your behalf on a monthly basis.

  • Which channels can you do PPC advertising on?

    We will advertise on any channel that is relevant to your business strategy. We can manage campaigns on Google Ads including Video, Shopping Display, as well as Microsoft Advertising for Bing. We can also create PPC strategies for social platforms including Facebook, Twitter, Instagram, Pinterest and LinkedIn.

  • What KPIs and metrics do you use to track progress?

    We’ll monitor different KPIs and metrics for your PPC campaigns depending on your wider business goals. For campaigns focused on building brand awareness and reach, we’ll pay more attention to impressions, traffic and views. The progress of ad campaigns that are aimed at the bottom of the funnel will be measured by key metrics such as cost per acquisitions and return on ad spend.

  • How do I start advertising on Google?

    Google Ads allows anybody to access and begin the process of advertising on their network. However, the platform has become very comprehensive and competitive. Thus, dedicated expertise is a must to utilise your budget in the most relevant and cost-effective way. Agencies such as Mayfly Internet Marketing partner with Google directly. This means we can access key insights which our experts leverage for every single client.