Mayfly is a PPC marketing (and many other forms of internet marketing) agency in Liverpool and we’re ready to help your business succeed in the PPC arena. Having provided expert PPC consultant marketing services for over 13 years, we’re well versed in all aspects of PPC consultancy as we have a refined fresh digital approach that enables us to adapt to your audiences interest.
Paid advertising is a cost-effective, fast method of driving relevant traffic to your website. Whereas other digital marketing channels, such as SEO and franchise SEO, are focused on long-term gains, paid advertising on search engines and social networks can provide quick wins for businesses looking to convert searchers or bolster their social media marketing efforts.
Paid adverts can take many forms, but they are all highly trackable. All PPC (pay-per-click) and social ad platforms are geared to track interactions, impressions and conversions, amongst other KPIs, so performance for every campaign can be accounted for.
Paid advertising can also be meticulously targeted towards your chosen demographics. We can create a pay-per-click strategy for your Liverpool business that works in tandem with your business goals and brings the right traffic to your website using the platforms that best suits your needs. Once we’ve built up an audience of engaged users we can then retarget your customers with adverts that will help nudge them over the goal line.
John Paiva – Accredited expert PPC consultant and digital marketer
John joined Mayfly in 2016 as a content writer and has expanded upon his role as he’s continued to learn and develop. Over 4 years he has worked with dozens of clients in a wide range of industries, giving him plenty of opportunities to flex his creative writing chops.
John’s work with Mayfly has run the gamut of digital marketing tasks, including managing Google Ads accounts, developing content strategies, managing web design projects, designing emails, setting up influencer marketing campaigns and conducting keyword research.
His career highlights include:
- catapulting a legal-niche website to the top of dozens of search rankings with a series of in-depth articles
- generating hundreds of cheap leads for two local service businesses after re-structuring their Google Ads campaigns
- helping to launch three major web design projects in the space of a month from his spare bedroom during COVID lockdown
In 2020, John completed the Chartered Institute of Marketers’ Level 6 Digital Diploma in Marketing. This degree-level qualification took a year to complete and involved researching and applying established marketing frameworks to digital practices. John has also written a digital marketing column for Franchise World Magazine, and enjoys sharing his insights with clients (and anyone else who will listen).