The franchise business model has been booming in recent years, with many recognising the support it offers to those looking to start their own business venture. Equally, purchasing a franchise serves as an accessible way for people to start running their own business.
Whether you’re new to the concept of a franchise or looking to establish your own, managing a franchise SEO strategy can be a significant undertaking. It requires a strong understanding of SEO fundamentals and the tools to implement these strategies at scale.
There are many aspects of the franchise business model that present unique challenges for owners looking to rank across multiple locations. However, with the right approach using proven Franchise SEO tactics, franchise owners will have a solid foundation on which to build future campaigns.
What is Franchise SEO?
Search engine optimisation (SEO) for franchises must take a holistic approach in order to manage content across many different platforms. When we talk about franchise SEO, we are talking about a broad range of strategies and tactics used to help improve search visibility.
For most businesses, SEO is used to improve the search engine results page (SERP) ranking of a single website designed to sell products and services to consumers, franchise SEO also seeks to attract potential new franchisees and onboard them.
Franchise SEO services might involve changes to the franchise’s website, as well as the Google My Business profile and other 3rd party platforms that could generate interest for the franchise.
Franchises come in many shapes and sizes, operating in a wide variety of niche industries. As such, there isn’t one right way to achieve results. For instance, you might see success allowing individual franchisees to update their own profiles or you might outsource this to a professional marketing agency.
The Importance of Franchise SEO
Marketing a franchise business requires more than physical marketing. In the digital age, franchises need an SEO strategy that allows them to compete online. SEO for franchise websites helps put the brand in front of people looking for the business’ services, as well as those who are actively looking for a franchise opportunity.
Franchise brand awareness
By achieving a high ranking for key terms around products and services, franchises can significantly grow brand awareness. Strategic keyword targeting is essential to give franchise businesses an edge over the competition on both a local and national level. This is because franchises compete with a variety of other businesses, from large national corporations, to local businesses, and other franchises. Stiffer competition means it’s even more important your brand is first in people’s minds.
It’s often best for a franchise business to compete for visibility amongst more niche search terms related to its services, before then broadening focus to general top-of-funnel queries. For instance, an oven cleaning franchise might first want to appear for searches like ‘professional oven clean Birmingham’ and ‘how to clean your oven’ before shifting to target a lucrative but difficult keyword like ‘oven cleaning’.
Although long tail keywords typically generate less search traffic, they help build authority and develop a range of EEAT-approved content. This allows you to gradually increase site traffic, putting you in a good position to be found by groups of people adjacent to your niche. You can then adapt and expand your keyword strategy to target these new site visitors.
An effective SEO strategy will also help the franchise establish/reinforce a consistent brand image across multiple locations. By doing this, new customers and potential franchisees are able to align their expectations with your offerings, hopefully resulting in high-quality leads.
Marketing benefits for Franchisees
One of the primary goals of an SEO franchise campaign is to help improve the online visibility of individual franchises.
As each franchisee will likely be in competition with other local businesses offering similar services, any improvement to related searches for the franchise will help them attract more attention through localised results pages.
This can also have a knock-on effect, creating circular benefits for the franchisor by advertising franchise opportunities. Increasing local visibility means that prospective franchisees are more likely to make an enquiry.
Can I do SEO on my own?
Some aspects of SEO for franchises can be done yourself and while anyone can learn the basics of SEO and apply them to a franchise business, this is unlikely to achieve the results you desire. Simply put – there’s only so much one person can achieve when it comes to SEO. Especially if that person has additional business responsibilities.
It takes a significant time investment to gain a deep understanding of SEO and have the experience necessary to apply it to your niche. In contrast, someone with a beginner-level knowledge in SEO is unlikely to drive results that are beneficial for your business.
Instead, it’s best to get support from a professional franchise SEO consultant or franchise SEO agency. These knowledgeable professionals can provide valuable insights and powerful SEO tools, as well as make frequent updates on your strategy.
13 essential strategies for improving local SEO for franchises
1. One-site strategy
When it comes to creating websites for franchises, there are typically two separate options for you to choose from.
The first is to bunch all franchises together on one site.
For example:
www.companyname.com
www.companyname.com/locations
www.companyname.com/location/city
This method is going to provide your website with the most link equity, or ‘link juice’.
The second franchise SEO option is to create microsites for each location.
While it may seem like this is franchise SEO best practice, creating microsites for each location is very costly.
In some cases, you can get good results when applying franchise SEO tactics to individual websites.
However, we here at Mayfly, prefer option one. When we do SEO for franchise websites, we predominantly recommend this option because it usually makes sense for them from a business perspective.
The entirety of a franchise business’ operations should generally always be confined to one website, as opposed to split up across a number of domains.
This benefits both user experience and also makes the franchise business easier to understand from Google’s perspective.
Focusing local SEO efforts for multiple locations on one website ensures that all authority accrued by the franchise brand is equally attributed to its individual franchise locations.
2. List franchise locations on Google Maps
One of the easiest ways to find a shopfront in 2021 is to search for it on Google. The search engine provides a map of options and lets users get GPS directions to the one of their choosing in a matter of clicks.
If your franchises aren’t yet findable on Google Maps, then what are you waiting for? Get them registered on Google My Business.
Registering for Google My Business is a piece of cake, just visit their website and follow the simple instructions.
The majority of localised service business searches on Google (ie. ‘oven cleaning Liverpool’ or ‘tattoo shop Exeter’) will trigger a localised search result at the top of the page. This will feature a map of the area specified and businesses that are relevant to the search term.
Creating a Google My Business account for each franchise location is a mandatory first step in improving search visibility as 46% of all Google searches are looking for local information
It’s also one of the cheapest and easiest franchise SEO strategies around.
You’ll want to be sure to optimise each local franchise profile by adding contact information for each branch, images of the location, and local business hours.
Whatever information Google asks for, make sure that you continually fill it in to the best of your ability as the more you update your GMB, the more visibility you will get.
3. List franchise locations on Yelp
When searchers aren’t using Google to find a well-rated business, they often turn to Yelp to view review scores as Yelp, alongside Google My Business, is one of the most popular and well-trusted 3rd party review sites.
Registering franchise locations on Yelp gives customers the opportunity to share their experiences and can improve trust with those researching their options.
This can greatly strengthen your local franchises SEO and conversion rates as one study by Harvard Business School found that a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue.
Not listing each of your franchise locations on Yelp could mean you miss out on potential customers, many of whom are already in your area and searching for your products or services.
If someone searches for your franchise in Liverpool, but you only have a Yelp page for a location in Cardiff, they’re not going to consider you as an option.
Having Yelp pages for each franchise location allows users to review each location, thereby benefiting local audiences.
They’ll also be able to learn exactly what local customers liked and disliked about a particular franchise location, and share accurate photos of your shopfront and products.
93% of customers read online reviews before buying a product, so having a clear, comprehensive, and friendly Yelp page will likely improve conversions as well as local SEO for franchises.
4. Use location-based keywords
Using location-based keywords throughout a franchise website is key to ranking for those all-important localised searches.
Local landing pages should have highly optimised titles featuring the top-level keyword that each franchise is aiming to rank for.
Each local landing page should then be linked to either from the main navigation or from a location’s parent page using exact match anchor text.
For example, if you’re an Italian restaurant based in Liverpool, you’ll want to include the phrase ‘Italian restaurant in Liverpool’ in important elements like title tags, headings, and body copy.
You can also use local landmarks, nearby tourist destinations, and area names as target keywords. So, for example, if someone searches for ‘Italian restaurants Liverpool Lime Street’, your business can show up in search results.
5. Custom local franchise landing pages
The goal of a customised franchise landing page should be to distinguish that location from all the others.
To implement franchise SEO best practices for your landing page:
- Make your call to action (CTA) prominent and locally relevant.
- Provide links to your individual franchise pages.
- Manifest a range of high volume, low competition relevant keywords into your content.
- Add high-quality imagery with keyword-rich Alt text.
- Include franchise location keywords within your headings.
- Point internal links to your franchise landing page using keyword-rich anchor text.
- Create unique content that provides significant value to users, rather than regurgitating content from other landing pages.
- Keep your company name, address, and phone number (NAP) consistent with all other online citations for that location.
All franchise locations should have local landing pages on the franchise brand’s website.
We helped one of our largest franchise clients experience a 90%-year-on-year increase in organic traffic using these very tactics.
These pages serve as the franchisee’s main web presence (besides social media) and should be linked to from their GMB and Yelp listings.
The local landing page is a franchise SEO opportunity as it forms a base to publish location-specific content on and can leverage the franchisee’s relationship to the area for added authenticity.
6. Scalable URL structure
For franchise businesses to build topical authority and grow traffic over time, it’s important that their website URLs are organised. This helps visitors navigate content clusters with ease, contributing to better user experience.
Having a scalable URL helps create logical links between related pages on the franchise site.
While this is considered best practice for any large website, it is especially valuable for franchises that have multiple franchisees covering the same county or even city.
To avoid keyword cannibalisation, the franchisor will have pages that link out to the appropriate franchisee pages. Example:
- https://www.ovenu.co.uk/oven-cleaning-franchise/pricing/ (franchise hub)
- https://www.ovenu.co.uk/oven-cleaning-service/england/northwest/liverpool/ (franchise branch)
This structure also gives you the flexibility to add more location-based keywords, which is possible even if you cover a large area with lots of franchisees.
For instance, if you have multiple franchisees in a certain neighbourhood you could do:
7. Location-specific schema for franchise locations
Schema, otherwise known as structured data, is definitive information about a page’s content that helps Google better understand and rank websites.
For instance, a product page for an office chair might feature schema markup that includes the chair’s price, inventory status, and the number of reviews.
Whereas a digital marketing agency like ourselves here at Mayfly Internet Marketing, might markup the FAQs featured on our Liverpool Web Design Services page with FAQPage markup.
This essentially gives us some more real estate on the search results page for location-oriented queries such as ‘web design Liverpool‘. This extra real estate helps us stand out from competitors, increasing our click-through rate and traffic as a result.
The LocalBusiness schema markup is a top priority for any web design franchise SEO for businesses with multiple locations. This is because it is a simple and effective way of communicating the most important information about a franchise location to Google.
Other schema markup that could prove useful to a franchise business are aggregateRatings, GeoCoordinates, Product and Price.
With schema markup, search engines such as Google and Bing can rank your content more accurately and appropriately, which can lead to improved rankings.
In some cases, search engines will use that information to create a rich result.
A rich result enhances the real estate of your website in search results. For example, your site may feature stars, product pricing information, and more. This information can entice users to click on your website over a competitor.
Adding structured data to your website will take a lot to technical expertise, so it might be worth soliciting the help of an SEO agency, if you do not have the time or resources to achieve this.
However, Google’s schema markup documentation can make things a little easier, along with their Structured Data Testing Tool to troubleshoot and fix issues.
8. Ensure accurate Google My Business information for each location
A franchise’s Name, Address and Phone Number (NAP) are the most crucial pieces of information about the business.
It’s vital that this information is kept consistent across every website the business has a presence on.
The NAP for each franchise should be consistent across the location page, social media, review sites and business listings, such as Google My Business.
This consistency is not only useful from a practical perspective but also allows Google to pinpoint exactly what your franchise location is about.
The era of the yellow pages of the phone book has long passed, and these days, businesses list themselves in multiple locations online. This means that you, as a franchisor, have to track your business across multiple physical and online locations.
Yep, this is a major pain in the you-know-what. But there’s more!
If you’re allowing each franchisee to manage their local business listings, you’ll begin to notice minor differences in the way the company’s NAP details are published across multiple listings. And Google is very, very picky about this.
So you’ll want to begin by reclaiming access to as many of these listings as you possibly can.
Reach out to franchisees to stress the importance of keeping NAP information consistent.
Be sure to retain control over such listings in the future, especially if you sell franchises.
The most important thing to remember is that sound franchise SEO strategies start with making sure NAP information for all locations is consistent across all online listings.
Once you have that pencilled off, you’ll want to find as many relevant, useful local directories as you can. You can do so the good old-fashioned way via a simple Google search, or by using a specialist tool such as BrightLocal. (We use this tool here at Mayfly, and don’t earn any commission on saying that!)
Citation management tools such as BrightLocal and Whitespark help you find relevant, local directories where you can list multiple local franchises.
Let’s say you have an oven cleaning franchise in Birmingham. BrightLocal automatically places it in the Birmingham directory.
9. Encourage reviews
Online reviews are the bread and butter of online reputation. So much so that 84% of people trust online reviews as much as personal recommendations.
With that in mind, if your shopfront doesn’t have any reviews, potential customers are going to be extremely hesitant to enlist your services as 72% of customers won’t take any buying actions until they’ve read reviews.
The quantity and overall rating of reviews on a franchise’s Google My Business listing will directly impact its ranking in the map pack.
This is why it’s crucial to have a review collection system in place, whether this is prompting customers to review after a purchase in-store, or sending a follow-up email after a service has been completed or an invoice paid.
Of course, there are plenty of tools that can help you scale and accelerate the review collection process too. Ciarán Ó Muiris, an SEO consultant at Mayfly, has hands-on experience helping franchises achieve this in a variety of ways, including through Gatherup integration.
Of course, there are many other similar tools out there, so it’s best to do your research to find a solution that suits your needs best. If you’re running a multi-location franchise SEO operation, for example, chances are you need to do things at scale, so a review management tool is probably best suited for you.
All reviews should be responded to, with particular care paid to neutral or negative reviews. Google even encourages this in their own documentation and hints at it being a ranking signal.
10. Ensure franchise locations are visible on GPS devices
Your franchise location should be visible on all GPS devices, which means ensuring that each location is registered on GPS Points of Interest databases.
GPS manufacturers (such as Garmin and TomTom) and car manufacturers draw from databases to show users points of interest whilst they’re using their GPS devices.
Submitting franchise locations for approval in these databases makes it that much easier for drivers to find or even stumble across a franchise.
Do be sure to cross-check all listings after using such tools!
11. Strong core web vitals
An effective way to ensure a good user experience is to regularly test your franchise website’s core web vitals. This is essential to measure the loading capabilities, interactivity, and visual stability of the pages of the site. Maintaining core web vitals is arguably more important for franchise businesses due to the level of scale their websites work on. As a result of this, one fix or improvement to a branch page template could have a compounding positive impact on all franchisees and the business overall.
These vitals consider the following metrics:
- Largest Contentful Paint (LCP) – the time it takes for the largest piece of content to become visible to the end user.
- First Input Delay (FID) – response time to a user’s first interaction on a webpage. Anything less than 100 milliseconds is generally considered to contribute to a smooth experience.
- Cumulative Layout Shift (CLS) – the amount of unexpected layout shifts that occur during page loading. This will generate a CLS score, with the goal being 0.1 or less to prevent significant visual disruptions.
12. Create a franchising content hub
A content hub is a collection of content, all of which is linked to an overarching topic. The main hub page should contain an overview of the topic and be discoverable from the site homepage. From the hub page, visitors can then learn more about certain aspects of your franchise in subpages, such as pricing, packages, testimonials, resources, etc. Your franchise content hub can contain videos, blogs, infographics, whitepapers, case studies, and anything else you think helps reflect the franchise arm of the business.
Franchise hubs are a great UX (user experience) feature as it makes your website easier to navigate for both users and search engines. It’s clear what kind of content visitors will find in each part of the site, allowing them to more quickly find the information they need. Additionally, it helps you build topical authority around the franchise offering as well as other specific subjects relevant to your business.
For SEO, having a content hub (or multiple hubs) also helps streamline your approach. In the past, a franchise client had a domain for the main site and a domain for the franchise site. However, we found that this created twice as much work and increased the risk of content and keyword cannibalisation. The only benefit you could argue is that separate domains are easier to track, although most digital marketing agencies will be able to track traffic entering specific pages on a site so this is pretty negligible.
13. Optimise your landing pages for maximum conversions
Your website landing pages should not only provide useful information but also help direct users to take actions that are beneficial to your business. Whether that’s picking up the phone or filling out a form, the core focus of franchise landing pages should be conversion.
By using heatmap tools, you can identify patterns of user behaviours across franchise hubs and branch pages to get a better understanding of what elements are helping or hindering users in taking action. These tools can track click locations, scroll distance, what users have seen, and other actions. These insights can help inform future testing of web pages.
For instance, if people are bouncing off a page before scrolling it could indicate there is too much irrelevant or unengaging content at the top of the page.
Over time, once you’ve gathered data from multiple page layouts and different content, you can adapt your landing page strategy. Some of the common strategies for optimising landing pages in this way include:
- Prominent call to actions (CTAs)
- Focus on audience pain points
- Directional design cues
- Remove barriers to conversion, such as pop-ups and long scroll-time
- Prioritise certain content at the top of the page
- Social proof (case studies, testimonials, reviews)
- Visual demonstration of how your product or service works
- Improved loading times
What are some challenges with franchise SEO for multiple locations?
Delivering an effective SEO strategy for franchise websites can be challenging because, just like hospital and healthcare SEO, they often contain a large number of pages.
Making sure each page on a franchise website receives equal attention and gets checked regularly for errors and proper optimisations can be a gargantuan task.
A digital marketing agency that has experience working at this scale can effectively manage the franchise’s SEO efforts.
Content duplication
Due to the size and potentially repetitive nature of franchise website content, there is an increased risk of creating duplicate content. For instance, you might be offering the same services across multiple location pages.
This isn’t ideal and Google has spoken out specifically against ‘doorway pages‘, which offer little value to the user and only serve to funnel users through to other content on a website.
The key to combating this is to include useful, unique content on each franchise location page so that each page can stand on its own feet.
Local business competition
As is the case with any local SEO campaign, a major challenge for franchise SEO comes in the form of competition from hundreds of local businesses. These companies will likely already occupy positions in the SERP and map results, creating a range of different competition.
Franchisees might find it challenging to contend with established local businesses and independent operations that have a loyal customer base. In each case, these competitors could also be making use of their own SEO techniques to gain an advantage.
Prioritising SEO franchise opportunities
Oftentimes, a franchise SEO strategy will focus on improving individual franchise rankings in certain locations, instead of building the authority of the franchise brand within its niche.
This shouldn’t be overlooked though, as the success of the parent franchise has a direct impact on each of its franchisees.
What’s more, competing franchise brands are likely to have put resources behind their own SEO campaigns, so competitive analysis and smart strategic planning are key to identifying opportunities and responding accordingly.
Managing local citations
In addition to the many different Google Business Profiles that can come with a franchise business, your operating locations might also generate mentions on 3rd party sites.
High authority backlinks are great for SEO as they demonstrate that your franchise is considered to be legitimate and delivers a good standard of service. However, not all citations will carry weight or even be credible.
Analysing the quality of every new citation across all franchise locations can be a logistical nightmare. This is made worse when you have to update name, address, and phone number (NAP) information and make sure the changes are also made to every citation.
Maintaining consistent branding across all franchise locations
It might seem obvious but the franchise brand should be recognisable across all franchise locations. This includes key aspects of the brand identity such as colours, logos, and tone of voice.
For instance, you almost always know you’re interacting with McDonalds when you notice that yellow and red colour scheme.
This consistency will also help tie together all the various location listings when they appear on Google. These profiles can then link back to the main franchise website to create a seamless network, helping to further build trust.
What do local franchise SEO services include?
In local franchise SEO services, you can expect all the usual services provided by an SEO agency, along with additional offerings. SEO campaigns for franchise businesses are often scaled-up to reflect their large scale nature.
Keyword and niche research
When building a franchise SEO strategy, the keywords chosen should reflect both the services offered by the franchise and the industry niche. For instance, ‘carpentry’ and ‘bespoke furniture’.
A typical franchise strategy takes into account multiple franchise locations when determining how the franchise itself fits within its niche. Expert SEOs will then devise a strategy based on growing authority, expertise, and trust.
Tracking and reporting
In order to measure progress, a robust tracking and reporting system must be in place. This should analyse the performance of each individual campaign.
However, SERP rankings constantly fluctuate, so it’s often best to look at the bigger picture rather than each franchise location in isolation. Franchise SEO campaigns will oftentimes affect overall keyword visibility for the brand, while some of the hundreds of different rankings associated with the franchise locations might not follow the same trend.
Content creation and optimisation
All franchise SEO campaigns will require optimisation of existing content alongside writing new content. This may include adding personal expertise from the brand’s leading voice or including testimonial content from customers or franchisees.
In most cases, franchise websites require complete restructuring in order to separate the service business from the franchise business.
Any franchise brands using micro-sites would require more work to bring content under one domain, which could involve large-scale redirects and content creation.
Page development for local franchises
Franchise location pages should receive constant attention as they need to compete in their own localised SERPs. Continuous auditing will allow these pages to be improved at a good pace.
In some cases, it’s required that the franchise coordinates with its franchisees so local expertise and additional value can be added to the relevant pages.
Fleshing-out the ‘Meet the Team’ section, creating content with long-standing franchisees, and gathering reviews for individual locations are just some of the options.
Managing GMBs and citations
This is a task that gets more complex and time consuming the more locations are covered by a franchise. Nevertheless, Google My Business listings, review sites, and citations must be carefully managed and reviewed to ensure consistent information across all franchise locations.
In addition, some franchise brands may require reputation management to ensure that all reviews (positive and negative) are responded to.
Does your franchise need an SEO strategy?
In short, yes. Local franchise SEO is one of the best options available to franchise brands to help improve brand visibility in local SERPs. Research shows roughly 4 out of 5 search engine users enter queries with local intent on a regular basis, much of which is for franchise-provided services.
Building out an organic SEO strategy is a long-term investment, but one that will put your franchise ahead of its competitors. franchise SEO services can generate significant rewards for businesses looking to climb up the rankings in search results pages.
Furthermore, effective franchise SEO services can be instrumental in attracting new franchisees. Content that targets top-of-the-funnel search terms helps differentiate between users looking for services and those looking for franchise opportunities, and this can be made more effective through the use of content hubs.
Don’t be hesitant to leverage the success of existing franchisees using testimonials, long-form case studies, and reviews from customers to drive home the benefits of signing up. Becoming a franchisee is a big step for a lot of people and this helps build trust in your brand.
Your SEO franchise marketing partner
Here at Mayfly Internet Marketing, we have a proven track record helping franchise owners restructure their websites and build high-performing local landing pages.
Our work creating franchise SEO campaigns has helped clients in various industries acquire hundreds of top 10 rankings for competitive high-volume search results, as well as grow their franchisee base. One example comes from our work with Ovenu, where we achieved a 90% increase in organic traffic year-on-year by consolidating link equity from several site domains and implementing a targeted SEO strategy.
Get your franchise SEO strategy started today by booking a free consultation. We’ll get to know you and your business before outlining a bespoke strategy that’s tailored to your franchise business goals.
As a full-service Liverpool digital marketing agency, we understand that all sustainably successful SEO strategies require persistent dedication, in-depth analysis, and industry-leading tools to adapt to Google’s ever-changing updates.
Championing these core values and resources as a Liverpool SEO agency has enabled us to continually provide our clients with unrivalled Franchise SEO results. So, if you’re looking to boost your traffic and take your franchise to the next level, contact us today for an unbeatable bespoke franchise SEO strategy that’ll take your franchisees to new heights.
Resources
https://moz.com/local-seo-guide
https://whitespark.ca/blog/gmb-conversion-factors/
https://blog.hubspot.com/marketing/local-seo-stats
https://support.google.com/business/answer/7091?hl=en-GB
https://www.hbs.edu/faculty/Pages/item.aspx?num=41233
https://www.qualtrics.com/blog/online-review-stats/
https://learn.g2.com/customer-reviews-statistics
https://schema.org/docs/schemas.html
https://support.google.com/business/answer/3038177?hl=en-GB
FAQs
How much does franchise SEO cost?
The exact cost of franchise SEO services will entirely depend on the scope of the work that needs to be done and the rates of the party you’re getting to carry it out. If you have multiple franchise websites, this will incur costs for each. Although it should be noted that any successful SEO campaign, franchise or not, should generate a return on investment.
Can listings in business directories help with franchise SEO?
Yes. Business directories can be a great source of authority and visibility for local SEO strategies. We recommend looking at both national and local directories for listing opportunities.
How does SEO work for franchises in different cities?
An SEO marketing strategy seeking to support franchisees in multiple locations must have individual online listings and landing pages. The key is making sure key information relating to the franchise is consistent across location content whilst avoiding excessive content duplication.
Do I need an SEO strategy as a franchisee?
This is a tricky one. In most cases, the franchise will have an in-house or outsourced marketing team taking care of regular marketing and advertising. This may also include an SEO strategy. If you were to implement your own SEO tactics, they could interfere with those of the franchise.
On the other hand, there may be an opportunity to work more closely with the franchise to further their local SEO franchise strategy in your area. The best approach is to contact your franchisor to discuss it.
Are paid ads a worthwhile digital marketing strategy for franchises?
If you’re a new franchise looking to get off the ground and attract franchisees, paid ads could be a way to get immediate visibility. However, the challenge comes from accurately targeting those interested in the franchise opportunity. A long term franchise SEO campaign will often be more effective at generating brand visibility on a local and national level.