We are rated Excellent with 4.9 out of 5 from 66 Google reviews!
Content marketing
From company websites to social media profiles, the internet is awash with content fighting to be seen. However, it isn’t all created equally.
Showcase content that brings your business to the forefront of the conversation, with dynamic content marketing from Liverpool’s leading content marketing agency. Increase your brand’s visibility across search engine result pages, AI overviews, and large language models.
Whether you’re in need of regular blog posts, case studies, whitepapers, social media posts, or anything in between, our team of content creators can help.
Content marketing services
Content strategy
Don’t post and pray. Allow us to develop a bespoke content strategy that will boost engagement and traffic. We’ll first perform a content audit to measure your successes and find opportunities for improvement, and then map user intent to ensure your content is reaching customers where they are.
Data-driven
Our job isn’t over once your content is live – we’ll monitor performance, engagement, and your customers’ next steps after interacting with your piece. We use Google Search Console, Analytics, Clarity, and advanced SEO tools to refine your content and grow your audience.
SEO content
Enhance your business’s presence with SEO content crafted to stand out from the crowd. Keyword research, internal linking, accessibility, and mobile-friendliness are fundamental to our process and increase your visibility across traditional search engines and AI-powered searches.
Research led
Don’t get caught out with inaccurate information that will destroy your customers’ trust. Build authority in your niche with technical, informative content with reputable sources, which will earn your website SERP rankings, loyal readers, and more customers.
Storytelling
Intrinsic to all engaging content is exceptional storytelling. We make creative, information-rich content, written with language your audience can understand. Regardless of the topic, we’ll present it in a format designed to excite your customer base and leave them wanting more.
Our approach
Discover goals
Before taking any action, we need to have a common understanding of your business goals and what you’re hoping to achieve with SEO. What are you looking for? More sales, leads, brand awareness?
Assess starting point
You know where you want to be, but where are you positioned now? Our SEO tools will tell you where you’re ranking, what’s driving traffic and where business is coming from.
Technical analysis
An investigation of your website is required to see if there’s anything preventing it from appearing on Google. Any outstanding tasks are prioritised before any other work.
Competitor analysis
Your IRL competitors may not be your SEO competitors. Specific content types may be required to appear for certain search terms. Are your business’ SEO goals realistic given the competition?
Create strategy
Your SEO strategy will be built on all the information gathered up to this point. The planned actions will be tailored to your unique business goals, competition and algorithmic challenges facing your website.
Execute tactics
Your initial strategy will be executed over the course of 6-12 months by a team of writers, developers and account executives. You’ll be notified when content requires your input or approval.
Monthly report
You’ll receive a report each month to summarise the work completed and outline the work planned for the following month. You’ll also be notified of how your website is performing in easy to understand metrics.
Monitor results
Your SEO campaign’s performance will be monitored continuously, with the strategy adapting in response to ranking changes, algorithm updates and shifts in the competitive landscape.
What our clients say
In my experience Mayfly are a helpful and technically proficient agency, who have successfully increased relevant enquiries to our website.
James ToddDigital Marketing Executive, Yorwaste
Mayfly always does a great job and has been helping our business grow for many years!
Sarah MannMarketing Specialist, Wall Industires, Inc.
An extremely knowledgeable group who we have dealt with for many years. Clear and concise reporting shows us exactly what's being done on our behalf and the results being achieved. Well worthy of the 5 stars.
Rik HellewellDirector, Ovenu
Mayfly Internet Marketing designed & built our website they listened to our needs and acted upon our preferences quickly and efficiently, they are a very professional company and I would recommend them to any of my friends and business associates.
Tony HanrattyManaging Director, Allerton
The team at Mayfly are unbelievable! They have been a massive help to our business. They are so efficient and constantly helping us. Been amazing since the day we started with them! Would highly recommend the team at Mayfly!
We partnered with Mayfly for an SEO project for Baltic Bespoke and couldn’t be happier with the results. From the outset, the process was smooth and transparent. We really appreciated the clarity of the proposal phase and the quality of the reporting.
Rachael BiggsBaltic Bespoke
John and Liam have provided us with an excellent service since engaging with them. They are assisting in helping us to grow our business nationally and their input and marketing has been extremely valuable to in helping us to make this happen.
Shaun TodhunterDirector, The Home Engineers
Your specialist content team
KirstyCopywriter & SEO
4+ years technical writing for agencies and freelance projects.
RobCopywriter
4+ years creating engaging, SEO optimised copy for digital media.
LouiseSocial Media Executive
18+ years of design experience and crafting engaging digital content.
It's not about finding any partner to help you get there - but finding the right one.
Does your business turnover between £400k to £30m each year?
Are you an established business or funded start-up with a minimum annual marketing budget of £15k?
Are you prepared to actively collaborate with us, to make the very most of your investment?
It’s important to us that you get the most out of what you put in. We’ll explore the best ways to use your budget to get the results you envision.
From our initial meeting, we’ll take the time to understand your business needs and offer practical advice that supports you to succeed with everything you need and nothing you don’t.
We understand that every business is unique, and therefore, we don’t follow a one-size-fits-all approach. Instead, we tailor our services to suit your specific needs, regardless of whether your budget is £15k or £200k.
Be picky with your partner
Our clients are. And they've never looked back.
Finding the perfect partner in life is difficult – and it’s no different with your business. Get it right, and you can expect to turn stress into simplicity, worry into winning and regret into results.
Our average client relationship lasts 5+ years – and it’s not just because we know how to keep the spark alive. When you’re up against tighter budgets, shorter timescales, and slimmer margins for error, we know your investment needs to be worthwhile and return far from generic results.
From your corner, to a whole community
We’ll help you tell your business story across digital platforms to generate high-intent leads and worthwhile connections. Together, we’ll build a strategic market roadmap to your success. As a smaller firm, you’ll avoid corporate jargon, sky-high budgets, and waffle-loaded results.
Experts at hand who have your back
Our experienced team have decades of experience across multiple industries and sectors for brands big and small. So you can expect hands-on expertise that turns ambition into tailor-made growth strategies with clarity. With Liverpool’s leading digital partner, you can focus on what truly matters – your business’s next move.
Data-driven results that build reputation
Every penny counts, so our experts only recommend proven, strategy-led approaches that boost your bottom line. Together, we’ll align each campaign to your exact needs, offering the pragmatic data-driven solutions you deserve. Why? Because our success lies in building your business’s reputation.
FAQs
What types of content do you create?
We create a wide range of content, including articles, blog posts, product descriptions, social media posts, emails, case studies, and landing pages. We’ll tailor everything we produce to match your unique tone and your customer base’s knowledge so we can inform rather than bore them.
Why should I hire a content marketing agency?
A content marketing agency will produce and distribute original content that promotes your brand, boosts engagement and increases revenue. Informative, consistent content makes your business stand out as a trusted authority, improves search engine rankings and drives more traffic to your site.
Can you create B2B and B2C content?
Yes, we create B2B and B2C content, and adapt and refine our approach depending on the target audience. We work with many B2C online marketplaces, where short-form, information-dense styles dominate, as well as B2Bs, where case studies and whitepapers prove more effective.
Will you upload the content you produce to our websites or social media pages?
Yes, once approved, we populate our content onto your websites and platforms and optimise them for search engines. We include alt captions, imagery, meta descriptions, and internal linking.
Services
You don’t become a leading agency by wearing one hat. Here are the marketing solutions we’ve used to push businesses forward:
