With inboxes full and attention spans short, successful email marketing isn’t just about selling—it’s about building relationships. The right message, sent at the right time, keeps your brand front of mind and drives real results.
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Email marketing
In today’s rapid-fire world, email marketing is a core way to resonate with new audiences, build connections and create conversions long after they’ve stepped inside your business.
Building a bespoke email marketing strategy with dedicated campaigns that align with your ambitions can ensure you always stay ahead.
By collaborating with Liverpool’s leading email marketing agency, you’ll craft fully optimised email funnels with experts that not only generate sales there and then, but develop lasting loyalty.
Future clients are scrolling. Let’s stop those thumbs in their tracks.
Our team of seasoned in-house specialists have assisted brands and businesses to get the most bang for their budget with engaging email campaigns that bring remarkable results. Our proactive approach involves initial analysis, transparent plans, jargon-free reporting, and the dedicated support needed to realise your commercial goals.
What you’ll get from Email marketing:
66% of customers, on average, purchase as a result of a marketing or sales email. (Data & Marketing Association)
It pays for itself. The average return on investment (ROI) for email marketing is 42:1 in the UK, making it one of the most cost-effective marketing channels. (Data & Marketing Association)
Plug the gaps in your audience’s journey with you by offering automated content to continue the interaction before persuading and converting.
Loyalty for a lifetime. Email marketing is a powerful tool for continued retention, with the potential to increase lifetime value by 53%. (Klaviyo)
72% of consumers prefer personalised promotional content through email (Campaign Monitor)
73% of marketers use email analytics and reporting tools to optimise campaigns thanks to their valuable feedback loop. (Adestra)
81% of small and medium-sized businesses rely on email as their primary driver of brand awareness and new customers. (Campaign Monitor)
Our approach
Assess feasibility
Is email marketing a viable channel for your business? We’ll analyse factors such as your existing email list, open rates, conversion rates, and potential return on investment to determine its effectiveness.
Checks and setup
Your current email database, segmentation, and automation workflows will be reviewed and optimised where possible. This includes ensuring GDPR compliance, setting up an email marketing platform, and aligning branding across all communications.
Strategy development
Based on the insights gathered, we’ll develop an email marketing strategy tailored to your business goals. This may include a mix of promotional emails, automated nurture sequences, newsletters, and personalised campaigns.
Content creation
Engaging, high-converting email content will be crafted, including compelling subject lines, persuasive copy, and visually appealing designs. We’ll also ensure emails are mobile-friendly and optimised for deliverability.
Approval
You’ll have the opportunity to review all email content and designs before they are scheduled. Any necessary adjustments will be made in line with your feedback.
Schedule campaign
The email campaigns will be scheduled at optimal times for engagement, with A/B testing set up where relevant.
Ads pushed live
Once launched, emails will be monitored to assess open rates, click-through rates, and conversions, ensuring that performance insights are gathered from the outset.
Optimise
After analysing initial results, we’ll refine subject lines, content, send times, and segmentation to improve engagement and conversions. Continuous testing and iteration will help maximise effectiveness.
Report
You can receive a detailed monthly report summarising key performance metrics, or access real-time insights via your email marketing platform.
What our clients say
Mayfly Internet Marketing designed & built our website they listened to our needs and acted upon our preferences quickly and efficiently, they are a very professional company and I would recommend them to any of my friends and business associates.
Tony HanrattyManaging Director, Allerton
The team at Mayfly are unbelievable! They have been a massive help to our business. They are so efficient and constantly helping us. Been amazing since the day we started with them! Would highly recommend the team at Mayfly!
Excellent service. Top website design with the personal touch.
Gary HarringtonSitepro Survey
Your specialist Email marketing team
LouiseSocial Media Executive
18+ years of design experience and crafting engaging digital content.
RobCopywriter
4+ years creating engaging, SEO optimised copy for digital media.
KirstyCopywriter & SEO
4+ years technical writing for agencies and freelance projects.
It's not about finding any partner to help you get there - but finding the right one.
Does your business turnover between £400k to £30m each year?
Are you an established business or funded start-up with a minimum annual marketing budget of £15k?
Are you prepared to actively collaborate with us, to make the very most of your investment?
It’s important to us that you get the most out of what you put in. We’ll explore the best ways to use your budget to get the results you envision.
From our initial meeting, we’ll take the time to understand your business needs and offer practical advice that supports you to succeed with everything you need and nothing you don’t.
We understand that every business is unique, and therefore, we don’t follow a one-size-fits-all approach. Instead, we tailor our services to suit your specific needs, regardless of whether your budget is £15k or £200k.
Be picky with your partner
Our clients are. And they've never looked back.
Finding the perfect partner in life is difficult – and it’s no different with your business. Get it right, and you can expect to turn stress into simplicity, worry into winning and regret into results.
Our average client relationship lasts 5+ years – and it’s not just because we know how to keep the spark alive. When you’re up against tighter budgets, shorter timescales, and slimmer margins for error, we know your investment needs to be worthwhile and return far from generic results.
From your corner, to a whole community
We’ll help you tell your business story across digital platforms to generate high-intent leads and worthwhile connections. Together, we’ll build a strategic market roadmap to your success. As a smaller firm, you’ll avoid corporate jargon, sky-high budgets, and waffle-loaded results.
Experts at hand who have your back
Our experienced team have decades of experience across multiple industries and sectors for brands big and small. So you can expect hands-on expertise that turns ambition into tailor-made growth strategies with clarity. With Liverpool’s leading digital partner, you can focus on what truly matters – your business’s next move.
Data-driven results that build reputation
Every penny counts, so our experts only recommend proven, strategic-led approaches that boost your bottom line. Together we’ll align each campaign to your exact needs, offering the pragmatic data-driven solutions you deserve. Why? Because our success lies in building your business’s reputation.
FAQs
What is email marketing?
Email marketing is a form of digital marketing that uses emails to promote products or services, engage with a target audience, nurture leads, or build customer relationships.
Businesses can utilise the power of email marketing to deliver highly personal messages to niche segments of their audiences, providing valuable information, offers, and updates. This form of marketing helps increase customer retention and brand loyalty for the long haul.
What is the difference between email marketing and newsletters?
While email marketing and newsletters are related concepts, they serve vastly different purposes within your digital marketing efforts.
Email marketing’s primary goal is to engage, convert and retain customers through highly targetted and personal communication in the form of emails. Email marketing allows you to nurture new leads, shout about new services or products and build a branded relationship with customers long after they’ve stepped out of your business.
Newsletters are a specific type of email designed for regular communication and content sharing with a subscribed audience. Their main goal is to keep subscribers informed and engaged with the brand through valuable content spanning exclusive offers, blog posts, and articles. They can be a crucial component in your email marketing strategy to strengthen brand loyalty over a sustained period of time.
What sets Mayfly apart as an email marketing agency?
We are an independent digital marketing agency with over a decade of experience in email marketing, design, and web development from a close-knit team of seasoned experts. Any email projects utilise the power of our in-house marketing experts, developers, and creative copywriters. Their collective expertise works to craft engaging email campaigns that drive your business goals, increase open rates and drive new customers, all wrapped in an impactful and eye-catching design.
How long does it take to complete an email marketing project?
The timeframe for email marketing depends entirely on your unique business ambitions. The work we propose will vary from business to business based on your goals, whether you want to increase brand awareness, remind existing customers of a new service or product, or want an ongoing email campaign to stay front of mind. However, we’re happy to provide rough timescales outlined in a bespoke POA within our project planning tool, Asana.
Services
You don’t become a leading agency by wearing one hat. Here are the marketing solutions we’ve used to push businesses forward:
