Every second, millions of shoppers scan search results for products that fit their needs. With hundreds, sometimes thousands, of competing listings, a professional SEO strategy is essential to make sure yours earns the click and, more importantly, a sale.
We are rated Excellent with 4.9 out of 5 from 52 Google reviews!
Reduce Paid Ad Spend With Sustainable Organic Growth
When your product pages rank, sales follow. At Mayfly, we help online stores grow organic revenue by putting the right categories and products in front of buyers to catch them at the exact moment they’re searching. That means more qualified traffic, more repeatable sales, and less pressure to keep pouring budget into paid ads.
We focus on the work that actually moves ecommerce performance: technical SEO that keeps large sites crawlable, category and product optimisation that matches real search intent, and content that supports the full buying journey. The result is steady growth you can track in revenue, not just rankings.
We’re not here to sell you a story. We’re here to grow your organic revenue with work that holds up in the numbers: stronger visibility for categories and key products, more qualified traffic, and sales that don’t disappear the moment you pause ad spend. Everything we do is rooted in what your customers are searching for and what your site needs to compete, with clear reporting that links SEO activity to commercial outcomes.
Specialist Ecommerce SEO, Led by Data and Built for Results
eCommerce brands can be faced with unique challenges, such as large product inventories, faceted navigation, risks of duplicate content, and category pages that need to convert as well as rank. Our approach is led by data, using search demand, competitor gaps, and performance trends to decide what to prioritise and why. We integrate our strategies and leverage AI to speed up research, automate technical updates, spot patterns across large sites, and optimise at scale, with every output reviewed by experienced strategists. With decades of in-house technical and ecommerce SEO expertise behind the work, you get a plan that’s practical, measurable, and focused on the results that matter: organic revenue that steadily builds over time.
Shopify SEO Agency
Shopify SEO needs a platform-first approach. We optimise your collections and product pages to match real search intent, clean up technical issues that can hold Shopify stores back (like duplicate URLs, thin collection content, and crawl waste), and build a content plan that supports discovery across the funnel. The result is stronger rankings for high-intent terms, more qualified traffic, and organic sales growth you can track in Shopify and analytics, not just in keyword reports.
WooCommerce SEO Agency
WooCommerce SEOgives you flexibility through technical features and integrations. We make sure your site stays fast, crawlable, and easy for search engines to understand, while improving category and product pages so they target the right searches and convert. That includes tightening up site architecture, managing duplicate content and filters, improving internal linking, and using structured data to enhance visibility in the results.
Our eCommerce SEO Process
Discovery and Benchmark
We start by getting clear on what matters commercially: your best-selling ranges, margins, seasonality, and targets. Then we benchmark your current performance across rankings, traffic quality, and organic revenue to properly measure progress.
Technical and Platform Audit
We identify factors that can limit growth, including crawl efficiency and indexation, speed, templates, and structured data. For e-commerce sites, we pay particular attention to faceted navigation, duplicate URLs, pagination, and internal linking, as these often have the biggest potential.
Keyword and Intent Mapping
We map search demand to your site structure, aligning category, collection, and product pages with the terms that drive buyers, not just browsers. This typically includes gap analysis against competitors and a clear, prioritised roadmap.
On-Page Optimisation at Scale
Targeted approach to improve the pages that move revenue. collection and category content, product page SEO, internal linking, and metadata. AI solutions (pattern spotting, scaling drafts, large catalogue analysis) are guided and quality-checked by experienced specialists.
Reporting Tied to Revenue
You get clear reporting on what we did, what changed, and what it means for sales. We track rankings and visibility, but we focus on outcomes: organic revenue, conversions, and efficiency versus paid channels.
What our clients say
Mayfly Internet Marketing designed & built our website they listened to our needs and acted upon our preferences quickly and efficiently, they are a very professional company and I would recommend them to any of my friends and business associates.
Tony HanrattyManaging Director, Allerton
Mayfly's team has done a phenomenal job generating exposure and leads for our business. We have used them for website SEO, social media ads, and Google ads, having excellent results in all.
Dylan CohanBroom & Bucket
The team at Mayfly are unbelievable! They have been a massive help to our business. They are so efficient and constantly helping us. Been amazing since the day we started with them! Would highly recommend the team at Mayfly!
We have been very impressed with Mayfly Internet Marketing from the very start and they have designed our website exactly to specification. I have and I will continue to recommend them to others.
Andrew HatfieldHead of IT, Fairfield Independent Hospital
Excellent marketing company, have helped me greatly with my website development and ads, really easy to work & communicate with!
Anna ForsterOwner, Mary Mary Floral Design
We have found John and all the team at Mayfly a great help when redesigning our website and booking system, and relevant data management platforms. Great support during and after would highly recommended.
Steve BoardmanHead of Sales, Mowbreck Park
We have experienced real success including the quality and relevance of the leads that we receive from our paid ad campaigns and the strengthening of keywords rankings, page positions and significant drop-in bounce rates.
Katie ThornleyOperations Manager, OKEL
An extremely knowledgeable group who we have dealt with for many years. Clear and concise reporting shows us exactly what's being done on our behalf and the results being achieved. Well worthy of the 5 stars.
Rik HellewellDirector, Ovenu
We operate across Australia and are based in Western Australia. We have been using Mayfly for around 10 years. They are very easy to work with and very responsive to our service requests. I would highly recommend them.
Janet BannonJanet Bannon
Felt welcomed and assured the Mayfly could help our business from day one. Really easy to work with and results were instant. A pleasure to work with, thank you!
Lisa NeedhamOwner, Root Houseplants
Only good things to say about Mayfly, they understand what you need then deliver. Professional and good ongoing support.
Scott JewersHead of IT, Outlaw Pro
The quality of work they have provided for us has been exceptional. They have been an integral part of our rapid growth, and deserve a good amount of credit for it.
Jeff KrentzmanOwner, The BBQ Cleaner
John and Liam have provided us with an excellent service since engaging with them. They are assisting in helping us to grow our business nationally and their input and marketing has been extremely valuable to in helping us to make this happen.
Shaun TodhunterDirector, The Home Engineers
In my experience Mayfly are a helpful and technically proficient agency, who have successfully increased relevant enquiries to our website.
James ToddDigital Marketing Executive, Yorwaste
John, Liam, and the whole team at Mayfly are nothing but professional, friendly, and extremely knowledgeable.
Aimee TaylorDigital Marketing Manager, PIN IoT
Mayfly always does a great job and has been helping our business grow for many years!
Sarah MannMarketing Specialist, Wall Industires, Inc.
We partnered with Mayfly for an SEO project for Baltic Bespoke and couldn’t be happier with the results. From the outset, the process was smooth and transparent. We really appreciated the clarity of the proposal phase and the quality of the reporting.
Rachael BiggsBaltic Bespoke
Your specialist SEO team
ChrisSEO Lead
10+ years developing and executing innovative SEO strategies.
PaulDeveloper
10+ years developing and modifying websites with SEO in mind.
JeffSEO Specialist
10+ years delivering SEO campaigns across a range of industries.
RobCopywriter
4+ years creating engaging, SEO optimised copy for digital media.
KirstyCopywriter & SEO
4+ years technical writing for agencies and freelance projects.
eCom Brands, We Can Help
We work with e-commerce brands that want reliable, trackable organic growth over the long term. If you sell products online and you’re ready to turn search demand into revenue, we can help.
We’re a strong fit for:
Established stores with a proven product-market fit that want to scale organic sales
Growing brands that are too reliant on paid ads and need a stronger acquisition mix
Large catalogues where crawl efficiency, templates, and internal linking make or break performance
Competitive categories where you need a smarter strategy to outrank bigger players
Teams that value clarity and want SEO tied to commercial outcomes, not vanity metrics
Typically, we help brands that need to:
Increase visibility for high-value categories and collections.
Improve product page performance for non-branded searches.
Fix technical issues holding back indexation, speed, or crawlability.
Build a content plan that supports the full buying journey.
Turn SEO reporting into decisions that improve revenue.
If you’ve got ambition, a solid product, and a site that’s ready to grow, we’ll show you where the biggest SEO opportunities are and what it will take to win them.
eCommerce SEO FAQs
How Long Does It Take to See SEO Results for My eCommerce Website?
This can depend on a number of factors; however, most eCommerce clients will start to see results within the first 90 days, with results compounding over time.
Is E-commerce Different From Other Forms of SEO?
Yes, whilst for the most part, eCommerce SEO shares many of the same rules and processes as other forms of SEO, there are nuances that make the strategy and approach different.
Which CMS Systems Can You Work With?
We have experience with most of the major eCommerce CMS systems on the market, including WooCommerce, WordPress, Shopify, Wix, Magento and BigCommerce.
Why Should I Invest in SEO for My E-commerce Store?
SEO brings in shoppers who are already searching for your products, without paying for every click. Over time, it builds a steady stream of high-intent traffic, increases organic sales, and reduces your reliance on paid ads, improving margins and making growth more sustainable.
How Is My eCommerce SEO Performance Measured?
We measure e-commerce SEO by the metrics that matter commercially: organic visibility and rankings for priority categories and products, qualified organic traffic, and the revenue and conversions that traffic generates.
Will My Products Show Up in AI Search Results and Overviews?
To give your products the best chance, we focus on the fundamentals that feed those systems: strong category and product page content, clear internal linking, robust structured data, and helpful supporting content like FAQs and buying guides. We also monitor how your key queries are changing so we can adapt without chasing gimmicks, keeping the focus on visibility that drives sales.
Services
You don’t become a leading agency by wearing one hat. Here are the marketing solutions we’ve used to push businesses forward:
