Every day, decision makers search for answers, suppliers, and services they can trust. With crowded results and tougher competition, how do you earn authority, win the click, and turn search demand into measurable B2B growth?
We are rated Excellent with 4.9 out of 5 from 66 Google reviews!
Trade & B2B SEO Services
SEO helps trade customers and B2B buyers find you when they are actively searching for a supplier, service partner, or quote. In crowded results, this is how you stand out against bigger names, directories, and aggregators that try to dominate industry searches.
Done properly, it not only increases traffic but also positions your business as the trusted option, puts your key services in front of the right people, and can turn search demand into consistent enquiries.
Aligned with your goals, our Liverpool-based SEO agency builds trade and B2B SEO strategies that lean on your real strengths and focus on measurable lead generation, not vanity metrics.
Discovery and analysis that identifies your best lead opportunities, technical problems, content gaps, and search competitors.
B2B focused keyword and intent research built around how decision makers search in your niche, from early research to supplier shortlisting and high-intent enquiries.
A content plan that earns trust with service, solution, and industry pages designed to match real questions, reduce friction, and move buyers towards a call or quote.
On-page optimisation across key pages, including information architecture, internal linking, CTAs, and conversion-focused improvements that support lead quality, not just generating a bigger volume of clicks.
Structured data and SERP opportunity work, including relevant schema markup and identification of rich result and snippet opportunities where it makes sense for your niche.
Ongoing optimisation and expansion through continuous keyword discovery, performance monitoring, and iterative improvements based on what is driving enquiries.
Clear monthly reporting with trackable progress, insights, and next steps in plain English. All our SEO reports are tied back to leads, conversions, and commercial outcomes.
Our B2B SEO Process
Establish Goals
Our B2B SEO strategy is informed by your business goals and specific marketing milestones. Whether you’re looking for more sales, leads, or brand awareness within your niche, we can help.
Assess Your Position
We use dedicated SEO tools to understand where you are in terms of traffic, rankings, and business opportunities. The team then prioritises the tasks that will help you get where you need to be.
Technical Site Analysis
Reveal any technical factors which could be holding your site back from ranking within your niche and impacting user experiences, such as page loading speeds and missing alt tags.
Competitor Analysis
Establish what’s required to compete on SEO with your B2B competitors, filtering out any brands that only focus on B2C. We’ll adjust your content strategy based on the competition.
Build Your Strategy
A comprehensive B2B SEO strategy containing month-by-month actions, potential challenges, and a summary of all the research that has taken place. This is a clear roadmap, complete with goals and room for adjustment.
Execution and Reporting
Our initial SEO strategies typically roll out over 6-12 months, executed by our in-house team of writers, SEO executives, and developers. You’ll hear from us often for updates and collaborative input.
What our clients say
Mayfly Internet Marketing designed & built our website they listened to our needs and acted upon our preferences quickly and efficiently, they are a very professional company and I would recommend them to any of my friends and business associates.
Tony HanrattyManaging Director, Allerton
Mayfly's team has done a phenomenal job generating exposure and leads for our business. We have used them for website SEO, social media ads, and Google ads, having excellent results in all.
Dylan CohanBroom & Bucket
The team at Mayfly are unbelievable! They have been a massive help to our business. They are so efficient and constantly helping us. Been amazing since the day we started with them! Would highly recommend the team at Mayfly!
We have been very impressed with Mayfly Internet Marketing from the very start and they have designed our website exactly to specification. I have and I will continue to recommend them to others.
Andrew HatfieldHead of IT, Fairfield Independent Hospital
Excellent marketing company, have helped me greatly with my website development and ads, really easy to work & communicate with!
Anna ForsterOwner, Mary Mary Floral Design
We have found John and all the team at Mayfly a great help when redesigning our website and booking system, and relevant data management platforms. Great support during and after would highly recommended.
Steve BoardmanHead of Sales, Mowbreck Park
We have experienced real success including the quality and relevance of the leads that we receive from our paid ad campaigns and the strengthening of keywords rankings, page positions and significant drop-in bounce rates.
Katie ThornleyOperations Manager, OKEL
An extremely knowledgeable group who we have dealt with for many years. Clear and concise reporting shows us exactly what's being done on our behalf and the results being achieved. Well worthy of the 5 stars.
Rik HellewellDirector, Ovenu
We operate across Australia and are based in Western Australia. We have been using Mayfly for around 10 years. They are very easy to work with and very responsive to our service requests. I would highly recommend them.
Janet BannonJanet Bannon
Felt welcomed and assured the Mayfly could help our business from day one. Really easy to work with and results were instant. A pleasure to work with, thank you!
Lisa NeedhamOwner, Root Houseplants
Only good things to say about Mayfly, they understand what you need then deliver. Professional and good ongoing support.
Scott JewersHead of IT, Outlaw Pro
The quality of work they have provided for us has been exceptional. They have been an integral part of our rapid growth, and deserve a good amount of credit for it.
Jeff KrentzmanOwner, The BBQ Cleaner
John and Liam have provided us with an excellent service since engaging with them. They are assisting in helping us to grow our business nationally and their input and marketing has been extremely valuable to in helping us to make this happen.
Shaun TodhunterDirector, The Home Engineers
In my experience Mayfly are a helpful and technically proficient agency, who have successfully increased relevant enquiries to our website.
James ToddDigital Marketing Executive, Yorwaste
John, Liam, and the whole team at Mayfly are nothing but professional, friendly, and extremely knowledgeable.
Aimee TaylorDigital Marketing Manager, PIN IoT
Mayfly always does a great job and has been helping our business grow for many years!
Sarah MannMarketing Specialist, Wall Industires, Inc.
We partnered with Mayfly for an SEO project for Baltic Bespoke and couldn’t be happier with the results. From the outset, the process was smooth and transparent. We really appreciated the clarity of the proposal phase and the quality of the reporting.
Rachael BiggsBaltic Bespoke
Your specialist SEO team
ChrisSEO Lead
10+ years developing and executing innovative SEO strategies.
PaulDeveloper
10+ years developing and modifying websites with SEO in mind.
JeffSEO Specialist
10+ years delivering SEO campaigns across a range of industries.
RobCopywriter
4+ years creating engaging, SEO optimised copy for digital media.
KirstyCopywriter & SEO
4+ years technical writing for agencies and freelance projects.
B2B SEO FAQs
How do you approach B2B SEO at Mayfly
We start by getting clear on what “success” actually means for your business, whether that’s more qualified leads, more sales, or stronger brand visibility in your space. From there, we assess your current performance, run a technical review, and map out the real search competition you’re up against before we build a strategy and roll it out with a mix of content, technical work, and ongoing optimisation.
What does your B2B SEO process look like month to month?
Expect a structured approach: goals first, then baselining, technical analysis, competitor analysis, strategy, execution, and reporting. We monitor performance continuously and adjust based on ranking changes, algorithm updates, and shifts in the competitive landscape, so it doesn’t become a “set and forget” campaign.
How long does it take to see results from B2B SEO?
Generally, you’ll start to see results around the 6-month mark, but that’s the point you first see momentum, not the finish line. B2B SEO tends to compound over time as content builds coverage, authority grows, and the site becomes easier for search engines to understand and trust.
How do you measure B2B SEO performance?
We track performance in a way that’s easy to understand, and we anchor success to the core outcomes: improved keyword visibility, organic traffic growth, and conversions from organic traffic. For most B2B sites, that means measuring actions like enquiries, calls, quote requests, and demo bookings as conversions.
Can SEO be used for B2B lead generation?
Yes. Lead generation and SEO are closely linked when the campaign is built around the terms, topics, and pages that move buyers through the funnel, not just broad traffic. A strong SEO strategy increases visibility, then uses content and landing pages to convert that demand into enquiries.
Can B2B SEO work for niche industries?
It often works best for niche industries because search intent is clearer and competition is usually less saturated. The key is mapping your services to real buyer needs and building content that demonstrates expertise.
What platforms can you work on?
Mayfly is most familiar with WordPress, but we also build custom solutions and work with platforms like Shopify, Wix, Magento, and Squarespace.
Do we have to sign a long contract?
For retainer-based work, the minimum term is 3 months. After that, you can either agree on a new fixed term or continue on a monthly rolling basis. If you’re on a rolling agreement, the notice period is 30 days.
Can you show us exactly what’s been worked on?
Yes. Time spent on your account is tracked via Everhour, linked with Asana, and timesheets can be provided each month if required.
What Do You Need From Us to Get Started?
Access to Google Search Console, analytics, and your WooCommerce site, plus a quick chat about priorities (top categories, margins, seasonality, and any known issues).
Services
You don’t become a leading agency by wearing one hat. Here are the digital marketing solutions we’ve used to push businesses forward:
