Relying on ads and word of mouth to do the heavy lifting for your business? Local SEO builds content that helps you be found by customers, as well as chosen. If the right people aren’t discovering your business in Google Search and Maps, speak to us today.
We are rated Excellent with 4.9 out of 5 from 52 Google reviews!
Increase Leads & Lower Ad Spend With Our Local SEO Services
Local businesses are built on trust and convenience, but search is what puts you in front of customers at the exact moment they are ready to call, visit, or book.
Done well, local SEO is effective at helping you appear in Google Search and Maps when people are comparing options nearby with the goal of making a decision.
Greater organic visibility means (fingers crossed) more enquiries and less pressure on paid ads to keep filling the gap.
Built around your goals, our local SEO service focuses on the work that drives results: optimising your Google Business Profile, building consistent local citations, strengthening location and service pages, and improving on-site technical signals so Google can crawl, understand, and rank you for the right local searches.
Ready to turn local searches into calls, bookings, and visits while getting your ad spend back under control?
We work with local businesses that want steady, trackable growth from search, not quick wins that fade. If you rely on calls, bookings, visits, or enquiries, and want more of them to come in organically, we can help.
We’re a strong fit for:
Established local businesses that want to grow enquiry volume without increasing ad spend
Service businesses competing in busy areas where being “good” is not enough to be visible.
Multi-location brands that need consistent performance across towns or regions
Trades and home services where “near me” searches drive real revenue
Practices and clinics where trust signals, reviews, and local authority matter
Teams that value clarity and want SEO tied to leads, not vanity metrics
Long-term Support for Local Businesses
Typically, we help businesses that need to:
Improve visibility in Google Maps and the local pack for priority services.
Generate more calls, direction requests, and bookings from local search.
Fix Google Business Profile issues, duplicates, or category and service setup problems.
Build or improve service and location pages that actually convert.
Clean up and strengthen citations so your business details are consistent everywhere.
Turn reporting into clear actions that increase enquiries month on month.
If you have a solid service and you are ready to win more local demand, we will show you where the biggest opportunities are and what it will take to capture them.
Our Local SEO Process
Discovery and Benchmark
We start with what matters most for local growth: service areas, priority services, ideal customers, and enquiry channels. Then we benchmark your current performance across your Google Business Profile, map pack, organic traffic quality, calls and form fills, and competitor analysis.
Local Visibility and Google Business Profile Audit
As a local business, your Google Business Profile is your shopfront in search. We audit the fundamentals that affect rankings and conversions: primary and secondary categories, services, locations, opening hours, photos, products, Q&A, reviews, and compliance.
Local Keyword, Service and Location Mapping
We map real local search demand to the pages that should rank. That means assigning clear targets to location pages, service pages, and supporting content so each page has a job to do. We include competitor gap analysis, “near me” intent patterns, and a prioritised SEO roadmap.
On-Site Optimisation for Local Intent
We improve user experience (UX) on the pages that drive enquiries. That includes metadata, headings, internal linking, on-page content, conversion elements, and local trust signals like coverage areas, accreditations, testimonials, case studies, and updated NAP data.
Citations, Local Authority and Review Strategy
Strengthening the signals which help Google trust your business and match it to local searches. That includes cleaning up and building citations, fixing inconsistencies, improving local relevance, and supporting review generation in a way that fits your operations.
Reporting Focused on Enquiries and Revenue
You get reporting that ties the work to outcomes. We track map pack and organic visibility, but keep the focus on leads: calls, direction requests, bookings, forms, and potentially any beneficial backlinks.
What our clients say
Mayfly Internet Marketing designed & built our website they listened to our needs and acted upon our preferences quickly and efficiently, they are a very professional company and I would recommend them to any of my friends and business associates.
Tony HanrattyManaging Director, Allerton
Mayfly's team has done a phenomenal job generating exposure and leads for our business. We have used them for website SEO, social media ads, and Google ads, having excellent results in all.
Dylan CohanBroom & Bucket
The team at Mayfly are unbelievable! They have been a massive help to our business. They are so efficient and constantly helping us. Been amazing since the day we started with them! Would highly recommend the team at Mayfly!
We have been very impressed with Mayfly Internet Marketing from the very start and they have designed our website exactly to specification. I have and I will continue to recommend them to others.
Andrew HatfieldHead of IT, Fairfield Independent Hospital
Excellent marketing company, have helped me greatly with my website development and ads, really easy to work & communicate with!
Anna ForsterOwner, Mary Mary Floral Design
We have found John and all the team at Mayfly a great help when redesigning our website and booking system, and relevant data management platforms. Great support during and after would highly recommended.
Steve BoardmanHead of Sales, Mowbreck Park
We have experienced real success including the quality and relevance of the leads that we receive from our paid ad campaigns and the strengthening of keywords rankings, page positions and significant drop-in bounce rates.
Katie ThornleyOperations Manager, OKEL
An extremely knowledgeable group who we have dealt with for many years. Clear and concise reporting shows us exactly what's being done on our behalf and the results being achieved. Well worthy of the 5 stars.
Rik HellewellDirector, Ovenu
We operate across Australia and are based in Western Australia. We have been using Mayfly for around 10 years. They are very easy to work with and very responsive to our service requests. I would highly recommend them.
Janet BannonJanet Bannon
Felt welcomed and assured the Mayfly could help our business from day one. Really easy to work with and results were instant. A pleasure to work with, thank you!
Lisa NeedhamOwner, Root Houseplants
Only good things to say about Mayfly, they understand what you need then deliver. Professional and good ongoing support.
Scott JewersHead of IT, Outlaw Pro
The quality of work they have provided for us has been exceptional. They have been an integral part of our rapid growth, and deserve a good amount of credit for it.
Jeff KrentzmanOwner, The BBQ Cleaner
John and Liam have provided us with an excellent service since engaging with them. They are assisting in helping us to grow our business nationally and their input and marketing has been extremely valuable to in helping us to make this happen.
Shaun TodhunterDirector, The Home Engineers
In my experience Mayfly are a helpful and technically proficient agency, who have successfully increased relevant enquiries to our website.
James ToddDigital Marketing Executive, Yorwaste
John, Liam, and the whole team at Mayfly are nothing but professional, friendly, and extremely knowledgeable.
Aimee TaylorDigital Marketing Manager, PIN IoT
Mayfly always does a great job and has been helping our business grow for many years!
Sarah MannMarketing Specialist, Wall Industires, Inc.
We partnered with Mayfly for an SEO project for Baltic Bespoke and couldn’t be happier with the results. From the outset, the process was smooth and transparent. We really appreciated the clarity of the proposal phase and the quality of the reporting.
Rachael BiggsBaltic Bespoke
Your specialist SEO team
ChrisSEO Lead
10+ years developing and executing innovative SEO strategies.
PaulDeveloper
10+ years developing and modifying websites with SEO in mind.
JeffSEO Specialist
10+ years delivering SEO campaigns across a range of industries.
RobCopywriter
4+ years creating engaging, SEO optimised copy for digital media.
KirstyCopywriter & SEO
4+ years technical writing for agencies and freelance projects.
Local SEO FAQs
What is local SEO?
Local SEO is the work that helps your business appear in Google Search and Google Maps when people nearby search for your services. It focuses on improving your visibility for location-based terms, so you get more calls, visits, and enquiries from the right areas.
How long does local SEO take to work?
You will often see early movement within the first 4 to 8 weeks, once the fundamentals are in place, especially on your Google Business Profile. Strong, consistent growth usually takes 3 to 6 months, depending on competition, your location, and how much needs improving.
Do i need a Google business profile to rank locally?
In most cases, yes. If you want to show in Google Maps and the map pack, a well-optimised Google Business Profile is essential. Even for standard organic results, it is a strong trust and relevance signal.
Will I rank in areas outside my immediate location?
Sometimes. If you serve multiple areas, we can target that demand with the right service area setup, location targeting, and supporting pages where appropriate. Results depend on competition and how far you are trying to stretch beyond your base.
Do you guarantee number one rankings?
No, and anyone who does is guessing. What we can do is focus on the work that reliably improves local visibility and lead volume, then report clearly on what is changing and why.
Do I need location pages for every town I serve?
Not always. If you genuinely have a presence, staff, or meaningful service coverage in those areas, location pages can work well. But “thin” copy-and-paste pages can backfire. We focus on quality over quantity and build only pages with a clear purpose and real value.
What if I have multiple locations?
We can manage multi-location local SEO with a consistent structure, location-by-location tracking, and dedicated optimisation for each profile and page set. The goal is to grow visibility without creating duplicate content or messy reporting.
Can you help with reviews?
Yes. We can set up a simple review generation approach that fits your business, improves your conversion rate, and supports local rankings. We can also help you handle common review issues, like missing reviews, duplicate listings, or negative feedback.
What is a citation, and do I still need them?
Citations are mentions of your business details (name, address, phone number) across directories and platforms. They still matter because consistency helps Google trust your business information, and the right listings can also send referral traffic.
What do you need from me to get started?
Access to Google Business Profile, Google Search Console (if you have it), and your website. If you run paid ads or use a booking system, we will also ask a few questions to properly track leads and measure impact.
Services
You don’t become a leading agency by wearing one hat. Here are the digital marketing solutions we’ve used to push businesses forward:
