Get a complete view of your website’s organic performance, from visibility and rankings to technical health and content gaps. We’ll show you what’s holding you back, why key pages are not performing as they should, and what needs to happen next.
We are rated Excellent with 4.9 out of 5 from 52 Google reviews!
Remove the Guesswork With a Tailored SEO Audit
If your rankings have stalled, traffic is slipping, or leads are not coming through organic search, you need clarity, fast. Our SEO audits give you a full breakdown of what’s working, what’s broken, and what’s being missed, across technical SEO, content, and authority.
It also works as a quality check on existing SEO work, so you can see whether your current approach is moving the needle and where it needs to change. If you’re uncertain of anything in our strategy, don’t hesitate to ask for more details. Every audit we complete is done within the context of your industry and target audience.
The final part of our SEO audits typically contains a variety of actionable “next steps” to improve your website from a search point of view. If you choose an SEO retainer, we can implement the audit findings for you. That can include key page improvements, tightening on-page structure, creating or refining content, and addressing technical fixes to help your site crawl, index, and perform properly.
Most clients use the audit as the starting point for ongoing SEO, but we’re just as happy to deliver the work as a one-off project if you need fast, expert support to get things moving again.
Why Businesses Choose Our SEO Audits
If your SEO is not translating into more leads or sales, something is getting in the way. Don’t waste time guessing where the issues are. Our SEO audits pinpoint the problems limiting visibility and performance, so you can focus on changes that make a measurable difference.
We also look beyond issues to find opportunities, from quick wins to bigger strategic gains, that increase traffic, improve rankings, and turn visits into enquiries. Businesses come to Mayfly for an SEO audit to:
Reverse drops in organic traffic and lead volume.
Get stalled or declining rankings moving again.
Fix technical issues that prevent crawling and indexing.
Improve user experience issues that hurt trust and conversions.
What To Expect From An SEO Audit
Every website has its own quirks, so we tailor each audit to focus on the elements that will have the biggest impact moving forward. Nevertheless, our audits always follow a clear structure and break down four core areas: on-page SEO, technical SEO, content, and off-page SEO.
Keyword Audit
We review how your site currently targets keywords, where you’re already gaining traction, and where opportunities are being missed. You’ll get a clear list of priority terms, mapped to the right pages, with recommendations to improve relevance and rankings.
Content Audit
We assess your content to see what’s performing, what’s holding pages back, and where gaps are costing you visibility. You’ll get clear recommendations on what to improve, merge, expand, or create next, based on search intent and real opportunity.
Technical SEO Audit
We dig into the technical foundations that affect crawling, indexing, and performance. You’ll get a clear breakdown of what’s slowing your site down or blocking visibility, plus a prioritised set of fixes your developer can act on.
Off-page SEO Analysis
We review the strength and quality of your backlink profile, including authority sources themselves. You’ll get practical recommendations to protect what’s working, fix obvious risks, and build links that support long-term rankings.
On-page SEO Audit
We review how well your key pages are optimised for search intent, relevance, and conversions. You’ll get recommendations for titles, headings, internal linking, and on-page signals, so priority URLs have the best chance of driving the right traffic.
Competitor Analysis
We benchmark your organic performance against competitors who are winning clicks in your market. You’ll see what they rank for, how their content and site structure support visibility, and the quickest opportunities to close the gap.
What our clients say
Mayfly Internet Marketing designed & built our website they listened to our needs and acted upon our preferences quickly and efficiently, they are a very professional company and I would recommend them to any of my friends and business associates.
Tony HanrattyManaging Director, Allerton
Mayfly's team has done a phenomenal job generating exposure and leads for our business. We have used them for website SEO, social media ads, and Google ads, having excellent results in all.
Dylan CohanBroom & Bucket
The team at Mayfly are unbelievable! They have been a massive help to our business. They are so efficient and constantly helping us. Been amazing since the day we started with them! Would highly recommend the team at Mayfly!
We have been very impressed with Mayfly Internet Marketing from the very start and they have designed our website exactly to specification. I have and I will continue to recommend them to others.
Andrew HatfieldHead of IT, Fairfield Independent Hospital
Excellent marketing company, have helped me greatly with my website development and ads, really easy to work & communicate with!
Anna ForsterOwner, Mary Mary Floral Design
We have found John and all the team at Mayfly a great help when redesigning our website and booking system, and relevant data management platforms. Great support during and after would highly recommended.
Steve BoardmanHead of Sales, Mowbreck Park
We have experienced real success including the quality and relevance of the leads that we receive from our paid ad campaigns and the strengthening of keywords rankings, page positions and significant drop-in bounce rates.
Katie ThornleyOperations Manager, OKEL
An extremely knowledgeable group who we have dealt with for many years. Clear and concise reporting shows us exactly what's being done on our behalf and the results being achieved. Well worthy of the 5 stars.
Rik HellewellDirector, Ovenu
We operate across Australia and are based in Western Australia. We have been using Mayfly for around 10 years. They are very easy to work with and very responsive to our service requests. I would highly recommend them.
Janet BannonJanet Bannon
Felt welcomed and assured the Mayfly could help our business from day one. Really easy to work with and results were instant. A pleasure to work with, thank you!
Lisa NeedhamOwner, Root Houseplants
Only good things to say about Mayfly, they understand what you need then deliver. Professional and good ongoing support.
Scott JewersHead of IT, Outlaw Pro
The quality of work they have provided for us has been exceptional. They have been an integral part of our rapid growth, and deserve a good amount of credit for it.
Jeff KrentzmanOwner, The BBQ Cleaner
John and Liam have provided us with an excellent service since engaging with them. They are assisting in helping us to grow our business nationally and their input and marketing has been extremely valuable to in helping us to make this happen.
Shaun TodhunterDirector, The Home Engineers
In my experience Mayfly are a helpful and technically proficient agency, who have successfully increased relevant enquiries to our website.
James ToddDigital Marketing Executive, Yorwaste
John, Liam, and the whole team at Mayfly are nothing but professional, friendly, and extremely knowledgeable.
Aimee TaylorDigital Marketing Manager, PIN IoT
Mayfly always does a great job and has been helping our business grow for many years!
Sarah MannMarketing Specialist, Wall Industires, Inc.
We partnered with Mayfly for an SEO project for Baltic Bespoke and couldn’t be happier with the results. From the outset, the process was smooth and transparent. We really appreciated the clarity of the proposal phase and the quality of the reporting.
Rachael BiggsBaltic Bespoke
Your specialist SEO team
ChrisSEO Lead
10+ years developing and executing innovative SEO strategies.
PaulDeveloper
10+ years developing and modifying websites with SEO in mind.
JeffSEO Specialist
10+ years delivering SEO campaigns across a range of industries.
RobCopywriter
4+ years creating engaging, SEO optimised copy for digital media.
KirstyCopywriter & SEO
4+ years technical writing for agencies and freelance projects.
SEO Audit FAQs
What Is an SEO Audit?
Our website SEO audit services take a detailed look at your site to show what’s working, what isn’t, and where things have been missed along the way. We uncover the issues stopping you from ranking and converting, whether that’s weak keyword targeting, content gaps, on-page setup, page layout and user experience, or technical problems like slow load times and crawlability issues.
How Long Does an SEO Audit Take?
Timing depends on the size and complexity of your site and on whether we have access to the data we need right away. We can, however, provide an estimate of this before we start.
Do You Offer Free SEO Audits?
A proper audit takes time and specialist input across technical SEO, content, on-page, and off-page. If we put our name to it, it needs to be thorough, evidence-led, and paired with a prioritised action plan you can actually use, not a surface-level scan or an automated report.
If you want a quick steer before committing, we’re happy to have an initial call to understand your goals and share whether an audit is the right next step.
Can I Implement the Fixes Myself?
Yes, you can. Plenty of teams use the audit as a blueprint and handle the fixes in-house. That said, SEO has become more complex in recent years, so it often pays to have specialists implement the recommendations properly and in the right order.
Do You Need Access To Google Search Console And Analytics?
Ideally, yes. Access to Search Console and GA4 helps us validate issues, spot trends, and prioritise based on real data. If you do not have them set up yet, we can still audit the site, but we’ll recommend getting tracking in place so the plan is evidence-led.
Will The Audit Include A Prioritised Roadmap?
Yes. We do not just list findings. We prioritise recommendations by impact and effort, so you know what to tackle first, what can wait, and what will deliver the quickest gains.
Will You Benchmark Us Against Competitors?
Yes. We compare you to the sites currently winning clicks for your target terms and highlight gaps in content, structure, and authority. The goal is to turn competitor insight into practical actions, not a long list of screenshots.
What Types Of Websites Do You Audit?
We audit everything from small service sites to larger e-commerce and multi-location businesses. The scope and depth changes depending on the site, but the output is always the same: a clear diagnosis and a plan you can act on.
Services
You don’t become a leading agency by wearing one hat. Here are the digital marketing solutions we’ve used to push businesses forward:
