Shopify is a digital platform built for selling, but it still needs to be found like anything else on the internet. If the right customers are not finding your products and collections organically through search, you could be relying on paid traffic to do all the heavy lifting. Sound familiar? Then speak to us today!
We are rated Excellent with 4.9 out of 5 from 52 Google reviews!
Less Spending, More Sales With Our Shopify SEO Services
It’s hard to predict when an individual person is ready to purchase. Even if they’ve started comparing, it could be a few weeks before they choose who they’re buying from and part with their money. Done well, Shopify SEO will help make sure your shop shows up when your audience is ready to buy.
That means more sales from organic traffic, and less pressure on paid ads to carry every campaign and every target.
We build our Shopify SEO service around your goals, whilst focusing on the fundamentals that generate business growth. This includes product and collection optimisation, technical improvements that help Google crawl and index your site properly, and content that matches real search intent.
Ready to turn those searches into sales and bring your ad spend back under control?
ROI & Data Driven eCommerce SEO Designed For Shopify
Good Shopify SEO is measured in outcomes, not opinions. That is why we focus on the numbers that matter most to an ecommerce business: revenue, conversion rate, and cost per acquisition, alongside the rankings and traffic that drive them.
With Shopify, small technical issues can quietly hold back performance, from how collections are structured to how faceted URLs are handled. We use data to spot what is limiting growth, then prioritise the fixes and optimisations that will deliver the best return. This way, you get the biggest impact whatever your marketing budget.
Every recommendation is tied back to commercial intent, so you aren’t chasing vanity keywords that don’t align with your customer base. Instead, we help your brand build visibility where shoppers are ready to buy.
Our Shopify SEO Process
Discovery and Benchmark
We start with the key factors that affect revenue: best-selling products, margins, seasonality, and your paid vs. organic split. Then we benchmark your current performance across visibility, traffic quality, and organic revenue for a clean baseline to measure growth.
Shopify Technical and Platform Audit
Shopify can be fast and scalable, but this can be compromised by themes, apps, and collection structure. We audit crawlability and indexation, Core Web Vitals, templates, structured data, and internal linking for a full view of your site health.
Keyword and Intent Mapping for Collections and Products
We map real search demand to the pages that Shopify is built on: collections, products, and supporting content. This allows us to align each page with buyer queries. We also complete a competitor gap analysis.
On-Page Optimisation Across Your Catalogue
We improve the pages that drive sales first. That means collection copy and layout, product page SEO, internal linking, metadata, and content that supports the buying journey.
Reporting Focused on ROI
You can connect work to outcomes. We track rankings and visibility, but we keep the focus on what matters commercially: organic revenue, conversions, and how SEO is boosting your visibility in high-relevance online spaces.
What our clients say
Mayfly Internet Marketing designed & built our website they listened to our needs and acted upon our preferences quickly and efficiently, they are a very professional company and I would recommend them to any of my friends and business associates.
Tony HanrattyManaging Director, Allerton
Mayfly's team has done a phenomenal job generating exposure and leads for our business. We have used them for website SEO, social media ads, and Google ads, having excellent results in all.
Dylan CohanBroom & Bucket
The team at Mayfly are unbelievable! They have been a massive help to our business. They are so efficient and constantly helping us. Been amazing since the day we started with them! Would highly recommend the team at Mayfly!
We have been very impressed with Mayfly Internet Marketing from the very start and they have designed our website exactly to specification. I have and I will continue to recommend them to others.
Andrew HatfieldHead of IT, Fairfield Independent Hospital
Excellent marketing company, have helped me greatly with my website development and ads, really easy to work & communicate with!
Anna ForsterOwner, Mary Mary Floral Design
We have found John and all the team at Mayfly a great help when redesigning our website and booking system, and relevant data management platforms. Great support during and after would highly recommended.
Steve BoardmanHead of Sales, Mowbreck Park
We have experienced real success including the quality and relevance of the leads that we receive from our paid ad campaigns and the strengthening of keywords rankings, page positions and significant drop-in bounce rates.
Katie ThornleyOperations Manager, OKEL
An extremely knowledgeable group who we have dealt with for many years. Clear and concise reporting shows us exactly what's being done on our behalf and the results being achieved. Well worthy of the 5 stars.
Rik HellewellDirector, Ovenu
We operate across Australia and are based in Western Australia. We have been using Mayfly for around 10 years. They are very easy to work with and very responsive to our service requests. I would highly recommend them.
Janet BannonJanet Bannon
Felt welcomed and assured the Mayfly could help our business from day one. Really easy to work with and results were instant. A pleasure to work with, thank you!
Lisa NeedhamOwner, Root Houseplants
Only good things to say about Mayfly, they understand what you need then deliver. Professional and good ongoing support.
Scott JewersHead of IT, Outlaw Pro
The quality of work they have provided for us has been exceptional. They have been an integral part of our rapid growth, and deserve a good amount of credit for it.
Jeff KrentzmanOwner, The BBQ Cleaner
John and Liam have provided us with an excellent service since engaging with them. They are assisting in helping us to grow our business nationally and their input and marketing has been extremely valuable to in helping us to make this happen.
Shaun TodhunterDirector, The Home Engineers
In my experience Mayfly are a helpful and technically proficient agency, who have successfully increased relevant enquiries to our website.
James ToddDigital Marketing Executive, Yorwaste
John, Liam, and the whole team at Mayfly are nothing but professional, friendly, and extremely knowledgeable.
Aimee TaylorDigital Marketing Manager, PIN IoT
Mayfly always does a great job and has been helping our business grow for many years!
Sarah MannMarketing Specialist, Wall Industires, Inc.
We partnered with Mayfly for an SEO project for Baltic Bespoke and couldn’t be happier with the results. From the outset, the process was smooth and transparent. We really appreciated the clarity of the proposal phase and the quality of the reporting.
Rachael BiggsBaltic Bespoke
Your specialist SEO team
ChrisSEO Lead
10+ years developing and executing innovative SEO strategies.
PaulDeveloper
10+ years developing and modifying websites with SEO in mind.
JeffSEO Specialist
10+ years delivering SEO campaigns across a range of industries.
RobCopywriter
4+ years creating engaging, SEO optimised copy for digital media.
KirstyCopywriter & SEO
4+ years technical writing for agencies and freelance projects.
Shopify Brands, We Can Help
We work with e-commerce brands that want reliable, trackable organic growth, not short-term spikes. If you sell products online and you’re ready to turn search demand into revenue, we can help.
We’re a strong fit for:
Established online shops with a proven product-market fit that want to scale organic sales
Growing brands that are too reliant on paid ads and need a stronger acquisition mix
Large catalogues where crawl efficiency, templates, and internal linking make or break performance
Competitive categories where you need a smarter strategy to outrank bigger players
Teams that value clarity and want SEO tied to commercial outcomes, not vanity metrics
Typically, we help brands that need to:
Increase visibility for high-value categories and collections.
Improve product page performance for non-branded searches.
Fix technical issues holding back indexation, speed, or crawlability.
Build a content plan that supports the full buying journey.
Turn SEO reporting into decisions that improve revenue.
If you’ve got ambition, a solid product, and a site that’s ready to grow, we’ll show you where the biggest SEO opportunities are and what it will take to win them.
Shopify SEO FAQs
What does your Shopify SEO service include?
Our services start with an analysis of your current performance across organic and paid search. This is furthered by an in-depth SEO audit which establishes the health of your website’s technical elements (crawlability, indexation, Core Web Vitals, templates, structured data). We then start with collection and product optimisation (content, metadata, internal linking), keyword and intent mapping, and an ongoing roadmap based on priorities. You will always know what we are doing and why it matters commercially.
How is Shopify SEO different from general e-commerce SEO?
The fundamentals are similar, but Shopify has platform-specific quirks which can create problems. These are theme code, app bloat, collection structure, filter URLs, and duplicate content. We tailor the approach around how Shopify builds URLs, templates, and collections so the work is practical and easily implementable.
How long does it take to see results from Shopify SEO?
It depends on your starting point, competition, and how quickly changes can be implemented. Most shops see early movement from technical fixes and on-page improvements within weeks, while bigger gains from category growth and non-branded visibility tend to build and compound over a few months. Results aren’t necessarily linear either. You might experience small downturns in certain metrics due to testing and algorithm changes, but still remain on an upwards tragectory.
Can Shopify SEO really help reduce Ad spend?
Yes, when you improve organic visibility for high-intent searches, you stop relying on ads to catch every sale. SEO won’t replace paid media overnight, but it can reduce the pressure on ads over time by bringing in consistent, trackable demand through search. Once your organic rankings become high enough for certain keywords, you can pause any associated ad campaigns as these will simply detract from your top-of-funnel SEO work.
Do you work with Shopify plus stores?
Yes. Shopify Plus often comes with larger catalogues, more templates, and more complexity across collections, filters, and international setups. That is where technical structure, internal linking, and prioritisation make a big difference.
Will you optimise product pages, collection pages, or both?
Both, but we prioritise based on opportunity. Collections often drive discovery and non-branded traffic, while product pages capture bottom-of-funnel intent. We map keywords to the right page types, then optimise the pages most likely to drive revenue first.
Services
You don’t become a leading agency by wearing one hat. Here are the digital marketing solutions we’ve used to push businesses forward:
