Websites optimised for visibility, growth, and performance.
We create and optimise the infrastructure of your website to make it easier for search engine crawlers to find, index, and understand your content. Technical SEO requires ongoing improvements that adapt to changing conditions in the world of search.
We are rated Excellent with 4.9 out of 5 from 66 Google reviews!
Technical SEO Services
Our technical SEO ensures strong performance for your site for both SEO and user experience. You can have the best value for money offering, sold through the most visually stunning and informative website, but it won’t mean anything if your site doesn’t load quickly.
Ensuring a positive website user experience often means guaranteeing that all pages load within 1-2 seconds and all site features function as intended.
Webpage accessibility affects search engines as much as it affects users. This is because Google bots also follow links on pages. The difference is that when these crawlers understand and index your content, they decide where your brand ranks in search results pages.
At Mayfly, we’ll almost always include some amount of technical SEO work as part of an SEO retainer, as this helps maintain the overall health of your site.
The main goal with technical SEO is to ensure your website is indexed in Google so it’s discoverable, and encourage regular crawling so changes are registered within a reasonable timeframe.
Our technical SEO services include:
Site architecture optimised for SEO.
Create and submit an updated sitemap.
Audit URLs for cannibalisation.
Improve page speed.
Optimise site for mobile users.
Navigational features.
Content pagination for large sites.
Diagnosing and fixing technical issues in a timely fashion requires expertise. At Mayfly, we have multiple team members with the relevant knowledge on hand to provide support when you need it.
If you’re running an online business, the last thing you want is for your site to start experiencing technical issues in the run-up to your busiest time of year, or when you’ve just launched a new product or started a sale. You don’t have to worry about a Google algorithm update again with us by your side.
Our Technical SEO Process
Establish Your Needs
Everything we do at Mayfly is unique to each client and business. Your goals and current situation may therefore inform where we focus technical SEO service efforts first.
Technical Analysis
Oftentimes, technical problems are difficult to identify as they’re hidden behind themes, templates, and plugins on the site’s backend. We conduct a thorough technical SEO audit for crawlability and performance.
Technical SEO Optimisation
We take a bespoke approach to improving your site from a technical standpoint to support your overall SEO strategy. This starts with the most pressing issues and the areas that will generate the most change.
Structural Enhancements
Implementing structured data markups to boost visibility for key pages. This is done hierarchically to ensure your SEO strategy is aligned with your search goals.
Continued Monitoring and Maintenance
Like any good SEO strategy, we monitor and adjust your technical approach to ensure your website performs despite algorithmic changes, new competition, and aligns with any new goals.
What our clients say
Mayfly Internet Marketing designed & built our website they listened to our needs and acted upon our preferences quickly and efficiently, they are a very professional company and I would recommend them to any of my friends and business associates.
Tony HanrattyManaging Director, Allerton
Mayfly's team has done a phenomenal job generating exposure and leads for our business. We have used them for website SEO, social media ads, and Google ads, having excellent results in all.
Dylan CohanBroom & Bucket
The team at Mayfly are unbelievable! They have been a massive help to our business. They are so efficient and constantly helping us. Been amazing since the day we started with them! Would highly recommend the team at Mayfly!
We have been very impressed with Mayfly Internet Marketing from the very start and they have designed our website exactly to specification. I have and I will continue to recommend them to others.
Andrew HatfieldHead of IT, Fairfield Independent Hospital
Excellent marketing company, have helped me greatly with my website development and ads, really easy to work & communicate with!
Anna ForsterOwner, Mary Mary Floral Design
We have found John and all the team at Mayfly a great help when redesigning our website and booking system, and relevant data management platforms. Great support during and after would highly recommended.
Steve BoardmanHead of Sales, Mowbreck Park
We have experienced real success including the quality and relevance of the leads that we receive from our paid ad campaigns and the strengthening of keywords rankings, page positions and significant drop-in bounce rates.
Katie ThornleyOperations Manager, OKEL
An extremely knowledgeable group who we have dealt with for many years. Clear and concise reporting shows us exactly what's being done on our behalf and the results being achieved. Well worthy of the 5 stars.
Rik HellewellDirector, Ovenu
We operate across Australia and are based in Western Australia. We have been using Mayfly for around 10 years. They are very easy to work with and very responsive to our service requests. I would highly recommend them.
Janet BannonJanet Bannon
Felt welcomed and assured the Mayfly could help our business from day one. Really easy to work with and results were instant. A pleasure to work with, thank you!
Lisa NeedhamOwner, Root Houseplants
Only good things to say about Mayfly, they understand what you need then deliver. Professional and good ongoing support.
Scott JewersHead of IT, Outlaw Pro
The quality of work they have provided for us has been exceptional. They have been an integral part of our rapid growth, and deserve a good amount of credit for it.
Jeff KrentzmanOwner, The BBQ Cleaner
John and Liam have provided us with an excellent service since engaging with them. They are assisting in helping us to grow our business nationally and their input and marketing has been extremely valuable to in helping us to make this happen.
Shaun TodhunterDirector, The Home Engineers
In my experience Mayfly are a helpful and technically proficient agency, who have successfully increased relevant enquiries to our website.
James ToddDigital Marketing Executive, Yorwaste
John, Liam, and the whole team at Mayfly are nothing but professional, friendly, and extremely knowledgeable.
Aimee TaylorDigital Marketing Manager, PIN IoT
Mayfly always does a great job and has been helping our business grow for many years!
Sarah MannMarketing Specialist, Wall Industires, Inc.
We partnered with Mayfly for an SEO project for Baltic Bespoke and couldn’t be happier with the results. From the outset, the process was smooth and transparent. We really appreciated the clarity of the proposal phase and the quality of the reporting.
Rachael BiggsBaltic Bespoke
Your specialist SEO team
ChrisSEO Lead
10+ years developing and executing innovative SEO strategies.
PaulDeveloper
10+ years developing and modifying websites with SEO in mind.
JeffSEO Specialist
10+ years delivering SEO campaigns across a range of industries.
RobCopywriter
4+ years creating engaging, SEO optimised copy for digital media.
KirstyCopywriter & SEO
4+ years technical writing for agencies and freelance projects.
B2B SEO FAQs
Do you need access to my website?
Yes, there isn’t a way around this. Technical SEO involves making changes to the fabric of your website on the backend, and the initial audit will often involve some measure of access. However, if you have an in-house developer or head of marketing who’s familiar with how your website functions, you can choose to pass our recommendations to them if you would prefer.
How much does technical SEO cost?
The cost of technical SEO services will depend on the scope of the work that needs to be done, which is often relative to the size and complexity of the site in question. That being said, you will typically need to spend between £500-£1,000 for an initial audit combined with basic recommendations and work. Any cost for ongoing technical maintenance is often rolled into a general SEO retainer.
Is technical SEO more expensive than regular SEO?
The cost of SEO services, technical or otherwise, will depend on the scope of work, business goals, and the current state of the website in question. In each case, your cost can also be influenced by the tools used by the SEO to gather and monitor data. You could argue that technical SEO has a higher initial cost, as problems need to be fixed, but it’s just a case of performing maintenance thereafter.
What’s the difference between technical SEO and on-page SEO?
As the name suggests, on-page SEO deals with content that users can see and interact with on the front end of a website. On the other hand, technical SEO is concerned with the website backend infrastructure, which is more important for how search engines interact with your site.
Does technical SEO matter for AI search?
In short, yes. Technical SEO factors, such as structured data and URLs, can contribute to visibility within AI-generated search results. This is because technical SEO basics help make it easier for bots to crawl and understand your content, so they know when to recommend it to users.
What are the signs that my site is experiencing technical issues?
Common indicators of technical problems on a website include:
Site pages loading slowly and/or incompletely
Bad formatting for mobile users
Key elements not loading or functioning
Broken links
Experts typically scan for technical issues using tools such as Google Search Console, Screaming Frog, and Semrush. We use all of these tools on a regular basis here at Mayfly.
Services
You don’t become a leading agency by wearing one hat. Here are the digital marketing solutions we’ve used to push businesses forward:
