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Social media marketing
Just like a Tinder profile, your socials need to accurately represent who you are and what you do while keeping up with changing algorithms for your customers to swipe right. As a leading social media marketing agency in Liverpool, we bring this mindset to every trend and algorithm shift, tailoring it for clients both big and small.
And like you, we don’t accept the average. We set sporadic aside for strategic structure and authentic personality to build a vibrant social media community that resonates with your brand.
If you’re ready to shift the focus from quantity to quality and develop a clear social media strategy, swipe right on us.
Social media management takes expertise, know-how and time. Our in-house specialists keep on top of trends and algorithms to get our clients impactful results while you get back to business. We won’t just manage your accounts; we’ll support and nurture your budding following into a lasting community.
We strategically plan and imagine content that gets noticed by your audiences. With your business goals, updated algorithms, and trends in mind, we carefully craft content that aligns seamlessly. Our content team works to capture exactly what you need, guided by dedicated social strategies, briefs and mood boards. From Instagram stories, reels and posts, to Facebook ads, LinkedIn articles and TikToks – we’ve got you covered!
Advertising on social channels can be difficult. Our experts offer clarity where there may be confusion, offering tailored social advertising campaigns to get your brand in front of the right people with every scroll. We’ll help you master social advertising in sync with any strategic and commercial goals – whether that’s through Instagram Ads, Facebook Ads or YouTube Ads.
Our approach
Assess feasibility
Is pursuing social media marketing feasible for your business? Taking a step back to analyse your whole web presence may identify channels that could deliver a better return on investment for your business.
Checks and setup
Your social feeds are evaluated and optimised where possible, including rolling out uniform branding and messaging across each channel. We’ll access business managers and ad accounts to assess current performance.
Strategy development
Given all the information at our disposal, we’ll develop a social strategy that best suits your business goals and budget. This will likely be a blend of paid advertising and organic posting.
Content creation
Either using existing or new assets, we’ll create eye-catching business-as-usual social content in addition to video and carouse ad creatives that drive conversions from paid campaigns.
Approval
You’ll review each organic and paid creative so that you can feel confident that your new social content will properly represent your business. We’ll then fine-tune the creatives in line with your notes.
Schedule campaign
Your social campaign will be created, alongside a schedule of organic content alongside any landing page amends that are required to give your ads the best opportunity to convert. Tracking is also set up to measure performance.
Ads pushed live
Social ads enter a learning phase of 7 days, giving the algorithm time to assess the ad content and test serving it to the targeted audience.
Optimise
After the 7 days have passed, your ads campaign will have collected enough data to form the basis of optimisation work to improve metrics and push the account towards your objectives.
Report
You can choose to receive a simplified monthly report summarising progress, or use your own access to the ad accounts to pull out the data as and when you need it.
What our clients say
Mayfly Internet Marketing designed & built our website they listened to our needs and acted upon our preferences quickly and efficiently, they are a very professional company and I would recommend them to any of my friends and business associates.
Tony HanrattyManaging Director, Allerton
Mayfly's team has done a phenomenal job generating exposure and leads for our business. We have used them for website SEO, social media ads, and Google ads, having excellent results in all.
Dylan CohanBroom & Bucket
We have worked with Mayfly for over a year now in helping to generate awareness of our venue. They have always been easy to communicate with and have been flexible with our campaigns.
Andy WeirThe Century Pavillion
They've really helped me with the marketing of my small yoga business and taken the stress out of social media posting which is something I don't enjoy.
Cath SlomkaOwner, Chaya Yoga
The team at Mayfly are unbelievable! They have been a massive help to our business. They are so efficient and constantly helping us. Been amazing since the day we started with them! Would highly recommend the team at Mayfly!
The Mayfly team are a real support to our business. Nothing but good things to say - friendly, professional, knowledgable and great to work with.
Sarah GillamManager, Magpie & Stump
You have made the designing and logistics process a pleasure to take part in. Every question you have answered straight away and put into practice all of our requirements.
Phil CollinsReclaimed World
Felt welcomed and assured the Mayfly could help our business from day one. Really easy to work with and results were instant. A pleasure to work with, thank you!
Lisa NeedhamOwner, Root Houseplants
Your specialist social media team
AkosuaPerformance Media Manager
9+ years delivering paid search and social campaigns driving engagement, traffic, and ROI for clients.
LouiseSocial Media Executive
18+ years of design experience and crafting engaging digital content.
RobCopywriter
4+ years creating engaging, SEO optimised copy for digital media.
It's not about finding any partner to help you get there - but finding the right one.
Does your business turnover between £400k to £30m each year?
Are you an established business or funded start-up with a minimum annual marketing budget of £15k?
Are you prepared to actively collaborate with us, to make the very most of your investment?
It’s important to us that you get the most out of what you put in. We’ll explore the best ways to use your budget to get the results you envision.
From our initial meeting, we’ll take the time to understand your business needs and offer practical advice that supports you to succeed with everything you need and nothing you don’t.
We understand that every business is unique, and therefore, we don’t follow a one-size-fits-all approach. Instead, we tailor our services to suit your specific needs, regardless of whether your budget is £15k or £200k.
Be picky with your partner
Our clients are. And they've never looked back.
Finding the perfect partner in life is difficult – and it’s no different with your business. Get it right, and you can expect to turn stress into simplicity, worry into winning and regret into results.
Our average client relationship lasts 5+ years – and it’s not just because we know how to keep the spark alive. When you’re up against tighter budgets, shorter timescales, and slimmer margins for error, we know your investment needs to be worthwhile and return far from generic results.
From your corner, to a whole community
We’ll help you tell your business story across digital platforms to generate high-intent leads and worthwhile connections. Together, we’ll build a strategic market roadmap to your success. As a smaller firm, you’ll avoid corporate jargon, sky-high budgets, and waffle-loaded results.
Experts at hand who have your back
Our experienced team have decades of experience across multiple industries and sectors for brands big and small. So you can expect hands-on expertise that turns ambition into tailor-made growth strategies with clarity. With Liverpool’s leading digital partner, you can focus on what truly matters – your business’s next move.
Data-driven results that build reputation
Every penny counts, so our experts only recommend proven, strategic-led approaches that boost your bottom line. Together we’ll align each campaign to your exact needs, offering the pragmatic data-driven solutions you deserve. Why? Because our success lies in building your business’s reputation.
FAQs
What is social media management?
Social media management is the process of managing and shaping your online presence across platforms like Facebook, Instagram, and Twitter by creating, publishing, interacting and analysing your content.
How much does social media marketing cost?
Social media marketing services with a dedicated digital agency can range from a few hundred pounds to £10,000+ per month, depending on the number of platforms to manage, a brand strategy, business KPIs and the complexity of campaigns.
What should I look for in a social media agency?
An ideal partner is a digital agency that aligns your social campaigns to target and amplify your business goals. You should expect transparent analysis of any growth and developments in a strategic yet jargon-free way that brings a clear return on your investment.
Why should you hire a social media agency?
In short, a dedicated agency partner will make you more money. Social media marketing can be a highly effective way to increase brand awareness and reach new audiences who could be converted to customers, but only if it’s used the right way.
You need someone in your corner who fully understands not only your business, but the technology, terminology and tools to guide you down the right path.
Why should I work with Mayfly social media agency?
We’re a specialist digital agency with decades of experience helping businesses and brands build lasting reputations and relationships with audiences. We take a pragmatic, data-driven approach to social media to ensure that our clients show their best side, no matter the platform.
We also understand that the success of social media is built in tandem with sound web design, SEO, PPC and other digital marketing efforts. The results speak for themselves; take a look at our case studies to find out more.
Which social media platforms should my business be active on?
The social platform you choose will depend on your business, your target audience, and what platform they frequent. Your customers should drive your choice needs above all else. After an initial consultation about your business needs and goals, we’ll uncover the best places for your brand to live online.
How do you measure ROI and growth on social media?
Whilst follower count and likes are useful indicators for growth, they’re not a true representation of ROI. Determining your KPIs is crucial to measuring success with social media. Brands looking to build awareness should look to the impressions their posts receive, whereas revenue-focused campaigns should focus on conversions such as sign-ups, downloads or sales.
How does social media impact SEO?
A strategically implemented social media account can positively impact your overall SEO, as shared content drives links, boosts traffic and sends positive signals to search engines. Successful social profiles can also rank in search engines, giving you more valuable real estate on the results pages.
How often should my business post on social media?
There’s no magic number when it comes to social media. It’s important to focus on sharing consistent, high-quality content that is built on your business objectives. You should be aiming to keep your audience engaged and not overwhelming them with superfluous posts.
Does social media work for B2B?
Understanding the strengths and weaknesses of social media is key to making it work for B2B. Setting tangible goals, instead of blindly posting content, drives progress on social platforms. When done properly, social media can connect businesses with key-decision makers, or build valuable relationships with influences from within your industry.
Services
You don’t become a leading agency by wearing one hat. Here are the marketing solutions we’ve used to push businesses forward:
