The art of the click? Capturing attention. When attention spans are fleeting, your business needs to seize eager eyes and scrolling thumbs morning, noon and night.
We are rated Excellent with 4.9 out of 5 from 52 Google reviews!
Instagram ads
Harness the unparalleled potential of over 1.4 billion users with beautifully crafted Instagram Ads that resonate with your target audience. Launch a strategically designed ad campaign to maximise your reach, engagement, and conversions in a visually captivating way.
As Liverpool’s leading Instagram Ads agency, our approach combines cutting-edge insights with creative brilliance to design Instagram Ads that don’t just stop the scroll, but invite valuable action too. We’ll work together to fine-tune campaigns aligning with algorithmic trends, audience demographics, and commercial goals.
Whether driving website traffic, boosting sales, or increasing brand awareness, we have over a decade of expertise and experience creating irresistible ads for every venture.
Future clients are scrolling. Let’s stop those thumbs in their tracks.
Our team of seasoned in-house specialists have assisted brands and businesses to get the most bang for their budget with engaging Instagram Ads that bring remarkable results. Our proactive approach involves initial analysis, transparent plans, jargon-free reporting, and the dedicated support needed to realise your commercial goals.
What you’ll get from Instagram Ads:
Boost awareness. 83% of Instagram users discover new products and services on the platform, making it an excellent tool for increasing brand visibility.
Instagram leads in engagement, with a 1.08% conversion rate, and sponsored posts averaging a 1.22% engagement rate
As of 2024, Instagram has over 1 billion active monthly users, with 67% of 18-29-year-olds and 47% of 30-49-year-olds using the platform, making it one of the largest social media platforms globally.
Showcase your aesthetic appeal. Visual content generates 650% higher engagement than text-only posts on Instagram.
Direct conversions and responses. Instagram Ads can drive direct response actions, with 81% of people using the platform to research products and services.
Storys are here to stay. Instagram Stories have 500 million daily active users, offering businesses a unique advertising opportunity to reach audiences in a more immersive, full-screen format.
Shop directly within the platform. The Shopping Tags and Instagram Shop feature make it easy for users to discover and purchase products directly from you on the platform.
Our approach
Assess feasibility
Are Instagram Ads feasible for your business? Analysis of your average order value, customer lifetime value, conversion rates and click costs will give you the answers.
Checks and setup
Your existing social feeds are evaluated and optimised where possible, including rolling out uniform branding and messaging across each channel. We’ll access business managers and ad accounts to assess current performance.
Strategy development
Given all the information at our disposal, we’ll develop a social strategy that best suits your business goals and budget. This will likely be a blend of paid advertising and organic posting.
Content creation
Using either existing or new assets, we’ll create video and carousel ad creatives that drive conversions, in addition to eye-catching business-as-usual social content to drive further engagement.
Approval
You’ll review each organic and paid creative so that you can feel confident that your new social content will properly represent your business. We’ll then fine-tune the creatives in line with your notes.
Schedule campaign
Your social campaign will be created, alongside a schedule of organic content alongside any landing page amends that are required to give your ads the best opportunity to convert. Tracking is also set up to measure performance.
Ads pushed live
Social ads enter a learning phase of 7 days, giving the algorithm time to assess the ad content and test serving it to the targeted audience.
Optimise
After the 7 days have passed, your ads campaign will have collected enough data to form the basis of optimisation work to improve metrics and push the account towards your objectives.
Report
You can choose to receive a simplified monthly report summarising progress, or use your own access to the ad accounts to pull out the data as and when you need it.
What our clients say
Mayfly Internet Marketing designed & built our website they listened to our needs and acted upon our preferences quickly and efficiently, they are a very professional company and I would recommend them to any of my friends and business associates.
Tony HanrattyManaging Director, Allerton
Mayfly's team has done a phenomenal job generating exposure and leads for our business. We have used them for website SEO, social media ads, and Google ads, having excellent results in all.
Dylan CohanBroom & Bucket
They've really helped me with the marketing of my small yoga business and taken the stress out of social media posting which is something I don't enjoy.
Cath SlomkaOwner, Chaya Yoga
We have worked with Mayfly for over a year now in helping to generate awareness of our venue. They have always been easy to communicate with and have been flexible with our campaigns.
Andy WeirThe Century Pavillion
The team at Mayfly are unbelievable! They have been a massive help to our business. They are so efficient and constantly helping us. Been amazing since the day we started with them! Would highly recommend the team at Mayfly!
The Mayfly team are a real support to our business. Nothing but good things to say - friendly, professional, knowledgable and great to work with.
Sarah GillamManager, Magpie & Stump
You have made the designing and logistics process a pleasure to take part in. Every question you have answered straight away and put into practice all of our requirements.
Phil CollinsReclaimed World
Felt welcomed and assured the Mayfly could help our business from day one. Really easy to work with and results were instant. A pleasure to work with, thank you!
Lisa NeedhamOwner, Root Houseplants
They completed all the work I have asked for to a high standard. Their knowledge and advice was more than just satisfactory. I would definitely recommend them!
Senka CrispInfluencer
Your specialist Instagram ads team
AkosuaPerformance Media Manager
9+ years delivering paid search and social campaigns driving engagement, traffic, and ROI for clients.
LouiseSocial Media Executive
18+ years of design experience and crafting engaging digital content.
RobCopywriter
4+ years creating engaging, SEO optimised copy for digital media.
It's not about finding any partner to help you get there - but finding the right one.
Does your business turnover between £400k to £30m each year?
Are you an established business or funded start-up with a minimum annual marketing budget of £15k?
Are you prepared to actively collaborate with us, to make the very most of your investment?
It’s important to us that you get the most out of what you put in. We’ll explore the best ways to use your budget to get the results you envision.
From our initial meeting, we’ll take the time to understand your business needs and offer practical advice that supports you to succeed with everything you need and nothing you don’t.
We understand that every business is unique, and therefore, we don’t follow a one-size-fits-all approach. Instead, we tailor our services to suit your specific needs, regardless of whether your budget is £15k or £200k.
Be picky with your partner
Our clients are. And they've never looked back.
Finding the perfect partner in life is difficult – and it’s no different with your business. Get it right, and you can expect to turn stress into simplicity, worry into winning and regret into results.
Our average client relationship lasts 5+ years – and it’s not just because we know how to keep the spark alive. When you’re up against tighter budgets, shorter timescales, and slimmer margins for error, we know your investment needs to be worthwhile and return far from generic results.
From your corner, to a whole community
We’ll help you tell your business story across digital platforms to generate high-intent leads and worthwhile connections. Together, we’ll build a strategic market roadmap to your success. As a smaller firm, you’ll avoid corporate jargon, sky-high budgets, and waffle-loaded results.
Experts at hand who have your back
Our experienced team have decades of experience across multiple industries and sectors for brands big and small. So you can expect hands-on expertise that turns ambition into tailor-made growth strategies with clarity. With Liverpool’s leading digital partner, you can focus on what truly matters – your business’s next move.
Data-driven results that build reputation
Every penny counts, so our experts only recommend proven, strategic-led approaches that boost your bottom line. Together we’ll align each campaign to your exact needs, offering the pragmatic data-driven solutions you deserve. Why? Because our success lies in building your business’s reputation.
FAQs
What are Instagram Ads?
Instagram ads are a form of digital marketing provided by Instagram that enables businesses to create and display paid promotional content. Here, you can reach targeted audiences through advertising campaigns based on demographics, interests, and behaviours.
These ads are designed to seamlessly blend into users’ feeds and stories, allowing businesses to drive brand awareness, boost website traffic, increase sales, or build customer relationships.
What is the difference between Facebook Ads and Instagram Ads?
Both Facebook and Instagram are part of the same advertising platform, Meta. Together, they can help build a robust multichannel ad campaign that seeks to maximise engagement and reach continually. However, there are constantly new updates and changes to best practices, so finding a digital marketing partner who can help you navigate these changes is crucial.
Facebook Ads can appear in various locations within the Facebook platform, including news feeds, the right column on the desktop interface, and Facebook Marketplace. Instagram ads extend across users’ feeds, including photos, videos, carousels, and stories.
Facebook users may be more inclined to explore a diverse range of content beyond visual posts, engaging with news articles, community pages and event updates. The platform caters to this type of activity by supporting multiple formats and content styles, spanning images, videos, and text-based posts. In comparison, Instagram is primarily driven by its aesthetic storytelling quality, relying heavily on visual engagement and high-quality content through images and videos (reels).
What sets Mayfly apart as an Instagram Ad agency?
We’re a specialist digital marketing agency with decades of experience helping businesses and brands build lasting reputations and relationships with audiences via social platform advertising. We take a pragmatic, data-driven approach to Instagram Ads to ensure that our clients show their best side, no matter the format. We also understand that the success of social advertising is built in tandem with sound web design, SEO, PPC and other digital marketing efforts.
The results speak for themselves; take a look at our case studies to find out more.
Which is better, Facebook Ads or Instagram Ads?
A study by Social Insider shows that the average CTR on Facebook is 3.06%, while Instagram’s CTR is more competitive at 0.68%. While Facebook offers a sense of quick wins, depending on who you’re targeting and your goals, there might be better platforms for you to advertise on. Speak to us today to discuss the spaces where your business should be building its success.
Services
You don’t become a leading agency by wearing one hat. Here are the marketing solutions we’ve used to push businesses forward:
SEO
Make your website work for you, staying two steps ahead of your competition with a tailor-made SEO strategy.
Email Marketing
Elevate your reach through captivating email campaigns that resonate and create meaningful connections.
PPC
Accelerate your brand's connection with targeted PPC strategies, ensuring it emerges at the right time and place.
Branding
Transform your identity with a refreshing and strategic rebrand to spotlight your offering and foster lasting loyalty.
Social Media Marketing
Create authentic social coms with platform-relevant strategies to build a loyal community.
Web Design
Complete your online presence with a custom-built website designed to draw people in and offer a rewarding experience.
