YouTube Ads Agency in Liverpool
Turn views into value with YouTube Ads.
The art of the click? Capturing attention. When attention spans are fleeting, your business needs to seize eager eyes and scrolling thumbs morning, noon and night.
YouTube ads
As a video library platform, it can be easy to overlook YouTube as an effective advertising platform compared to its shiny and new cousins, Instagram and Facebook.
However, YouTube has always been a fantastic platform for discovery, creativity, and connection, with eager users generating billions of views daily. The platform offers an unparalleled opportunity to intrigue audiences with unique storytelling in a space where they’re already ready to be captivated.
As Liverpool’s leading YouTube advertising agency, we realise the untapped potential YouTube advertising holds for businesses of all sizes and industries but understand the complexities that come with it. With a digital marketing partner helping you tailor and navigate your next YouTube campaign, you’ll have the strategic expertise to drive impactful results.
Future clients are scrolling. Let’s stop those thumbs in their tracks.
Our team of seasoned in-house specialists have assisted brands and businesses to get the most bang for their budget with engaging YouTube Ads that bring remarkable results. Our proactive approach involves initial analysis, transparent plans, jargon-free reporting, and the dedicated support needed to realise your commercial goals.
What you’ll get from YouTube Ads:
Massive monthly audiences. YouTube has over 2.5 billion logged-in monthly users, meaning new and exciting audiences are out there.
High levels of engagement. YouTube viewers watch over 1 billion hours of video content daily – that’s over 1369 months of screen time to target!
Niche targeting. YouTube offers precise targeting options, allowing you to get into the nitty gritty of demographics, interests, keywords, and more.
Cost-effectiveness: Advertisers only pay when viewers engage with or watch their ads on YouTube.
Increased brand awareness: This is a highly convertible audience, with 70% of viewers buying from a brand they saw on YouTube.
Reach on-the-go audiences. 18-49-year-olds are the most likely to access the platform on mobile devices.
Our approach
Assess feasibility
re YouTube Ads feasible for your business? An analysis of your average order value, customer lifetime value, conversion rates, and video ad costs (CPV, CPM, or CPA) will provide clarity.
Checks and setup
Your existing YouTube channel and video content are reviewed and optimised where possible. This includes ensuring consistent branding, refining video titles, descriptions, and tags, and correctly setting up Google Ads and YouTube Studio.
Strategy development
Based on the analysis, we’ll develop a YouTube advertising strategy tailored to your business goals and budget. This will likely involve a mix of skippable in-stream ads, bumper ads, discovery ads, and organic video content.
Content creation
Using either existing assets or newly produced video content, we’ll create compelling ad creatives designed to drive engagement and conversions, alongside high-quality organic video content to grow your audience.
Approval
You’ll review each organic and paid video creative to ensure it aligns with your brand’s messaging and goals. We’ll then refine the creatives in line with your feedback.
Schedule campaign
The YouTube ad campaign will be created with a structured schedule, ensuring any necessary landing page adjustments are made to maximise conversions. Tracking (via Google Analytics, conversion pixels, and UTM parameters) will be set up to monitor performance accurately.
Ads pushed live
Once launched, ads will enter a learning phase where Google’s algorithm tests different audiences and placements to optimise ad delivery.
Optimise
After the learning phase, performance data will be analysed to refine targeting, creative elements, bidding strategies, and budget allocation to improve results.
Report
You can opt for a simplified monthly report summarising key metrics or access real-time data directly through your Google Ads and YouTube Analytics dashboards.
Your specialist YouTube ads team
AkosuaPerformance Media Manager 9+ years delivering paid search and social campaigns driving engagement, traffic, and ROI for clients.
It's not about finding any partner to help you get there - but finding the right one.
Does your business turnover between £400k to £30m each year?
Are you an established business or funded start-up with a minimum annual marketing budget of £10k?
Are you prepared to actively collaborate with us, to make the very most of your investment?
It’s important to us that you get the most out of what you put in. We’ll explore the best ways to use your budget to get the results you envision.
From our initial meeting, we’ll take the time to understand your business needs and offer practical advice that supports you to succeed with everything you need and nothing you don’t.
We understand that every business is unique, and therefore, we don’t follow a one-size-fits-all approach. Instead, we tailor our services to suit your specific needs, regardless of whether your budget is £10k or £200k.
Be picky with your partner
Our clients are. And they've never looked back.
Finding the perfect partner in life is difficult – and it’s no different with your business. Get it right, and you can expect to turn stress into simplicity, worry into winning and regret into results.
Our average client relationship lasts 5+ years – and it’s not just because we know how to keep the spark alive. When you’re up against tighter budgets, shorter timescales, and slimmer margins for error, we know your investment needs to be worthwhile and return far from generic results.
From your corner, to a whole community
We’ll help you tell your business story across digital platforms to generate high-intent leads and worthwhile connections. Together, we’ll build a strategic market roadmap to your success. As a smaller firm, you’ll avoid corporate jargon, sky-high budgets, and waffle-loaded results.
Experts at hand who have your back
Our experienced team have decades of experience across multiple industries and sectors for brands big and small. So you can expect hands-on expertise that turns ambition into tailor-made growth strategies with clarity. With Liverpool’s leading digital partner, you can focus on what truly matters – your business’s next move.
Data-driven results that build reputation
Every penny counts, so our experts only recommend proven, strategic-led approaches that boost your bottom line. Together we’ll align each campaign to your exact needs, offering the pragmatic data-driven solutions you deserve. Why? Because our success lies in building your business’s reputation.
FAQs
- What are YouTube Ads?
YouTube ads are paid promotional messages or videos displayed before, during, or after YouTube videos, as well as within search results and alongside other content. They are available in various formats, including skippable ads, non-skippable ads, bumper ads, overlay ads, display ads, and sponsored cards.
Here, you can target specific audiences based on demographics, interests, keywords, and remarketing lists to boost brand visibility, increase website traffic, and generate leads with video-ready ad content.
- How much does it cost to advertise on YouTube?
YouTube algorithms and best practices are ever-evolving, so continual adaptations and understanding are needed when placing an ad campaign. However, the costs can be determined by ad quality, targeting, and commercial objectives. On average, video ads can range between £0.01 and £0.03 per view, meaning for every 1000 views your ad receives, the cost would amount to £10.
- What sets Mayfly apart as a YouTube Ad agency?
We’re a specialist digital marketing agency with decades of experience helping businesses and brands build lasting reputations and relationships with audiences via platform advertising. We take a pragmatic, data-driven approach to YouTube Ads to ensure that our clients show their best side, no matter the algorithm change. We also understand that the success of social advertising is built in tandem with sound web design, SEO, PPC and other digital marketing efforts.
The results speak for themselves; take a look at our case studies to find out more.
Services
You don’t become a leading agency by wearing one hat. Here are the marketing solutions we’ve used to push businesses forward:
SEO
Make your website work for you, staying two steps ahead of your competition with a tailor-made SEO strategy.
Email Marketing
Elevate your reach through captivating email campaigns that resonate and create meaningful connections.
PPC
Accelerate your brand's connection with targeted PPC strategies, ensuring it emerges at the right time and place.
Branding
Transform your identity with a refreshing and strategic rebrand to spotlight your offering and foster lasting loyalty.
Social Media Marketing
Create authentic social coms with platform-relevant strategies to build a loyal community.
Web Design
Complete your online presence with a custom-built website designed to draw people in and offer a rewarding experience.