SEO and Inbound Marketing
Search Engine Optimisation, commonly referred to as the acronym SEO, is a vital part of any business’s online marketing strategy. When a potential customer searches for a desired product or service using a search engine like Google or Bing, they are most likely to click through to websites which are near the top of the page. Through a combination of onsite and offsite factors we can help to push your company high up in the rankings, even if you are a new company or new to online marketing.
It’s easy to get lost when talking about SEO – it’s a huge subject with a lot of conflicting ideas. We are more than happy to talk you through the practical aspects of how we would do SEO for your company. Largely, SEO is split into:
On Page Optimisation: This refers to the use of keywords on your website, usability, quality of content, design and much more. We want to make your website appealing to search engines, and have it be immediately obvious what kind of product or services you offer.
Off-Page Optimisation: By building links and social signals toward your business page and talking about your company and services online, we can direct more potential customers to your website. Neither of these jobs are one-off; they require ongoing thought and dedication.
Inbound marketing encourages potential customers to visit your website. This can be done through blogging, advertising, link sharing, entering directories, high quality content and much more – it is a constantly evolving task which aims to take advantage of the most popular trends on the internet.