Mayfly

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SEO Agency Liverpool

If you’re looking for a reputable SEO agency in Liverpool, look no further than Mayfly Internet Marketing.

Search Engine Optimisation (SEO) is the blanket term for a wide field of processes and strategies that are used to improve a website’s rankings and visibility in the search results pages. Unlike paid advertising channels, there are no ‘quick wins’ to be made in SEO. There is no one-size-fits-all SEO strategy; like any marketing activity, the right course of action is dependant on a business’ ambitions.

Using industry-specific tools we conduct in-depth keyword research based on your customer personas and craft an SEO strategy that combines content creation, link building, user experience testing, technical audits and site speed analysis to constantly improve your website’s visibility in the SERPs and achieve your strategic goals.

The world of SEO has a reputation for being exclusive, but we understand the need for transparency when communicating with our clients and are always sure to check in frequently with updates, not to mention our in-depth monthly reports that detail the work we’ve accomplished and the results we’ve achieved.

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Case Studies

Amelia Jane London

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Liverpool SEO Experts

Ciarán Ó MuirisShould you decide to team up with Mayfly for your SEO needs, you’ll be in the hands of our SEO expert, Ciarán Ó Muiris. Ciarán has been working in the digital marketing industry for over 6 years and has delivered amazing results for our clients (examples below). Learn more about Ciarán on our About page.

 

Liverpool SEO Success Stories

eCommerce client

Liverpool SEO Agency client results

Here is a site for a Liverpool based client that we have been working on since summer 2019. Up until March 2020, the site had enjoyed a steady increase in rankings and traffic as a result of our SEO and content quality improvements.

In early March 2020, many sites in our Google Analytics profile saw significant increases or decreases starting at this time in line with the rising Coronavirus concerns.

This site saw a phenomenal growth towards the end of the month, capitalising on the increase in demand for its products since its customers had been under government-enforced lockdown in their homes.

While an increase in traffic around this time was expected, the result was unprecedented. Its product pages ranked highly for high volume, high competition keywords, competing with bigger ticket sites that had been much longer.

A key part of our SEO strategy was improving the product page content so that it was the best of its kind and answered every pertinent question that a user might have.

Liverpool SEO Agency client results

Legal information and lead generation site

Here is analytics data from a niche legal information and lead generation site for a legal firm client based in Liverpool. This site was relatively new and ultra-thin on quality content when we first took it on board. It also had a number of E-A-T issues which was of paramount importance for a site with this subject matter.

Our SEO strategy involved rigorously enhancing on-site E-A-T along with a huge content push on its’ audience’s most important queries and pain points, ensuring that each content piece truly was the best of its kind.

The site saw many impressive keyword ranking and featured snippet wins, the most notable being a high volume, high competition, highly sought-after search term whereby the site managed to outrank the UK Government’s own website and claim the treasured featured snippet.

Liverpool SEO Agency client results

Brochure site (US Client)

This is a US client with a small budget that we have managed to see a 50% year-on-year increase in organic traffic for. The site had a host of quality and SEO issues, one of which was the lack of helpful, rankworthy content on any topics or keywords that were important to its business. Another was that it contained hundreds of useless, thin content pages that were doing nothing for the site in terms of rankings, links, traffic or conversions.

We performed an SEO content audit whereby the vast majority of the site’s hundreds of pages were culled. We opted to keep a select few of the pages that we felt had some potential if we could significantly improve the quality of their content.

One of the most pleasing results of our work to date was winning the featured snippet and number one position for one of the site’s most important keywords. Previously this high volume, high competition keyword was dominated by Forbes.com in the SERPs, including the featured snippet, so it was a nice win for this small brochure site with a fraction of their E-A-T to take this from them!

We also addressed some E-A-T issues which allowed the site’s content to be better trusted by Google and contributed to the results.

Liverpool SEO Agency client results

National business

This client saw a 90% year-on-year increase in organic traffic. It had a legacy of spammy link building so we undertook a thorough link audit and filed a disavow for a substantial number of links that we deemed harmful to site’s trust in Google’s eyes. We also pursued a rigorous on-page optimisation campaign to ensure that the site’s significant number of pages had everything they needed to rank well for their target keywords. We also addressed some E-A-T issues.

Liverpool SEO Agency client results

Large national multi-location franchise

This well-established company was using many long-outdated SEO tactics, one of which was utilising a network of many, many minisites to rank for each keyword + location combination and link back to the main site. Each of these minisites had many SEO and duplicate content issues. We recommended, achieved approval of, and carried out a complete migration of each of these minisites to newly created location pages on the main site. Each of these new location pages were of a far superior quality in Google’s eyes. We also did the same thing for the company’s separate franchise site, merging it with a new franchise hub on the original site. This consolidated link equity from several domains into one and allowed us to focus our SEO efforts on ranking one high quality website as opposed to several of questionable quality. The results (a 90% year-on-year increase in organic traffic) speak for themselves.

SEO Agency FAQs

  • What is SEO?

    SEO is an acronym that stands for search engine optimisation, which is the process of making changes to your website design and content in order to help it appear in the search engines. By optimising your website for the search engines, you can increase your visibility in the organic, or un-paid, search engine results.

  • What is an SEO service?

    An SEO service provider utilises the practice of search engine optimisation to increase the amount of visitors to a website by achieving high-ranking positions in the search results page of search engines (SERP).

  • Why is SEO important?

    SEO is important because search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. SEO can help you get targeted free traffic from search engines.

  • How does SEO work?

    SEO works by making certain changes to your website and content that make your site more attractive to both search engines and users. You do this in the hope that the search engine will display your website as a high ranking result on the SERPs.

  • How much do SEO services cost per month?

    The cost of SEO services varies agency to agency as well as the type of project. According to Ahrefs, 50% of SEOs charge £60 to £160 per hour. 88.28% charge £120 per hour or less, and only 6.25% charge more than £160 per hour. Contact us to discuss the cost of our SEO services.

  • How long does it take for SEO to kick in?

    Many SEO agencies will tell you that it takes up to 6 months to start seeing results. That's generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you're getting at 6 months should be considerably less than what you're getting at 12 months.

  • Is it worth paying for SEO?

    If your marketing budget allows, yes it is absolutely worth paying for SEO. SEO is an investment that should start sooner rather than later. With the right SEO agency, SEO is a hugely valuable investment. You're building an asset for your company by investing in SEO.

  • How many hours does SEO take?

    SEO takes anywhere from 1 to 100+ hours per week, depending on your website. If you put in 1 or 2 hours a week, don't expect to climb to a top position anytime soon. If you want the best results as fast as possible, you may need to hire employees or an SEO agency.

  • How do I know if SEO is working?

    There are two main things that you should use to make sure your SEO is working and these are your keyword rankings and organic traffic from search engines such as Google and Bing.

  • Why should I work with Mayfly Internet Marketing SEO agency?

    We’ve been doing SEO since 2008. We’ve seen it all, and have experimented with and succeeded with a variety of methods to improve organic visibility and traffic for clients from diverse range of industries, sectors and countries. With Mayfly, you’re in a safe pair of hands. Check out our case-studies further up the page for a small sample of our awesome results.

  • What is different about Mayfly as an SEO agency?

    Some SEO agencies execute SEO work in isolation. We at Mayfly are a full-service digital marketing agency. We understand that SEO relies on all the different disciplines to make it a success. Digital PR, link earning (we prefer the term link earning to link building), content marketing, user experience, and technical website performance must come into the equation too in order for your SEO to reach its true potential.

  • What are the typical SEO results with your SEO agency?

    In 2019, our clients saw a 70% increase in organic traffic year-on-year. This level of growth is not to be sneezed at bearing in mind organic traffic, in general, has seen a drop off in recent times due to the growth of zero-click searches and decreased click-through rates from the search results pages.

  • Can you guarantee SEO results?

    We at Mayfly never guarantee particular rankings. Any digital marketing agency that does is hoodwinking you. The truth is, search engines such as Google and Bing are constantly updating their algorithms. Fluctuations in rankings and traffic are a regular occurrence.

    These algorithms are extremely complex and no SEO professional can claim to completely understand them. What SEO agencies like us at Mayfly can promise to bring to the table is SEO expertise and hard work. We will do everything possible to ensure your website is doing everything possible to be viewed as high quality in Google’s eyes.

  • How long does it start to take seeing results from SEO?

    SEO is a long term strategy. In truth, it can take months, and years, for efforts to be recognised from search engines. That being said, from time to time we see results far more swiftly. It depends on how competitive the search results are for your particular niche. It also depends on which elements of your SEO strategy we need to focus on.

    Some clients come to us with a host of technical and on-page SEO issues. These are a much quicker fix than a client who has a brand new site. This requires a greater emphasis on link earning and digital PR, for example, for their site to be seen as authoritative and trustworthy by Google.

    There is no final destination with SEO. It needs to be worked on constantly to provide as much value as possible to your audience and keep ahead of your competition.

  • How does your agency report on SEO progress?

    We report progress via a bespoke dashboard that summarises your site performance across SEO, PPC, Social Media, and any other channels that you might work with us on. We provide a clear analysis that points out key wins and any areas we need to spend a little more time on. We also use a project management tool that you will have access to should you request it. Here, you can see all the major activities we are undertaking on your behalf on a monthly basis.

  • What is Mayfly’s SEO process?

    At Mayfly we take the white hat SEO approach. This is all about relevance, quality, and providing your visitor with what they are looking for. We are not here to solely please the search engines.

    Our search engine optimisation process includes but is not limited to: auditing your website for structural or coding issues; ensuring your website is being crawled by major search engines; examining and addressing any issues flagged by search engines; reviewing the keywords you would like to be found for and making suggestions to maximise relevant traffic; reviewing existing content for relevance for your keywords.

    Contact us for more information on the process our Liverpool SEO agency uses.

  • What KPIs and metrics do you use to track progress?

    We report on SEO metrics such as rankings, organic traffic, and conversions achieved via organic traffic.