Search Engine Optimisation (SEO) is the blanket term for a wide field of processes and strategies that are used to improve a website’s rankings and visibility on search engines. Unlike paid advertising channels, there are no ‘quick wins’ to be made in SEO.
There is no one-size-fits-all SEO strategy; like any marketing activity, the right course of action is dependent on a business’ ambitions. As Liverpool’s expert web designers, we understand that every successful SEO strategy requires a bespoke approach, which is why we’ll tailor your SEO strategy to best utilise your competitive advantage to maximise lead generation.
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Digital Marketing Agency in Liverpool
As an established internet marketing agency, we use the latest and most advanced industry-specific tools to conduct in-depth keyword research based on your customer personas. Utilising this data, we craft a bespoke SEO strategy that combines content creation, link building, user experience testing, technical audits and site speed analysis to constantly improve your website’s search engine traffic and achieve your strategic goals.
The world of SEO has a reputation for being exclusive, but we understand the need for transparency when communicating with our clients and are always sure to check in frequently with updates, not to mention our in-depth monthly reports that detail the work we’ve accomplished and the results we’ve achieved. We’ve also produced complete guides to franchise SEO and hospital SEO to help shine a light on the best SEO strategies, tactics and tips for those sectors.
Contact us today to find out how we can boost your site traffic to unprecedented levels.
Liverpool SEO Experts
Should you decide to team up with Mayfly for your SEO needs, you’ll be in the hands of our experienced SEO Consultant, Ciarán Ó Muiris. Ciarán has been working in the digital marketing industry for over 6 years and has delivered amazing results for our clients (examples below). Learn more about Ciarán on our About page.
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Liverpool SEO Success Stories
eCommerce client with untapped potential
Here is a site for a Liverpool based client that we have been working on since summer 2019. Up until March 2020, the site had enjoyed a steady increase in rankings and traffic as a result of our SEO and content quality improvements.
In early March 2020, many sites in our Google Analytics profile saw significant increases or decreases starting at this time in line with the rising Coronavirus concerns.
This site saw phenomenal growth towards the end of the month, efficiently capitalising on the increase in demand for its products during the government-enforced domestic lockdown.
While an increase in traffic around this time was expected, the result was unprecedented. Its product pages rank highly for high volume, highly competitive keywords, competing with bigger ticket sites that have had years more online experience.
Our strategy was to improve the product page content so that it was the best of its kind and answered every pertinent question that a user might have.
Legal information and lead generation site starting from scratch
Here is analytics data from a niche legal information and lead generation site for a Japanese knotweed solicitors client based in Liverpool. This site was relatively new and ultra-thin on quality content when we first took it on board. It also had a number of E-A-T issues that are paramount for a site with this subject matter.
Our SEO strategy involved rigorously enhancing on-site E-A-T along with a huge content push on its’ audience’s most important queries and pain points, ensuring that each content piece truly is the best of its kind.
The site saw many impressive keyword ranking and featured snippet wins, the most notable being a high volume, highly competitive, highly sought-after search term whereby the site managed to outrank the UK Government’s own website and claim the treasured featured snippet.
Brochure site for US client with thin content and E-A-T issues
This is a US client with a small budget that we have managed to improve with a 50% year-on-year increase in organic traffic.
The site had a host of quality and SEO issues, one of which was the lack of helpful, rankworthy content on any topics or keywords that were important to its business. Another was that it contained hundreds of useless, thin content pages that were doing nothing for the site in terms of rankings, links, traffic or conversions.
We performed an SEO content audit whereby the vast majority of the site’s hundreds of pages were culled. We opted to keep a select few of the pages that we felt had some potential if we could significantly improve the quality of their content.
One of the most pleasing results of our work to date was winning the featured snippet and number one position for one of the site’s most important keywords. Previously this high volume, highly competitive keyword was dominated by Forbes.com, including the featured snippet, so it was a nice win for this small brochure site with a fraction of their E-A-T to take this from them!
We also addressed some E-A-T issues which allowed the site’s content to be better trusted by Google and contributed to the results.
National business website with link-related issues
This client saw a 90% year-on-year increase in organic traffic.
It had a legacy of spammy link building, so we undertook a thorough link audit and filed a disavow for a substantial number of links that we deemed harmful to the site’s credibility. We also pursued a rigorous on-page optimisation campaign to ensure the site’s significant number of pages had everything they needed to rank well for their target keywords. We also addressed some E-A-T issues.
Large national multi-location franchise needing a modernised strategy
This well-established company was using many long-outdated SEO tactics, one of which was utilising a network of many, many minisites to rank for each keyword + location combination and link back to the main site.
Each of these minisites had many SEO and duplicate content issues.
We recommended, achieved approval of, and carried out a complete migration of each of these minisites to newly created location pages on the main site. Each of these new location pages were of a far superior quality in Google’s eyes.
We also did the same thing for the company’s separate franchise site, merging it with a new franchise hub on the original site.
This consolidated the link equity from several domains into one and allowed us to focus our SEO efforts on ranking one high quality website as opposed to several of questionable quality. The results (a 90% year-on-year increase in organic traffic) speak for themselves.
New alcoholic drinks client with both local and national SEO goals
We took on this amazing new alcoholic drinks client who came to us with a relatively new and thin site in terms of the number of pages and the depth of content on those pages.
There is both a local SEO and national SEO element to this campaign. The local SEO element being they have a distillery in London and wanted to increase visibility for London-focused searches related to the activities offered in that distillery. The national SEO element being they are looking to not only increase the visibility of their brand, but also their drinks products which can be purchased on their website.
We started working with them in September 2020, and the above total ranking keywords chart from SEMrush shows their rapid increase in visibility. The below charts from Ahrefs illustrates this further, especially their increase in organic traffic as their site gradually rises further up the first page for their main keywords.
Our strategy here was quite simple, and is all about focusing on the quick wins. Their Google My Business (GMB) listing needed some work, so we optimised their GMB listing which quickly lifted them to 1st and 2nd positions in the local pack for their two main keywords respectively. We achieved this for keywords that previously were ranking around 50+.
On-site, we carried out plenty of internal linking work, ensuring that keyword focused anchor text was implemented as much as possible, as well as other basic on-page optimisations to further keyword focus their ‘money’ pages.
We are currently working on a pillar page focused on a topic that is very relevant to their business, and we are excited to share the results with you at some point. We are also working on improving their on-site E-A-T verbiage. For example, they have many interesting brand mentions and awards which are not bragged about enough on the site.
Client with thin-content issues and lack of helpful, relevant content
Here is a US-based client in a very niche but very competitive space needing some expert guidance on their SEO strategy. Initially they had index bloat issues with random thin content pages appearing in the index, this smothered the visibility of the few good quality pages that did exist.
We purged this low-quality content from the index and carried out on-page optimisation for their key money pages, this included thorough keyword research and competitive analysis.
We also ensured that the site followed internal linking SEO best practices, and set about adding helpful, hyper-relevant content to money pages, which previously had very little useful content, thereby hampering their ranking potential.
We also marked these pages up with FAQ Page schema to attain more real estate in the SERP’S as well as click-through rate, and also added these pages to the menu using keyword rich anchor text.
The results have been impressive, and they now rank in 1st position for the keywords below, having previously floated around the lower first page and beyond.
We look forward to sharing more successes with this client in the future!
Update 11/03/21: We have some new and exciting SEO projects on the horizon. These include Yorwaste, SEP Ltd, Silver Service Singers, AB Pools and Data-Breaches.co.uk. We’re also working on uploading more case studies of some of our more long-term clients, such as Fairfield Independent Hospital, Barnes and Woodhouse, Allerton Windows, The BBQ Cleaner, You Need a Vicky,. Check this page again soon for updates!
