Liverpool SEO Experts
Should you decide to team up with Mayfly for your SEO needs, you’ll be in the hands of our SEO expert, Ciarán Ó Muiris. Ciarán has been working in the digital marketing industry for over 6 years and has delivered amazing results for our clients (examples below). Learn more about Ciarán on our About page.
Liverpool SEO Success Stories
Here is a site for a Liverpool based client that we have been working on since summer 2019. Up until March 2020, the site had enjoyed a steady increase in rankings and traffic as a result of our SEO and content quality improvements.
In early March 2020, many sites in our Google Analytics profile saw significant increases or decreases starting at this time in line with the rising Coronavirus concerns.
This site saw a phenomenal growth towards the end of the month, capitalising on the increase in demand for its products since its customers had been under government-enforced lockdown in their homes.
While an increase in traffic around this time was expected, the result was unprecedented. Its product pages ranked highly for high volume, high competition keywords, competing with bigger ticket sites that had been much longer.
A key part of our SEO strategy was improving the product page content so that it was the best of its kind and answered every pertinent question that a user might have.
Legal information and lead generation site
Here is analytics data from a niche legal information and lead generation site for a legal firm client based in Liverpool. This site was relatively new and ultra-thin on quality content when we first took it on board. It also had a number of E-A-T issues which was of paramount importance for a site with this subject matter.
Our SEO strategy involved rigorously enhancing on-site E-A-T along with a huge content push on its’ audience’s most important queries and pain points, ensuring that each content piece truly was the best of its kind.
The site saw many impressive keyword ranking and featured snippet wins, the most notable being a high volume, high competition, highly sought-after search term whereby the site managed to outrank the UK Government’s own website and claim the treasured featured snippet.
Brochure site (US Client)
This is a US client with a small budget that we have managed to see a 50% year-on-year increase in organic traffic for. The site had a host of quality and SEO issues, one of which was the lack of helpful, rankworthy content on any topics or keywords that were important to its business. Another was that it contained hundreds of useless, thin content pages that were doing nothing for the site in terms of rankings, links, traffic or conversions.
We performed an SEO content audit whereby the vast majority of the site’s hundreds of pages were culled. We opted to keep a select few of the pages that we felt had some potential if we could significantly improve the quality of their content.
One of the most pleasing results of our work to date was winning the featured snippet and number one position for one of the site’s most important keywords. Previously this high volume, high competition keyword was dominated by Forbes.com in the SERPs, including the featured snippet, so it was a nice win for this small brochure site with a fraction of their E-A-T to take this from them!
We also addressed some E-A-T issues which allowed the site’s content to be better trusted by Google and contributed to the results.
This client saw a 90% year-on-year increase in organic traffic. It had a legacy of spammy link building so we undertook a thorough link audit and filed a disavow for a substantial number of links that we deemed harmful to site’s trust in Google’s eyes. We also pursued a rigorous on-page optimisation campaign to ensure that the site’s significant number of pages had everything they needed to rank well for their target keywords. We also addressed some E-A-T issues.
Large national multi-location franchise
This well-established company was using many long-outdated SEO tactics, one of which was utilising a network of many, many minisites to rank for each keyword + location combination and link back to the main site. Each of these minisites had many SEO and duplicate content issues. We recommended, achieved approval of, and carried out a complete migration of each of these minisites to newly created location pages on the main site. Each of these new location pages were of a far superior quality in Google’s eyes. We also did the same thing for the company’s separate franchise site, merging it with a new franchise hub on the original site. This consolidated link equity from several domains into one and allowed us to focus our SEO efforts on ranking one high quality website as opposed to several of questionable quality. The results (a 90% year-on-year increase in organic traffic) speak for themselves.