Mayfly

SEO Agency Liverpool

If you’re looking for a reputable SEO agency in Liverpool, look no further than Mayfly Internet Marketing.

Search Engine Optimisation (SEO) is the blanket term for a wide field of processes and strategies that are used to improve a website’s rankings and visibility on search engines. Unlike paid advertising channels, there are no ‘quick wins’ to be made in SEO. There is no one-size-fits-all SEO strategy; like any marketing activity, the right course of action is dependent on a business’ ambitions.

As an established internet marketing agency, we use the latest and most advanced industry-specific tools to conduct in-depth keyword research based on your customer personas. Utilising this data, we craft an SEO strategy that combines content creation, link building, user experience testing, technical audits and site speed analysis to constantly improve your website’s search engine traffic and achieve your strategic goals.

The world of SEO has a reputation for being exclusive, but we understand the need for transparency when communicating with our clients and are always sure to check in frequently with updates, not to mention our in-depth monthly reports that detail the work we’ve accomplished and the results we’ve achieved. We’ve also produced a complete guide to franchise SEO to help inform franchisees of the best SEO strategies, tactics and tips for them.

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Case Studies

Amelia Jane London

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Liverpool SEO Experts

Ciarán Ó Muiris SEO Consultant

Should you decide to team up with Mayfly for your SEO needs, you’ll be in the hands of our experienced SEO Consultant, Ciarán Ó Muiris. Ciarán has been working in the digital marketing industry for over 6 years and has delivered amazing results for our clients (examples below). Learn more about Ciarán on our About page.

 

Liverpool SEO Success Stories

eCommerce client with untapped potential

Liverpool SEO Agency client results

Here is a site for a Liverpool based client that we have been working on since summer 2019. Up until March 2020, the site had enjoyed a steady increase in rankings and traffic as a result of our SEO and content quality improvements.

In early March 2020, many sites in our Google Analytics profile saw significant increases or decreases starting at this time in line with the rising Coronavirus concerns.

This site saw phenomenal growth towards the end of the month, efficiently capitalising on the increase in demand for its products during the government-enforced domestic lockdown.

While an increase in traffic around this time was expected, the result was unprecedented. Its product pages rank highly for high volume, highly competitive keywords, competing with bigger ticket sites that have had years more online experience.

Our strategy was to improve the product page content so that it was the best of its kind and answered every pertinent question that a user might have.

Liverpool SEO Agency client results

Legal information and lead generation site starting from scratch

Here is analytics data from a niche legal information and lead generation site for a Japanese knotweed solicitors client based in Liverpool. This site was relatively new and ultra-thin on quality content when we first took it on board. It also had a number of E-A-T issues that are paramount for a site with this subject matter.

Our SEO strategy involved rigorously enhancing on-site E-A-T along with a huge content push on its’ audience’s most important queries and pain points, ensuring that each content piece truly is the best of its kind.

The site saw many impressive keyword ranking and featured snippet wins, the most notable being a high volume, highly competitive, highly sought-after search term whereby the site managed to outrank the UK Government’s own website and claim the treasured featured snippet.

Liverpool SEO Agency client results

Brochure site for US client with thin content and E-A-T issues

This is a US client with a small budget that we have managed to improve with a 50% year-on-year increase in organic traffic.

The site had a host of quality and SEO issues, one of which was the lack of helpful, rankworthy content on any topics or keywords that were important to its business. Another was that it contained hundreds of useless, thin content pages that were doing nothing for the site in terms of rankings, links, traffic or conversions.

We performed an SEO content audit whereby the vast majority of the site’s hundreds of pages were culled. We opted to keep a select few of the pages that we felt had some potential if we could significantly improve the quality of their content.

One of the most pleasing results of our work to date was winning the featured snippet and number one position for one of the site’s most important keywords. Previously this high volume, highly competitive keyword was dominated by Forbes.com, including the featured snippet, so it was a nice win for this small brochure site with a fraction of their E-A-T to take this from them!

We also addressed some E-A-T issues which allowed the site’s content to be better trusted by Google and contributed to the results.

Liverpool SEO Agency client results

National business website with link-related issues

This client saw a 90% year-on-year increase in organic traffic.

It had a legacy of spammy link building, so we undertook a thorough link audit and filed a disavow for a substantial number of links that we deemed harmful to the site’s credibility. We also pursued a rigorous on-page optimisation campaign to ensure the site’s significant number of pages had everything they needed to rank well for their target keywords. We also addressed some E-A-T issues.

Liverpool SEO Agency client results

Large national multi-location franchise needing a modernised strategy

This well-established company was using many long-outdated SEO tactics, one of which was utilising a network of many, many minisites to rank for each keyword + location combination and link back to the main site.

Each of these minisites had many SEO and duplicate content issues.

We recommended, achieved approval of, and carried out a complete migration of each of these minisites to newly created location pages on the main site. Each of these new location pages were of a far superior quality in Google’s eyes.

We also did the same thing for the company’s separate franchise site, merging it with a new franchise hub on the original site.

This consolidated the link equity from several domains into one and allowed us to focus our SEO efforts on ranking one high quality website as opposed to several of questionable quality. The results (a 90% year-on-year increase in organic traffic) speak for themselves.

New alcoholic drinks client with both local and national SEO goals

We took on this amazing new alcoholic drinks client who came to us with a relatively new and thin site in terms of the number of pages and the depth of content on those pages.

There is both a local SEO and national SEO element to this campaign. The local SEO element being they have a distillery in London and wanted to increase visibility for London-focused searches related to the activities offered in that distillery. The national SEO element being they are looking to not only increase the visibility of their brand, but also their drinks products which can be purchased on their website.

58Gin SEMRush keywords

We started working with them in September 2020, and the above total ranking keywords chart from SEMrush  shows their rapid increase in visibility. The below charts from Ahrefs illustrates this further, especially their increase in organic traffic as their site gradually rises further up the first page for their main keywords.

Our strategy here was quite simple, and is all about focusing on the quick wins. Their Google My Business (GMB) listing needed some work, so we optimised their GMB listing which quickly lifted them to 1st and 2nd positions in the local pack for their two main keywords respectively. We achieved this for keywords that previously were ranking around 50+.

On-site, we carried out plenty of internal linking work, ensuring that keyword focused anchor text was implemented as much as possible, as well as other basic on-page optimisations to further keyword focus their ‘money’ pages.

We are currently working on a pillar page focused on a topic that is very relevant to their business, and we are excited to share the results with you at some point. We are also working on improving their on-site E-A-T verbiage. For example, they have many interesting brand mentions and awards which are not bragged about enough on the site.

Client with thin-content issues and lack of helpful, relevant content

Here is a US-based client in a very niche but very competitive space needing some expert guidance on their SEO strategy. Initially they had index bloat issues with random thin content pages appearing in the index, this smothered the visibility of the few good quality pages that did exist.

We purged this low-quality content from the index and carried out on-page optimisation for their key money pages, this included thorough keyword research and competitive analysis.

We also ensured that the site followed internal linking SEO best practices, and set about adding helpful, hyper-relevant content to money pages, which previously had very little useful content, thereby hampering their ranking potential.

We also marked these pages up with FAQ Page schema to attain more real estate in the SERP’S as well as click-through rate, and also added these pages to the menu using keyword rich anchor text.

The results have been impressive, and they now rank in 1st position for the keywords below, having previously floated around the lower first page and beyond.

Wall Industries keyword chart
Wall Industries keyword chart
Wall Industries keyword chart

We look forward to sharing more successes with this client in the future!

Update 11/03/21: We have some new and exciting SEO projects on the horizon. These include Yorwaste, SEP Ltd, Silver Service Singers, AB Pools and Data-Breaches.co.uk. We’re also working on uploading more case studies of some of our more long-term clients, such as Fairfield Independent Hospital, Barnes and Woodhouse, Allerton Windows, The BBQ Cleaner, You Need a Vicky,. Check this page again soon for updates!

SEO Agency Liverpool FAQs

  • What is SEO?

    SEO is an acronym that stands for search engine optimisation, which is the process of making changes to your website design and content in order to help it appear in the search engines. By optimising your website for the search engines, you can increase your visibility in organic (unpaid) search engine results.

  • What is an SEO service?

    An SEO service provider utilises the practice of search engine optimisation to increase the number of visitors to a website by achieving high-ranking positions in the search results page of search engines (SERP).

  • Why is SEO important?

    SEO is important because search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. SEO can help you get free targeted traffic from search engines.

  • How does SEO work?

    SEO works by making changes to your website and content to make it more attractive to both search engines and users. This increases the likelihood that search engines will display your website as a high ranking result on the SERPs.

  • How much do SEO services cost per month?

    The cost of SEO services varies from agency to agency as well as the type of project. According to Ahrefs, 50% of SEOs charge £60 to £160 per hour. 88.28% charge £120 per hour or less, and only 6.25% charge more than £160 per hour. Contact us to discuss the cost of our SEO services.

  • How long does it take for SEO to kick in?

    Many SEO agencies will tell you that it takes up to 6 months to start seeing results. This is generally accurate, but bear in mind, this is when you first start seeing results and SEO results grow over time. Whatever results you're getting 6 months in should be considerably less than what you're getting at 12 months.

  • Is it worth paying for SEO?

    If your marketing budget allows, yes it is absolutely worth paying for SEO. SEO is an investment that should start sooner rather than later. With the right SEO agency, SEO is a hugely valuable investment. You're building an asset for your company by investing in SEO.

  • How many hours does SEO take?

    SEO takes anywhere from 1 to 100+ hours per week, depending on your website. If you put in 1 or 2 hours a week, don't expect to climb to a top position anytime soon. If you want the best results as fast as possible, you may need to hire employees or an SEO agency.

  • How do I know if SEO is working?

    There are two main things that you should use to make sure your SEO is working and these are your keyword rankings and organic traffic from search engines such as Google and Bing.

  • Why should I work with Mayfly Internet Marketing SEO agency?

    We’ve been doing SEO since 2008. We’ve seen it all, and have experimented with and succeeded with a variety of methods to improve organic visibility and traffic for clients from a diverse range of industries, sectors and countries. With Mayfly, you’re in a safe pair of hands. Check out our case-studies further up the page for a small sample of our awesome results.

  • What is different about Mayfly as an SEO agency?

    Some SEO agencies execute SEO work in isolation. We at Mayfly are a full-service digital marketing agency. We understand that SEO relies on all the different disciplines to make it a success. Digital PR, link earning (we prefer the term link earning to link building), content marketing, user experience, and technical website performance must come into the equation too in order for your SEO to reach its true potential.

  • What are the typical SEO results with your SEO agency?

    In 2019, our clients saw a 70% increase in organic traffic year-on-year. This level of growth is not to be sneezed at bearing in mind organic traffic, in general, has seen a drop off in recent times due to the growth of zero-click searches and decreased click-through rates from the search results pages.

  • Can you guarantee SEO results?

    We at Mayfly never guarantee particular rankings. Any digital marketing agency that does is hoodwinking you. The truth is, search engines such as Google and Bing are constantly updating their algorithms. Fluctuations in rankings and traffic are a regular occurrence.

    These algorithms are extremely complex and no SEO professional can claim to completely understand them. What SEO agencies like us at Mayfly can promise to bring to the table is SEO expertise and hard work. We will do everything possible to ensure your website is doing everything possible to be viewed as high quality in Google’s eyes.

  • How long does it take to start seeing results from SEO?

    SEO is a long term strategy. In truth, it can take months, and years, for efforts to be recognised by search engines. That being said, from time to time we see results far more swiftly. It depends on how competitive the search results are for your particular niche. It also depends on which elements of your SEO strategy we need to focus on.

    Some clients have come to us with a host of technical and on-page SEO issues. These sites are likely to get a much quicker fix than a client with a brand-new site. This requires a greater emphasis on link earning and digital PR, for example, for their site to be seen as authoritative and trustworthy by Google.

    There is no final destination with SEO. It has to be worked on constantly to provide as much value as possible to your audience and keep ahead of your competition.

  • How does your agency report on SEO progress?

    We report progress via a bespoke dashboard that summarises your site performance across SEO, PPC, Social Media, and any other channels that you might work with us on. We provide clear analysis that points out key wins and any areas we need to spend a little more time on. We also use a project management tool that you will have access to should you request it. Here, you can see all the major activities we are undertaking on your behalf on a monthly basis.

  • What is Mayfly’s SEO process?

    At Mayfly, we take a white hat SEO approach. This is all about relevance, quality, and providing your visitors with what they are looking for. We are not here to solely please the search engines.

    Our search engine optimisation process includes but is not limited to: auditing your website for structural or coding issues; ensuring your website is being crawled by major search engines; examining and addressing any issues flagged by search engines; reviewing the keywords you would like to be found for and making suggestions to maximise relevant traffic; reviewing existing content for relevance for your keywords.

    Contact us for more information on the process our Liverpool SEO agency uses.

  • What KPIs and metrics do you use to track progress?

    We report on SEO metrics such as rankings, organic traffic, and conversions achieved via organic traffic.

  • Is SEO considered marketing?

    Yes, SEO can be considered as a form of marketing. Search Engine Optimisation is part of search marketing that uses organic tactics to gain visibility in the SERPs. With SEO, brands don't pay for placement on the SERPs.

  • What is SEO in 2021?

    SEO is traditionally about optimising for targeted keywords. It used to be considered an SEO best practice to create one page per single targeted keyword. The most defining factors that will help your SEO in 2021 are covered in this helpful SEO in 2021 article from Moz.

  • Where abouts is your SEO agency located in Liverpool?

    Our SEO agency is located on the famous Hope Street in Liverpool city centre, right next to the Everyman theatre. Should you wish to pop into our office for a chat about your SEO needs, you'll be sure to enjoy the wonderful surroundings of Hope Street and the Georgian Quarter. Our address is The Annexe, 13 Hope Street, Liverpool L1 9BQ.

  • What areas in Liverpool do you provide SEO services to?

    We provide SEO services to businesses in Liverpool and the wider Merseyside area, such as Aigburth, Allerton, Anfield, Belle Vale, Broadgreen, Canning, Childwall, Chinatown, the City Centre, Clubmoor, Croxteth, Dingle, Dovecot, Edge Hill, Everton, Fairfield, Fazakerley, Garston, Gateacre, Gillmoss, Grassendale, Hunt’s Cross, Kensington, Kirkdale, Knotty Ash, Mossley Hill, Netherley, Norris Green, Old Swan, Orrell Park, St Michael’s Hamlet, Sefton Park, Speke, Stoneycroft, Toxteth, Tuebrook, Vauxhall, Walton, Wavertree, West Derby and Woolton.