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SEO and paid search marketing for a home improvement company

At a glance

Tasks

  • Develop and execute a targeted PPC strategy to increase leads and visibility.
  • Create high-converting landing pages to improve ad performance.
  • Implement strategic location targeting to maximise budget efficiency.
  • Enhance SEO efforts by using PPC to complement organic rankings.
  • Continuously optimise campaigns to drive high-quality, affordable leads.

Services

  • PPC Management
  • Landing Page Optimisation
  • SEO & Paid Search Integration

Overview and results

Strategic location targeting and content creation helped Allerton Windows dominate local searches for their services, pushing competitors down the search results pages and driving a consistent stream of high-quality, affordable leads.

Long-standing clients Allerton Windows wanted to support their ongoing SEO efforts with a targeted PPC campaign that would help improve their visibility on the search results page and apply pressure to competitors who were using PPC to leapfrog the business organic rankings

Mayfly created a location-specific PPC strategy that involved writing high-converting landing pages which could help ads perform better than those currently run by the competition. Each target location was micro-managed tightly, in order to cut down on unnecessary costs and shift the budget to the regions which needed it most.

Mayfly’s PPC strategy contributed to a 47% increase in leads for the business, whilst expanding Allerton Windows reach and helping them to effectively compete against other businesses in those regions.

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    John Paiva

    John joined Mayfly in 2016 after studying English at the University of Liverpool. In 2020, he completed the Chartered Institute of Marketers’ Level 6 Digital Diploma in Marketing. He has worked across the full range of digital marketing channels with dozens of clients in a wide range of industries including private schools, independent hospitals and international franchise businesses.