Data Breach Help PPC Case Study

Cobleys Solicitors have been at the forefront of searches related to all major UK data breaches, giving them the edge over their legal competitors, even when bidding on brand-related keywords.

THE BRIEF

Liverpool-based Cobleys Solicitors wanted to generate consistent, high-value leads related to data breach claims without paying the inflated costs of a third-party lead gen company. This highly competitive legal niche attracted big bids, however it was important that costs were kept to a minimum in order to prioritise a lower cost per acquistion.

WHAT WE DID

Mayfly created a sleek, professional Data Breaches website to serve as a hub for the PPC campaign’s landing page, and then created ads targeting the data breach keywords that would provide the client with the best return on spend. We also continually monitored the internet for breaking news related to data breaches and ensured that we were the first to capitalise on any opportunities for our clients.

THE RESULTS

Over 1000 leads were generated via the PPC campaign in the space of a year. We understood that such a fast industry needed similarly agile marketing and have been able to streamline the process of putting our client’s offering in front of those affected by specific data breaches so that Cobleys is the first firm that they contact.