At a glance
- paramountpools.co.uk
- Hook
- Leisure
Tasks
- Redesign the website to organise the product catalogue in a clean and intuitive way.
- Implement full-width visuals and clearly defined sections for enhanced user experience.
- Ensure easy content management, allowing the Paramount team to update pages effortlessly.
- Optimise the website with SEO strategies to drive intent-driven traffic.
- Integrate analytics software to track enquiries and measure success.
Services
- Website Design & Development
- UX/UI Optimisation
- SEO Strategy & Implementation
- Analytics & Performance Tracking
- Content Management System (CMS) Integration
Overview and results
Paramount needed a website re-design that would organise their entire catalogue in a clean manner and show the end user how their range of products could come together to create stunning swimming pools. This is a great example of how we can repurpose the existing content and functionality of an out-dated website and turn it into a slick modern platform for success.
Our finished product is a bright, smooth site that favours full-width visuals in combination with clearly defined sections and easy-to-read specification boxes. Pages can be easily edited, making it a simple task for the Paramount team to drop in new content as and when they need to. As experts in all areas of SEO – from local SEO to franchise SEO – we’ve been able to boost Paramount Pool’s traffic sustainably. We’ve achieved this using our SEO skills to push intent-driven traffic to their website while also helping them track their enquiries with analytics software.



