Facebook MarketingAgency Liverpool

What is Facebook?

Facebook began in February 2004, it is a social networking website where users can post comments, share photographs, and post links to news or other interesting content on the web, chat live, and watch short-form video content.  

Although it started out as a way to keep in touch or reconnect with long-lost friends, it rapidly became the ideal social media marketing platform for businesses to closely target an audience and deliver ads directly to the people most likely to want their products or services.

Why use Facebook to market your business?

• Facebook is the most popular social media networking site with 2.93 billion daily active users encompassing all demographics from teens to seniors.
• Facebook advertising is highly targeted – you can target your audience by location, age, gender, interests, and other factors. 
• Use the Custom Audiences feature to target existing customers safely and privately. Or, market to local customers with Local Awareness ads that reach customers on their mobile devices.
• Facebook lets you reach out to website customers. Facebook’s re-targeting option allows you to show Facebook ads only to people who have previously visited your business website.
• Facebook helps you measure your results. The free Facebook Insights tool lets you track the results of your Facebook marketing, including ads and organic posts. 
• You can get detailed information about how prospective customers are engaging with your business on Facebook, such as how many likes you got this week and how that compares to past periods, what type of engagement you received (likes, comments, and shares) on posts, and which ads drove traffic to your website or other actions.

Facebook Marketing: Paid or Organic?

Advantages of posting organically to Facebook:

• Posting organically on Facebook is free and allows you to build an authentic reputation.
• Many consumers view organic content as more trustworthy than paid posts so it’s a great way to build reputation and brand awareness.
• Organic posts allow you to engage directly with consumers.

Disadvantages to posting organically:

• Organic posts have a limited audience reach.
• You cannot target specific audiences through organic posts.
• Organic posts can be time-consuming to create and post regularly.

Advantages of using paid advertising on Facebook:

• Paid social media marketing expands your audience reach – it allows you to reach target customers whom you might not otherwise have had access to through organic methods.
• Increases brand awareness among both new and existing customers.
• Paid ads can be customised to retarget consumers.
• Facebook gives you the ability to customise your ads based on consumer behaviour.

Disadvantages of using paid advertising:

• Paid ads are competitive, there is a limited amount of ad space available to reach each consumer, and with a high demand for visibility, the cost of getting your ads prioritised over the competition can add up.
• Paid ads can become repetitive to your audience which can annoy them and cause them to skip over your advertisements.

What businesses are best suited for Facebook marketing?

Facebook marketing is suitable for all kinds of businesses. Most businesses will see results through Facebook paid advertising and can make use of Facebook’s Meta Business Suite, where you can easily manage community engagement with your customers.