Liverpool Social Media Success Stories
Strategic location and interest targeting has allowed Allerton Windows to become to go-to company in their field on social media. Promoting new projects consistently brings in a high volume of quality leads, which often go on to be loyal and repeat customers who sing our clients praises via recommendations and reviews to their social circle.
Long-standing clients Allerton Windows wanted to increase their online social media presence to build up an audience that they would market and advertise to in order to outcompete competitors and dominate the sector for the North West across all platforms.
What We Did
We created content to post across the key social media platforms including Facebook & Instagram. In addition, Mayfly also utilised niche specific platforms that is complementary to the client, Houzz. Mayfly created a range of social media advertising using location geotargeting to reach prospective clients in the areas that Allerton cover to drive engagements, traffic and leads.
Mayfly’s social media strategy for Allerton has saw it become a main source for leads and an invaluable channel to the business for finding and securing new customers, experiencing results of 335% increases on monthly year on year averages.
Root Houseplants (During COVID-19)
A reactive and dynamic approach to social media adverts during the COVID-19 pandemic has allowed Root to achieve their best performing figures to date.
Uncertain of the future weeks to come as the country announced a lockdown, forcing them to close their physical shop which attracts a lot of footfall in the city centre, root decided to follow Mayfly’s advice in utilising social media to combat this and recover any potential losses.
What We Did
Given the circumstances at the time, a lot of companies were pulling away from social media advert spending due to the uncertainty. We decided to flip the situation on its head and get the most out of it. We used the situation to create and target new audience groups i.e. people that couldn’t visit their friends and family to send a thoughtful gift, or those working from home to create their new office environment. In addition to utilising dynamic advertisement creatives and retargeting to coincide with product restocks.
The groundwork the whole Mayfly team put in the month’s prior including SEO, paid dividends during this time. Whilst others pulled back, there was a larger ad space on social media to take advantage of which resulted in lower costs and a higher quantity of sales for Root. Compared to the weeks prior, purchase volume was up 658%, cost per purchase was down 87% and purchase value had increased by 632%.
Woolton Carpets (During COVID-19)
The social media advertisements for Woolton have created a steady inflow of valuable customers before and during lockdown, that has helped the company to better plan and prepare for the future whilst securing customers from competitors.
Woolton Carpets enlisted Mayfly to manage enquiries, create content and run advertisements when their previous strategy was no longer working for them as they felt they were missing out on opportunities. Mayfly were challenged to grow their customer base in a highly competitive market.
What We Did
Mayfly ran tests on best performing advert creatives and micro-managed these closely in order to cut out unnecessary costs which could be redistributed elsewhere to drive more meaningful results.
Whilst competitors stopped posting in light of the pandemic, Mayfly ensured Woolton had an active social media presence, continued to post and reply to customer enquiries. With the future months to come in mind, we continued to run paid promotions at lower costs, allowing Woolton to secure and obtain customers from competitors, and enabled our client to build up a pipeline of enquiries and work for when the restrictions are lifted.
Woolton successfully continued to generate enquiries through Facebook and Instagram whilst their showroom remains closed, with their busiest week for leads through social media being during the height of the pandemic.
By taking a quick, reactive social media approach, Cobleys Solicitors have been at the forefront of the latest major UK data breaches.
Liverpool-based Cobleys Solicitors wanted to generate consistent, high-value leads related to data breach claims without paying the inflated costs of a third-party lead gen company.
The tightening of Facebook targeting restrictions has made it harder to reach the intended audiences so it is important to use new techniques to keep costs down and bring in quality leads.
What We Did
Mayfly created a sleek, professional website to serve as a hub for the social media traffic advertisement landing page, and then created ads targeting the data breach key companies, interests and locations that would provide the client with the best return on spend.
We also proactively check social media and connect with potential leads, going directly to them is a low-cost alternative rather than waiting from them to come to you via paid for promotions. Mayfly continually monitor the internet and UK companies’ customer service social media profiles for potential data breaches to ensure that we were the first to capitalise on any opportunities for our clients.
Over 500+ leads were generated through Social Media in the space of a month from March 2020 – April 2020 including website form infills, FB inboxes and LiveChats. We understood that such a fast industry needed similarly agile marketing and have been able to streamline the process of putting our client’s offering in front of those affected by specific data breaches by implementing various communication vehicles so that Cobleys is the first firm that they contact.