There were an estimated 44 million UK social media users in 2018 (two-thirds of the current population) and 3.4 billion users from around the world. Whilst any SEO strategy should be at the core of your digital efforts; to ignore social media is to miss out on a key advertising opportunity for your Liverpool business.
Liverpool’s Social Media Marketing Company
Whether you’re looking to boost sales to your Liverpool brick-and-mortar store or increase brand awareness; our social media consultancy marketing services and management can put you in front of exactly the kind of people that you’re looking to meet. What’s more, if utilised properly, advertising through social media can help you achieve your business goals at a fraction of the cost of traditional advertising routes.
Are you looking to attract more traffic to your current website? Are you attempting to expand the reach of your business? Or are you looking to increase conversions?
Contact us today to find out how we can create a social media marketing strategy that is perfectly suited to your brand and tailored to your current goals.
Liverpool expert social media contractors
Should you choose to utilise our reliably impactful social media contractor expertise, you’ll be guided by our uniquely creative and dedicated social media managers. As one of Liverpool’s leading creative web agencies, we’re blessed with true expert social media specialists. Below, we’ve detailed their extensive social media knowledge and experience.
Helen Smith – Social Media Manager
Helen has been involved in the marketing industry for over three years. After completing her Master’s Degree in Digital Marketing in 2018, Helen worked as a Digital Marketing Executive for two years at an education technology company. As the company’s first Digital Marketing Executive, Helen helped design and implement a range of successful social media and email marketing campaigns,
Helen is dedicated to providing strategic content that speaks to clients’ target audiences.
Anna Gribbin – Social Media Manager
Anna joined Mayfly as a Social Media Manager in September 2020.
Anna has worked in social media and marketing for 4 years. Her first step into the industry was through a one-year digital marketing apprenticeship at an award-winning hair salon back in 2016. At the salon, Anna greatly progressed her social media and marketing competencies as she was promoted to Head of Social.
Anna’s role at Mayfly includes running and managing numerous social media accounts, planning content, and running social media ads, including Facebook & Instagram ads.
Liverpool Social Media Success Stories
Social Media Case Studies
Allerton Windows
Intro
Strategic location and interest targeting has allowed Allerton Windows to become to go-to company in their field on social media. Promoting new projects consistently brings in a high volume of quality leads, which often go on to be loyal and repeat customers who sing our clients praises via recommendations and reviews to their social circle.
The Brief
Long-standing clients Allerton Windows wanted to increase their online social media presence to build up an audience that they would market and advertise to in order to outcompete competitors and dominate the sector for the North West across all platforms.
What We Did
We created content to post across the key social media platforms including Facebook & Instagram. In addition, Mayfly also utilised niche specific platforms that is complementary to the client, Houzz. Mayfly created a range of social media advertising using location geotargeting to reach prospective clients in the areas that Allerton cover to drive engagements, traffic and leads.
The Results
Mayfly’s social media strategy for Allerton has saw it become a main source for leads and an invaluable channel to the business for finding and securing new customers, experiencing results of 335% increases on monthly year on year averages.
Root Houseplants (During COVID-19)
Intro
A reactive and dynamic approach to social media adverts during the COVID-19 pandemic has allowed Root to achieve their best performing figures to date.
The Brief
Uncertain of the future weeks to come as the country announced a lockdown, forcing them to close their physical shop which attracts a lot of footfall in the city centre, root decided to follow Mayfly’s advice in utilising social media to combat this and recover any potential losses.
What We Did
Given the circumstances at the time, a lot of companies were pulling away from social media advert spending due to the uncertainty. We decided to flip the situation on its head and get the most out of it. We used the situation to create and target new audience groups i.e. people that couldn’t visit their friends and family to send a thoughtful gift, or those working from home to create their new office environment. In addition to utilising dynamic advertisement creatives and retargeting to coincide with product restocks.
The Results
The groundwork the whole Mayfly team put in the month’s prior including SEO, paid dividends during this time. Whilst others pulled back, there was a larger ad space on social media to take advantage of which resulted in lower costs and a higher quantity of sales for Root. Compared to the weeks prior, purchase volume was up 658%, cost per purchase was down 87% and purchase value had increased by 632%.
Testimonial:
“Felt welcomed and assured the Mayfly could help our business from day one. Really easy to work with and results were instant. A pleasure to work with, thank you!” – Lisa, Root house plants
Woolton Carpets (During COVID-19)
Intro
The social media advertisements for Woolton have created a steady inflow of valuable customers before and during lockdown, that has helped the company to better plan and prepare for the future whilst securing customers from competitors.
The Brief
Woolton Carpets enlisted Mayfly to manage enquiries, create content and run advertisements when their previous strategy was no longer working for them as they felt they were missing out on opportunities. Mayfly were challenged to grow their customer base in a highly competitive market.
What We Did
Mayfly ran tests on best performing advert creatives and micro-managed these closely in order to cut out unnecessary costs which could be redistributed elsewhere to drive more meaningful results.
Whilst competitors stopped posting in light of the pandemic, Mayfly ensured Woolton had an active social media presence, continued to post and reply to customer enquiries. With the future months to come in mind, we continued to run paid promotions at lower costs, allowing Woolton to secure and obtain customers from competitors, and enabled our client to build up a pipeline of enquiries and work for when the restrictions are lifted.
The Results
Woolton successfully continued to generate enquiries through Facebook and Instagram whilst their showroom remains closed, with their busiest week for leads through social media being during the height of the pandemic.
Data-Breaches
Intro
By taking a quick, reactive social media approach, Cobleys Solicitors have been at the forefront of the latest major UK data breaches.
The Brief
Liverpool-based Cobleys Solicitors wanted to generate consistent, high-value leads related to data breach claims without paying the inflated costs of a third-party lead gen company.
The tightening of Facebook targeting restrictions has made it harder to reach the intended audiences so it is important to use new techniques to keep costs down and bring in quality leads.
What We Did
Mayfly created a sleek, professional website to serve as a hub for the social media traffic advertisement landing page, and then created ads targeting the data breach key companies, interests and locations that would provide the client with the best return on spend.
We also proactively check social media and connect with potential leads, going directly to them is a low-cost alternative rather than waiting from them to come to you via paid for promotions. Mayfly continually monitor the internet and UK companies’ customer service social media profiles for potential data breaches to ensure that we were the first to capitalise on any opportunities for our clients.
The Results
Over 500+ leads were generated through Social Media in the space of a month from March 2020 – April 2020 including website form infills, FB inboxes and LiveChats. We understood that such a fast industry needed similarly agile marketing and have been able to streamline the process of putting our client’s offering in front of those affected by specific data breaches by implementing various communication vehicles so that Cobleys is the first firm that they contact.
